Week 1

• Overview on standardized interviewing

• Different types of questions
• Measurement error in questions: Bias and variance
• Standardized and conversational interviewing
• From specifying a concept to asking questions

Week 2

• Response Proces

• Comprehension
• Retrieval
• Judgment
• Response

Week 3

• Asking Factual Questions

• Facts and quasi facts
• Memory and recall
• Asking sensitive questions
• Mode, privacy and confidentiality

Week 4

• Measuring Attitudes

• Context effects in attitude questions
• Use of different scales
• Offering don’t know options
• Response order effects

Week 5

• Testing Questionnaires

• Expert reviews and focus groups
• Cognitive interviews
• Behavior Coding
• Quantitative techniques

Week 6

• Putting it all together

• The questionnaire from start to finish
• Things to put at the end
• Mode Choice: Implementations for layout
• Self-administered questionnaires