The best psychology to carry into all of them

From your friend’s scripting, the strongest psychology is:

  • name the awkward when it helps
  • make the reason for the message clear
  • lower pressure
  • ask one easy question
  • sound like a person, not a process

That is why these work best:

  • “I know this may be random…”
  • “I wanted to personally reach out…”
  • “No pressure at all…”
  • “Did you end up using your oils much?”
  • “Would it be okay if…”

My top picks to test first

Wellness Advocates

  • “Hey [Name] 💛 I miss you. I’ve been terrible at keeping up, and I just wanted to know how you actually are. How’s life lately?”
  • “Hey [Name] 🙂 you’ve been on my mind, and I realized I never really check in the way I should. How have things been for you?”
  • “Hey [Name], this is Stacy Paulsen 😊 I know it’s been a long time and this may feel a little random, but you came to mind and I wanted to reach out. How have you been?”

Customers who know you

  • “Hey [Name] 😊 it’s Stacy. I was just thinking about you and wondering if you still use your [product]. That one is still a favorite for me. How have you been?”
  • “Hey [Name] 💛 it’s Stacy. I feel bad that I have not kept up with you better, and I want to change that. How have you been? Are you still into the oils at all these days?”
  • “Hey [Name] 🌿 Stacy here. You ordered some dōTERRA a while ago, and I realized I never really checked in on how that went for you. How did those products work out?”

Customers who do not know you

  • “Hi [Name] 😊 this is Stacy. I’m the person connected with your dōTERRA account. I know we may not have personally connected before, but I wanted to reach out and check in. Did you end up using your oils much?”
  • “Hi [Name] 😊 this is Stacy with your dōTERRA account. I know this might be out of the blue, but would it be okay if I sent you a quick note about something that may be helpful if you’ve been thinking about ordering again?”
  • “Hi [Name] ✨ this is Stacy. I wanted to personally reach out because inactive accounts can currently be turned back on without the usual renewal fee through June 30. No pressure at all. I just did not want you to miss it if you had been thinking about ordering again.”

One small note: I would use just one emoji per text and keep it toward the beginning or near the first sentence, not at the end of every line. That keeps it feeling human instead of “marketed.”

Add-on line for cold texts

If it feels right, add:
“If this isn’t a good number for you, just let me know! 😊”

This is a strong set. The product-specific ones and the ones that own the gap are still probably your best performers.

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FULL LIST

Wellness Advocates

More of a real friend

  1. Warm and direct
    “Hey [Name] 💛 I miss you. I’ve been terrible at keeping up, and I just wanted to know how you actually are. How’s life lately?”
  2. A little raw
    “[Name] 😊 okay, I feel guilty because I really have not done a good job staying in touch. You came to mind today. How are you, really?”
  3. Honest leader tone
    “Hey [Name] 🌿 I’ve been thinking about how I’ve shown up lately, and I feel like I could have done better at staying connected with people I care about. How have you been?”

3a. Miss you, simple and short
“Hey [Name]! I miss you and I’ve been terrible at keeping up. 😊 How are you actually doing?”

3b. You’ve been on my mind
“Hey [Name], you’ve been on my mind and I feel bad that I don’t check in the way I should. 💚 How are things going for you?”

Know her, but not super closely

  1. Gentle reconnect
    “Hey [Name] 🙂 you’ve been on my mind, and I realized I never really check in the way I should. How have things been for you?”
  2. Connection-first
    “Hey [Name] 🌸 I’ve been trying to do better at actually reconnecting with people instead of just thinking about it. How are you? What’s been going on in your world?”
  3. Lightly opens the door
    “Hey [Name] ✨ I was thinking about you and wanted to reach out. Also, there’s something going on right now that made me think of you and some of your old customers, but mostly I just wanted to see how you’re doing.”

6a. Simple re-entry
“Hey [Name]! This is Stacy. I know it’s been a while and I wanted to reach back out. 😊 How have things been going for you?”

6b. Trying to connect better
“Hey [Name], it’s Stacy Paulsen. I’ve been trying to do better at actually connecting with people on my team instead of just letting time go by. 🌿 How are you doing?”

It has been a really long time

  1. Acknowledge the randomness
    “Hey [Name], this is Stacy Paulsen 😊 I know it’s been a long time and this may feel a little random, but you came to mind and I wanted to reach out. How have you been?”
  2. Own the gap
    “Hey [Name] 💛 honestly, I feel like I dropped the ball on staying connected, and I’m trying to do better. I hope things are good. How are you doing?”

8a. Out of the blue
“Hey [Name], this is Stacy Paulsen and I know this might feel a little out of the blue. 😊 I just wanted to reach out and see how you’ve been. How’s life?”

8b. I want to fix that
“Hey [Name], it’s Stacy. Honestly I feel like I dropped the ball on staying in touch and I want to fix that. 💚 How are you?”

Customers who know you

If you know what they ordered

  1. Specific product reference
    “Hey [Name] 😊 it’s Stacy. I was just thinking about you and wondering if you still use your [On Guard / Lavender / DigestZen]. That one is still a favorite for me. How have you been?”
  2. Helpful and curious
    “Hey [Name] 🌿 it’s Stacy. Quick question, do you still have your [product] around? I was thinking about people who ordered it and wondering if it ended up being helpful or if it just kind of got forgotten.”
  3. Very simple
    “Hey [Name] ✨ it’s Stacy. Random question, are you still using your [product] at all these days?”

3a. Quick question opener
“Hey [Name], it’s Stacy! 😊 Quick question, are you still using your [On Guard / lavender / whatever they ordered]? I was just thinking about you.”

3b. Do you still have it around
“Hey [Name], it’s Stacy! I know it’s been a while. 🌿 Do you still have your [product] around? I’d love to know how it worked out for you.”

3c. Loved it or forgot it
“Hey [Name]! It’s Stacy. 😊 I was thinking about people who ordered [product] and just wanted to check in. Did you end up loving it or did it kind of get forgotten?”

If you do not know their order, but they know you

  1. Check-in plus oils
    “Hey [Name] 🙂 it’s Stacy. I’ve been reaching out to people I have not connected with in a while and wanted to check in. How have you been? Are you still using your oils much?”
  2. Honest and warm
    “Hey [Name] 💛 it’s Stacy. I feel bad that I have not kept up with you better, and I want to change that. How have you been? Are you still into the oils at all these days?”
  3. Very conversational
    “Hey [Name] 🌸 it’s Stacy. I was thinking about you and wanted to say hi. Are you still using any of your oils, or did life just move on?”

6a. I want to do better
“Hey [Name], it’s Stacy! 😊 I know I haven’t been great at keeping up and I want to do better. Are you still using your oils at all?”

6b. Haven’t checked in sooner
“Hey [Name], it’s Stacy. I feel bad that I haven’t checked in sooner. 💚 How have you been and are you still using any of your doTERRA stuff?”

If it has been so long they may barely remember you

  1. Clear context
    “Hey [Name], this is Stacy Paulsen 😊 I was the one you signed up with a while back. I know it’s been forever, and I’m sorry I have not been better about checking in. How have things been?”
  2. Opens the door to good or bad experience
    “Hey [Name] 🌿 Stacy here. You ordered some dōTERRA a while ago, and I realized I never really checked in on how that went for you. I hope it was a good experience. How did those products work out?”

8a. Signed up with me a while back
“Hey [Name], this is Stacy Paulsen. 😊 I was the one you signed up with on doTERRA a while back. I know it’s been forever and I’m sorry I haven’t reached out sooner. How has everything been?”

8b. I never really checked in after you ordered
“Hey [Name], it’s Stacy Paulsen with doTERRA! 🌿 I realized I never really checked in on you after you ordered. I hope your experience was a good one. How did those products work out for you?”

Customers who do not know you

Warm but clear

  1. Best overall
    “Hi [Name] 😊 this is Stacy. I’m the person connected with your dōTERRA account. I know we may not have personally connected before, but I wanted to reach out and check in. Did you end up using your oils much?”
  2. A little more service-oriented
    “Hi [Name] 🌿 this is Stacy Paulsen. We may not have ever really connected, but I wanted to personally reach out instead of just sending another email. How was your experience with the products you ordered?”
  3. Adds easy out
    “Hi [Name] 🙂 this is Stacy. I’m connected with your dōTERRA account, and I know this may be out of the blue. I just wanted to check in and see if you ended up using your oils much. If this is not a good number, just let me know.”

3a. Probably never actually talked
“Hi [Name], this is Stacy Paulsen. 😊 I’m the person connected with your doTERRA account. I know we’ve probably never actually talked, but I just wanted to personally reach out. How did your products work out for you?”

3b. I’m sorry we haven’t connected
“Hi [Name], this is Stacy with doTERRA! 🌿 I know we haven’t connected before and I’m sorry about that. I just wanted to check in and see how your experience has been. Did you end up using your oils much?”

Permission-based

  1. Very strong for cold lists
    “Hi [Name] 😊 this is Stacy with your dōTERRA account. I know this might be out of the blue, but would it be okay if I sent you a quick note about something that may be helpful if you’ve been thinking about ordering again?”
  2. Softer permission ask
    “Hi [Name] 🌸 this is Stacy. We may not have ever connected directly, but I wanted to reach out personally. Would it be okay if I sent you a quick note about an option available right now for inactive accounts?”

5a. Might feel a little out of the blue
“Hi [Name], this is Stacy with doTERRA. 😊 I know this might feel a little out of the blue. Would it be okay if I sent you a quick note about something that might be helpful if you’ve been thinking about ordering again?”

Value-forward

  1. Clear reason, still human
    “Hi [Name] ✨ this is Stacy. I wanted to personally reach out because inactive accounts can currently be turned back on without the usual renewal fee through June 30. No pressure at all. I just did not want you to miss it if you had been thinking about ordering again.”
  2. Helpful, not pushy
    “Hi [Name] 💛 Stacy here. I know emails can get buried, so I wanted to text instead. Your account may be eligible to reactivate without the normal fee right now, and if you have products you loved or things you never figured out, I’m happy to help.”

7a. Through June 30
“Hi [Name], this is Stacy Paulsen with doTERRA! 😊 I know emails can get buried so I wanted to text instead. Your account may be eligible to reactivate right now without the normal fee, through June 30. No pressure at all, I just didn’t want you to miss it if you’ve been wanting to order again.”

7b. Want me to send more info
“Hi [Name], this is Stacy with doTERRA. 🌿 I know we’ve never personally connected and I’m sorry about that. I wanted to reach out because there’s actually a window right now where inactive accounts can come back without the renewal fee through June 30. Did you want me to send you a little more info?”

If you know what they ordered

  1. Specific and natural
    “Hi [Name] 😊 this is Stacy. You ordered [product] a while back, and I was curious whether you ended up liking it. I also wanted to make sure you knew there’s currently a free reactivation window if you’ve been wanting to order again.”

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OFFERING SAMPLES OR RECOMMENATIONS

1. A small welcome-back mailer
This feels more real than “free gift.”
Examples:

  • a couple of scent strips
  • a tiny sample packet
  • a printed “5 ways to use what you already have” card
  • a simple beginner oil guide
  • a “what’s new” mini sheet

2. A personalized sample matched to what they used before
This is strongest for people whose order history you know.

3. A restart packet for people who have oils sitting around
This works well for inactive customers who never really learned how to use what they bought.

4. A yes/no address confirmation
Very low friction. You are not asking them to order. You are asking if they want something mailed.

Wellness Advocates

More of a real friend

  1. Warm plus sample offer
    “Hey [Name] 💛 I was thinking about you today. I’m putting together a few small welcome-back mailers for people, just with a couple of samples and a simple what’s-new note. If you’d like one, I can pop one in the mail. Just send me the best address 😊”
  2. Reconnect first, then easy ask
    “Hey [Name] 🌿 you’ve been on my mind. I’m sending out a few little doTERRA catch-up envelopes to people with a couple of samples and some simple ideas. Would you be open to one if I mailed it your way?”
  3. Very relational
    “Hey [Name] 😊 I know it’s been a while. I’m putting together a few small mailers for people I’ve wanted to reconnect with, just as a simple hello and a couple of product samples. Want me to send one to you?”

Know her, but not super closely

  1. Light and simple
    “Hey [Name] 🙂 I’m doing a few small welcome-back sample envelopes right now for people who’ve been out of the loop for a while. Nothing big, just a couple of helpful samples and a note. Would you want one?”
  2. What’s-new angle
    “Hey [Name] ✨ I’m putting together a few little ‘what’s new in doTERRA’ packets with a sample or two for people who might want to reconnect. If that sounds helpful, I can send one your way.”

It has been a really long time

  1. Acknowledge the randomness
    “Hey [Name], this is Stacy Paulsen 😊 I know this may feel a little random, but I’m mailing a few small welcome-back packets this month with some simple info and a couple of samples. Would you like me to send one to you?”
  2. Own the gap plus useful offer
    “Hey [Name] 💛 I feel like I dropped the ball on staying connected, and I’m trying to do better. I’m sending a few simple sample mailers out this month. If you’d like one, just send me the best address.”

Customers who know you

If you know what they ordered

  1. Matched to prior product
    “Hey [Name] 😊 it’s Stacy. I was thinking about you and your [On Guard / Lavender / DigestZen]. I’m mailing a few small sample packets this week, matched to things people have liked before. Want me to send you one?”
  2. Helpful restart angle
    “Hey [Name] 🌿 I’m putting together a few simple restart mailers for people, just with a sample or two and some easy ideas. I thought of you because of your [product]. Would you want one?”
  3. Address confirmation
    “Hey [Name] ✨ quick question. I’m sending a few little sample envelopes this week for past customers. If you’d like one, I just need to confirm your best mailing address.”

If you do not know their order, but they know you

  1. General welcome-back packet
    “Hey [Name] 🙂 it’s Stacy. I’m putting together a few small welcome-back mailers for people with a couple of samples and a simple guide. Would you like me to send one your way?”
  2. For people who stopped using their oils
    “Hey [Name] 💛 I’m sending out a few little packets for people who still have oils at home but maybe stopped using them. Just simple ideas, a sample or two, and a fresh start. Want one?”
  3. Beginner-friendly
    “Hey [Name] 🌸 I’m mailing a few mini starter packets this week with a couple of samples and a short note on where to start without getting overwhelmed. Would that be helpful for you?”

If it has been so long they may barely remember you

  1. Reintroduce yourself and offer help
    “Hey [Name], this is Stacy Paulsen 😊 I was the one connected with your doTERRA account a while back. I’m sending a few small sample mailers this month with simple ideas and a couple of products to try. Would you like one?”
  2. Low-pressure check-in
    “Hey [Name] 🌿 I know it’s been a long time. I’m putting together a handful of simple welcome-back envelopes for past customers. No pressure at all, but I’d be happy to send one if you’d like.”

Customers who do not know you

Warm but clear

  1. Best overall
    “Hi [Name] 😊 this is Stacy. I’m the person connected with your doTERRA account. I know we may not have personally connected before, but I’m mailing a few small sample envelopes this month with simple product ideas for inactive customers. Would you like one?”
  2. Service-oriented
    “Hi [Name] 🌿 this is Stacy Paulsen. Instead of sending another email, I wanted to reach out personally. I have a few small welcome-back packets with a couple of samples and a short guide. If you’d like one, I can mail it to you.”
  3. Very easy yes/no
    “Hi [Name] 🙂 this is Stacy. Quick question: would you be open to me sending you a small doTERRA sample mailer with a couple of beginner-friendly ideas?”

Permission-based

  1. Strong for colder contacts
    “Hi [Name] 😊 this is Stacy with your doTERRA account. I know this is a little out of the blue, but would it be okay if I sent you a quick note about a small sample packet I’m mailing to a few inactive customers?”
  2. Address only after permission
    “Hi [Name] 🌸 this is Stacy. I’m sending a few little welcome-back envelopes to past customers. Would you want me to send you the details, and if it sounds helpful I can get your best address?”

Value-forward

  1. What’s-new angle
    “Hi [Name] ✨ this is Stacy. I’m putting together a few ‘what’s new + where to start’ sample mailers for people who haven’t ordered in a while. No pressure at all, but I’d be happy to send one if you’d like.”
  2. For people who never really got traction
    “Hi [Name] 💛 Stacy here. I know some people order once and then never quite figure out what to do with everything. I have a small packet with a couple of samples and very simple tips. Want me to send one?”

If you know what they ordered

  1. Specific and personal
    “Hi [Name] 😊 this is Stacy. You ordered [product] a while back, and I’m mailing a few small sample packets matched to products people have used before. If you’d like one, I can send it your way.”

The strongest versions from a psychology standpoint

These are the 5 I would test first:

1.
“Hey [Name] 💛 I was thinking about you today. I’m putting together a few small welcome-back mailers for people, just with a couple of samples and a simple what’s-new note. If you’d like one, I can pop one in the mail. Just send me the best address 😊”

2.
“Hey [Name] 🙂 it’s Stacy. I’m putting together a few small welcome-back mailers for people with a couple of samples and a simple guide. Would you like me to send one your way?”

3.
“Hi [Name] 😊 this is Stacy. Quick question: would you be open to me sending you a small doTERRA sample mailer with a couple of beginner-friendly ideas?”

4.
“Hi [Name] ✨ this is Stacy. I’m putting together a few ‘what’s new + where to start’ sample mailers for people who haven’t ordered in a while. No pressure at all, but I’d be happy to send one if you’d like.”

5.
“Hi [Name] 😊 this is Stacy. You ordered [product] a while back, and I’m mailing a few small sample packets matched to products people have used before. If you’d like one, I can send it your way.”

One more idea that may work better than samples

A sample is good, but for some people the better “carrot” is not a product. It is personalization.

For example:

  • “I’m doing a few free 3-minute restart recommendations this week. Want me to text you mine for your top wellness goal?”
  • “I’m sending people a simple 3-product list based on their biggest need right now. Want one?”
  • “If you tell me your biggest need right now, I’ll text back the 2 or 3 products I’d start with.”

That can be even easier than mailing something, and it avoids sounding like a promo. SMS works best with one clear CTA and a short, direct message. (Twilio)

My honest take

A carrot can help, but the best carrot is usually either:

  1. a very specific small mailer, or
  2. a very specific personalized recommendation.

“Limited number of sample packages” is close, but it needs to feel more human and less promotional.
“Small welcome-back mailer” or “a couple of samples and a simple note” is stronger.

I’d test both:

  • one version offering a mailed sample packet
  • one version offering a quick personalized recommendation

That will tell you whether your list responds more to a physical gift or to fast personal help.