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Market Review #5 - Taaaaanks!
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Perhaps it is time we start looking at vehicle-sales, yes?

In DUST we have 3 sizes (and 3 types) of vehicles, small (Light Attack Vehicles), medium (Dropships) and Large (Heavy Attack Vehicles). To keep things simple, and to avoid overly long posts, in this article we will only look at the Heavy Attack Vehicle, aka the HAVs.

HAV Sales

Prior to Uprising 1.7, released in December 2013, HAVs were largely seen as limited to a dedicated group of people, with the skills to keep these alive, and the ISK to purchase new ones. HAVs were expensive, and relied on multiple active modules. With Uprising 1.7, the price of HAVs came down notably, and with that a significant increase in sales:

Date

Gunnlogi

Madrugar

Sica

Soma

Total

01/11/2013

537

1273

1559

2094

5463

15/11/2013

597

1324

1303

1839

5063

01/12/2013

545

1392

1937

3175

7049

15/12/2013

3809

5309

9843

13195

32156

01/01/2014

2831

3622

7506

7967

21926

15/01/2014

3171

3590

7444

7475

21680

01/02/2014

3624

4391

10473

10898

29386

15/02/2014

4342

4850

9694

10262

29148

01/03/2014

4640

4401

9951

9282

28274

15/03/2014

5211

5550

10481

10285

31527

01/04/2014

2970

3354

6725

6536

19585

15/04/2014

3242

4036

7829

7579

22686

From December 1st to December 15th we are seeing a 4.5x increase, and at least until Uprising 1.8, sales had settled on a level of ca 4x that prior to 1.7.

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=1064367591

When we look at this, we can really see the jump in sales, as of 1.7. Another thing that seems obvious is that Sicas and Somas (the militia-level HAVs) are outselling their standard brethren.

To show this in a different way:

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=1597195185 

Sica and Soma are looking like they account for close to 65% of all HAV sales, with the Gunnlogi and Madrugar coming in around 15% and 20% respectively.

To view the same in a more interactive grahp, follow this link: https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=873015395 

A curious observation based on these is that in 1.6 Madrugars were outselling Gunnlogis, and same for Somas vs Sicas, while in 1.7, there was a convergence; Armor and Shield HAVs were selling close to same quantities. With 1.8, and the hardener changes, this has changed back to Madrugars have a slightly higher sales-rate than Gunnlogis, which Somas and Sicas are largely remaining equal.

While Militia is outselling standard, when measuring volume, the price-difference means ISK expenditures look a bit different:

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=1218262206

As of around 1.8, ISK spent on Madrugars has been pulling up to the same level as Sica and Soma, with Gunnlogis briefly being on the same level.

Looking to Total ISK Expenditure, we can actually see that it largely follows the structure we saw in Sales Volume. It is not just the tankers-of-old that are simply buying more HAVs for the same money, but an influx of players getting into HAVs.

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=1496002491

The increase is clearly smaller, around 2x, which is in line with volume and the change in prices:

Type

Old price

Current price

Relation

Sica

138040 ISK

59565 ISK

2.317x

Soma

138040 ISK

59565 ISK

2.317x

Gunnlogi

200000 ISK

97500 ISK

2.051x

Madrugar

200000 ISK

97500 ISK

2.051x

Something else we can look at is the number of market-orders are being put in for HAVs. A single order can be for 1 or more pieces of a single item

Date

Gunnlogi

Madrugar

Sica

Soma

total

Vol per Order

18/04/2014

2243

2715

3725

3286

11969

2,490851366

19/04/2014

2377

2713

3672

3314

12076

2,503560782

20/04/2014

2347

2666

3575

3307

11895

2,502227827

21/04/2014

2022

2339

3196

2977

10534

2,435921777

22/04/2014

1728

2117

2906

2567

9318

2,436037776

23/04/2014

1675

2123

2788

2527

9113

2,482936464

24/04/2014

1555

1943

2556

2285

8339

2,50077947

HAVs are amongst the most expensive items in the game, and people are likely not keen to keep a large stock of them for various reasons. That we’re only seeing an average of around 2.5 pcs/order seems to confirm this; most people are only buying the HAVs they need, or can afford, short-term.

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=2075206833

One of the effects of Uprising 1.7 seems to be that people can afford buying more HAVs at a time…

Large Turrets

Immediate expectation is that sales of large turrets follow those of HAVs.

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=901229186

While the basic structure is the same, the increase is actually in 5-6x range for turrets, compared to the 4.5x we saw for the frames. Alongside the observation that most frames are militia, it would point to players being perfectly happy using the cheapest-possible frames, with various turrets applied to them.

The above graph is showing a “slight” preference toward 2 of the turret-types, over that of the 3rd. If we try to zoom in a bit:

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=904396981

Rail turrets make up around 50%, blasters around 43-44% and missiles barely pushing 6%. Just prior to the release of Uprising 1.7, missiles actually managed 17.67%.

For anyone wanting to look at this in more detail, use this interactive graph:

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=826310778

Armor Modules

Another aspect of HAVs, and of all vehicles, are the modules. Some of these come in “heavy” versions, indicating they are perhaps more suitable for HAVs over LAVs and Dropships; there is nothing really keeping heavy modules, or any module, from being used on any vehicle, and in a review of a single vehicle-type we cannot easily determine what to look at in this area.

In this article we are going to look at just Armor Modules, and where applicable, only the Heavy versions.

The first thing that was brought up when asking around for what people wanted to know, was whether Armor Repair modules had completely eclipsed Hardeners.

Digging into this we can find:

Date

120mm Plates

Heavy Reppers

Hardeners

01/03/2014

7147

9719

15479

15/03/2014

8313

12438

19688

01/04/2014

6121

9114

10816

15/04/2014

7203

11395

10462

26/04/2014

9233

14058

12201

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=157010430

Yes, since the release of Uprising 1.8, there has been a slight up-tick in Heavy Armor Repair modules compared to Armor Hardeners, as people seem to have changed their fittings.

Another thing we can see in the market-data is, that players primarily buy militia gear:

oimg

https://docs.google.com/spreadsheets/d/1Evj19ELQrpZa2Wpx6wozW9RnG47hYLIfyhyFc75EHe4/gviz/chartiframe?oid=1155299453

Yes, this is not the easiest chart to read.

Next time, will look at more vehicles, and vehicle modules...