The Digital Plan - Templates


Digital Project Planning

Topline goal: 1-3 sentence summary of what you are describing and the goal of project. Project must have a top level goal.

Include links to drafting documents, creative, or more detailed project component plans.

Project Planning Matrix - Full project

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Project Calendar

Just big milestone events


Web Development

Explain quick theory here. Examples could be need a 3 page microsite or just need a sign on page or notes if there is a bigger web development project listed elsewhere

Web Development Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Email

Write here any theory needed and goals.

Email  Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Partners/ Celebrities

Add in here others that are promoting your project. Are we sharing content, resources, list who all has agreed to tweet and include where appropriate below. Email signer is X person, blogger, will tweet etc.

Partners/ Celebrities Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Blog

Write here any theory needed and goals.

Blog Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Graphic Design

Any broader notes or just note in bullets needs

Graphic Design Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Video

Goal of video. Who will create video in house, contractor, or partner organization.  

Video Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Facebook

Be brief but detailed on content

Twitter

Be brief but detailed.

Social Media Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

Ads

What is the goal.Where are they going. How complex

Ads Planning Matrix

Decision maker

Project Manager

Responsible for work

Feedback- Who needs to weigh in

Informed - Stakeholders

 

 

 

For more templates, tips, and trainings visit:

 www.TheDigitalPlan.com