TABLE OF CONTENTS

Buy Now: Google Shopping And Bing Product Ads

PPC + LPO: Insider Strategies For High-Converting Campaigns

PPC in Your Hand: Search Advertising for Mobile Devices

Open Your Eyes To Advanced AdWords Scripts

10 Silent Risks in Your PPC Account

Leveraging Analytics To Boost Your PPC Performance

How to Win with The Unexpected

Quality Score: As Relevant As It's Ever Been

PPC For Social: Leveraging Paid And Organic Campaigns For Facebook And LinkedIn

Buy Now: Google Shopping And Bing Product Ads

Frederick Vallaeys, @siliconvallaeys
CEO Optmyzr Inc

John Lee, @john_a_lee
Managing Partner Clix Marketing

Google Shopping by Frederick Vallaeys

Feed Compliance

Feed Relevance: SEO For Feeds

Campaign Structure

Bing Merchant/Shopping Center by John Lee

Merchant Centre


Other Considerations

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PPC + LPO: Insider Strategies For High-Converting Campaigns

Oli Gardner, @oligardner
Co-Founder, Unbounce

Lance Loveday, @loveday
CEO, Closed Loop

Lance Loveday:

5 Strategy Tips

Oli Gardner:

7 principles of conversion centered design:

Principle #1 - Focus attention to focus on your goal

*Note: Form first design - if you’re communicating well with your form, you’re doing a good job

Principle #2 - context

Principle #3 - clarity

Principle #4 - congruence

Principle #5 - credibility

Principle #6 - closing

Principle #7 - Continuance

RECAP

NEVER START A MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE (NSAMCWADLP)

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PPC in Your Hand: Search Advertising for Mobile Devices

Scott Finholm, @Finholm
Sr Manager, Bing Ads, Mobile Microsoft

Aaron Levy, @bigalittlea
SEM Account Executive, Elite SEM

Microsoft Is Going Mobile First (like Facebook) by Scott Finholm

Mobile Behaviours By Aaron Levy

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Open Your Eyes To Advanced AdWords Scripts

Steve Hammer, @armondhammer

President RankHammer

Christi Olson, @ChristiJOlson
Director of SEM Point It

Presentation

This talk is geared to non-coders.

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Getting Your Training on Scripts

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10 Silent Risks in Your PPC Account

Andrew Goodman, @andrew_goodman
President Page Zero Media

PPC Auctions Feels Riskier Than Ever

The Amazon Effect

Bias For Action

Having A One Track Mind

The Google Effect

The Data Isn’t Really The Data

Getting Blended

To Many Bidders

Making An Account Humme

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Leveraging Analytics To Boost Your PPC Performance

Ashleigh Bunn, @AnalyticsAsh
Director, Digital Analytics, American Cancer Society

Jamie Smith, @JamieSmithnow
VP of Growth, iSpionage.com

Attribution Model by Jamie Smith

Digital Analytics by Ashleigh Bunn

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How to Win with The Unexpected

John Gagnon, @jmgagnon

Bing Advertising Evangelist, Microsoft

This talk looks at voice search and remarketing:

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Advanced Excel Trickery: Account-Side Efficiencies & Post-Transactional Analysis

All the following need an equal sign (=) before the formula

Tools, Tips & Tricks

Dashboards

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Quality Score: As Relevant As It's Ever Been

Lisa Raehsler, @lisarockSEM

Founder, SEM Strategy Consultant, Big Click Co.

Sean McGinnis, @seanmcginnis

Director, Marketing, Sears PartsDirect

Evaluating Quality Score (QS) by Lisa R

Optimized QS

QS Discussion Points by Sean M

PPC For Social: Leveraging Paid And Organic Campaigns For Facebook And LinkedIn

Elizabeth Marsten, @ebkendo

Director of PPC, CommerceHub

Heather Cooan, @HeatherCooan

Manager, Paid Advertising, Infusionsoft


Before Launch

Audience


Budget

Reporting & Attribution


The Future