CAROL HOANG, Pharm.D., M.B.A.
Fasanenstrasse 150, 4058 CH Basel · · carolhoang@gmail.com
Goal-oriented and enthusiastic professional with diverse background in commercial and clinical aspects of the bio/pharmaceutical and managed care industries. Independent contributor and team player, working productively with individuals across the organization. Adaptable and effective in high-demand, constantly changing health care environment. Excellent interpersonal, communication, and organizational skills. Seeking global opportunities in multi-national companies.
Genentech, Inc. South San Francisco, CA
A Member of the Roche Group Nov 2005 – Present
Senior Medical Science Liaison April 2008 – Present
Ophthalmology Medical Affairs/Clinical Development
Develop and maintain professional relationships with thought leaders in ophthalmology. Provide clinical support for internal and external customers, respond to requests for clinical information, present clinical/scientific data to multiple audiences, participate in advisory boards, facilitate research collaborations, support Phase II and III clinical trials, postmarketing studies and investigator sponsored studies (ISTs).
· Present clinical data to customers including: key thought leaders, clinicians, investigators, managed care/payers, practice managers, nurses and other healthcare providers.
· Provide clinical training for medical affairs personnel, sales representatives/managers, marketing, managed care, medical communications, and other internal departments.
· Attend medical conferences and develop clinical summaries, review manuscripts for publication and submission, develop presentations for national medical meetings, contribute to publications plans.
· MSL lead for the Long Acting Delivery Device program, Publication Strategy Team, Payer Value Team, and Registry Team. Responsible for competitive intelligence. Developed BioRetina Scientific Summit for KOLs, spear-headed Lucentis 2009 Postmarketing Plan, developed multiple Medical Affairs strategic plans.
· Medical Affairs Team Leader (interim Medical Director). Led cross-functional team for Medical Affairs. Led development of strategic Medical Strategic Plan for 2012, presented and received endorsement from senior leaders in Medical Affairs and Brand Team.
· Territory covers 5 states (CA, NE, AZ, UT, TX).
Senior Product Manager, Lucentis® Marketing Nov 2005 – April 2008
Supported brand strategy by evaluating market opportunities and leveraging clinical data to assist in the development and implementation of strategic and tactical marketing initiatives for a $1.6 billion product. Responsibilities included collaborating closely with clinical development, medical affairs, sales, legal/regulatory and other key internal groups to ensure brand efforts are integrated, coordinated and successful.
· Launched Lucentis® into the ophthalmology marketplace. Successful launch initiatives resulted in best product launch at Genentech and top 3 best product launches in the industry. Rapid uptake resulted in $10 million sales on same day as FDA approval.
· Participated in development & implementation of 3-year brand strategy and 1-year tactical plans enabling achievement of margin goals and increased the rate of market adoption for Lucentis.
· Drove comprehensive publication strategy, maintaining high share of voice and awareness of Lucentis data and scientific messages at major congresses and in the medical literature.
· Developed and implemented strategic plans for providing value-added educational programs and promotional material to retina specialists, fellows, practice managers and allied health professionals.
· Managed multiple vendors and timelines, ensuring projects were within budget and on time.
· Presented frequently to senior management, cross functional teams and customers.
· Completed sales rotation in high volume territory, successfully executing sales calls at the leading ophthalmology institution, Bascom Palmer Eye Institute.
Oncology Therapeutics Network/ Bristol-Myers Squibb Company South San Francisco, CA
Director, Clinical Services Nov 2003 – Nov 2005
Provided pharmacological and medical education expertise to a leading specialty pharmaceutical distributor and health services company, specializing in oncology, rheumatology and other clinical specialties. Services were targeted towards three major customer segments: health care providers, pharmaceutical manufacturers, and managed care organizations.
· Drove clinical strategy into marketing and business development initiatives, providing clinical insight for executive decision-making and strategic planning.
· Provided strategic and tactical input to overall business plan, including identification of clinical trends and issues relating to community-based infusion services.
· Conducted advisory boards comprised of oncology thought leaders.
· Developed an oncology-focused specialty pharmacy service for the community-based oncology practices and their patients, including development of implementation and marketing plans.
· Launched clinical programs for oncology Group Purchasing Organization, Onmark.
· Developed clinical services and utilization management tools for payer markets.
· Led, managed and coached three direct reports. Reported directly into CEO/President.
Manager, Clinical Services
· Utilized internal database to evaluate patterns of oncology therapeutic utilization to identify clinical research opportunities and provided market research intelligence for pharmaceutical and managed care customers.
· Developed medical communications and education for office-based oncology practices.
· Provided oncology training to sales, marketing, and customer service teams on pharmaceutical and disease state information acting as disease area expert.
CVS Caremark Scottsdale, AZ
Utilized pharmaceutical knowledge and business skills to directly impact clinical and economic outcomes and support strategic initiatives for the nation’s largest provider of integrated health services. Caremark provided health services for over 75 million Americans and managed more than $28 billion in annual drug spend on behalf of clients.
· Researched and analyzed scientific literature in cardiovascular disease area to create and develop targeted medical communications including physician intervention programs for formulary alignment, clinical newsletters, patient communications, and drug overviews for P&T committee.
· Developed, managed, and continually enhanced drug utilization review programs (eg, prior authorization, step therapy, formulary management) to improve patient care through proper utilization of cardiovascular medications and contributed to the client bottom line through appropriate utilization and cost control.
· Utilized adjudicated claims data to analyze pharmacotherapy usage patterns to identify opportunities for clinical interventions and drug safety issues, improving patient care.
· Designed, coordinated, and served as preceptor for pharmacy internship program.
AstraZeneca, PLC Wilmington, DE
Marketing Intern, Anti-Infectives May 2000 – Aug 2000
Performed market research for the Anti-Infectives marketing department of a multi-billion dollar global pharmaceutical company. Developed promotional marketing material for Anti-Infective products. Collaborated with cross-functional disciplines in successful re-branding of Merrem® antibiotic injection and launch of a new formulation of M.V.I. ® multivitamin injection.
Medco Health Solutions, Inc. Franklin Lakes, NJ
Clinical & Analytical Services/Account Management Intern May 1999 – Aug 1999
Conducted clinical and financial analysis for top 100 clients at a leading pharmacy benefit management firm. Provided recommendation for optimal drug benefit design for large Payers and Employers.
University of Southern California, Los Angeles, California
Doctorate of Pharmacy, School of Pharmacy, 2001
Master of Business Administration, Marshall School of Business, 2001
University of Southern California, Los Angeles, California
Bachelor of Science, Exercise Science, 1995
Practiced pharmacy in out-patient and hospital settings.
Association for Research in Vision and Ophthalmology
American Society of Clinical Oncology
Academy of Managed Care Pharmacy
American Pharmacist Association
Drug Information Association
American Diabetes Association
Effectively utilize technology and mobile devices to clearly communicate and meet business needs. Excellent communicator, delivering the right message to the right audience. Fluent in Vietnamese. Completed multiple triathlons and marathons.
REFERENCES – Will be furnished upon request.