Marketing Planning

Directions:  Answer the following questions, providing as much information as possible.  These will help develop ideas to market your product.

Marketing Mix -

Product:  What is your product?  Describe the product, design, and construction.

Price:  At what price should you sell your product?  Research other similar products, what do they sell for?

Placement (distribution):  How are you getting these to customers?  Do you have a store?  If so where is it located?  Are you selling online?  What’s your contact information?  How do customers buy and receive their products?

Promotion:  What features or benefits make your product special?  What sets it apart from similar products?  What will attract potential customers?  How will you advertise your product?

Target Market:  Who/what is your target market?  What types of people will be buying your product?  How will you focus on that target market?

Needs:  A successful marketing mix satisfies the wants and needs of customers.  What needs does your product satisfy?