Columbia U Chat | @jodyavirgan
Writing/Prepping Tips
-- Just start writing, it can be in the middle, the end, wherever. You’ll find the rest
-- Short intros
-- Start your prep “in the middle” of the conversation (don’t feel over-obliged to start from the beginning every time, trust that context will come out over the course of the conversation)
-- You can build an entire segment around one surprising fact or well-researched anecdote (The “I heard on NPR moment…")
-- Write to set up your guest to tell the audience what they know, not to show off what you know
-- Know your interviewee. Sometimes a “yes/no” question works, sometimes not (Terri Gross is good at this)
-- Imagine the full arc of the conversation, anticipate answers, and know you won’t get to it all
-- Use tape creatively, and not “as tape” - (ie “here’s that clip”)
-- Ask a specific listener question, don’t just open the phones. Target demographics, community groups, etc.
-- Use stats as stats, not as copy
-- The audience (usually) doesn’t care about the questions you didn’t ask. You’ll always have a couple great questions you didn’t get to. Don’t sweat it
Research/Booking Tips
-- Read, read, read
-- Read efficiently (opeds, newsletters)
-- subscribe to lists, but also know what audience that list is speaking to
-- city/state first read, politico playbook, fordham’s center on nat’l security roundup, azi at capital ny, wonkbook, digg, times-union morning brief, avik roy on healthcare, the transom (subscription only), newpaper’s roundups
-- Use social. Duh.
-- refresh your feed often. Adding (or removing) one person can make all the difference
-- it’s easy to create an echo chamber, work hard to bring in diversity of all kinds
-- Know different communities, identify the connectors, and know the best way to reach them
-- not everyone has a publicist (obviously). some communities are on fb, some on twitter, some on email. reach them where the conversation is already taking place.
-- Have a legit reason for adding another guest. Get creative about how to use them if you do
-- Don't be afraid to pick up the phone
-- Be nice to publicists, follow up with guests, ask them to keep feeding you ideas
Other Tips (Producing, Directing, Digital, etc)
-- Use callers to do the work for you. If a caller wants to ask a question you wrote, let them do it
-- Understand the way people typically answer questions (answer, ramble, summation - and what that means for when you can multitask)
-- Reward interaction. Don’t ask people to participate unless it’s going to really add to your storytelling
-- Crowdsourcing tips
-- Not everyone has to participate in every project. Sometimes getting a few great responses is enough to tell your story
-- That said, try to create different levels of engagement over the life of a project
-- Know (at least basic) html. Not an option to not know it
-- Stay up to speed on new tools