Adapting to Massive Media Change
Technology Fundamentals and Industry Trends
FILMTV 858.4 | 0.80 CEU
UCLA: 1425 Physics & Astronomy Bldg. | Saturday, 9am-5pm, April 4
Instructor: Stuart W. Volkow | svolkow@ucla.edu
Welcome and Introduction
Welcome to this one day course dedicated to topical trends in the 2 trillion dollar global media and entertainment industry1. Music, Movies, TV, electronic gaming, journalism, publishing, social media, advertising and applications that defy categorization are all within our scope. As the name suggests, changes to almost all aspects of these industries continue to be massive due to the push of technology and the pull of changing consumer demographics and behaviours. Business rules that were unbreakable a few short years ago have been shattered. Unthinkable power shifts have upended so many assumptions that disruption has become almost normalized, rapid change seemingly permanent. Underlying many of the changes are several tectonic, hard trends:
One day can’t do justice to the myriad of topics at hand and their complexity. I can only address a sample of what I consider to be some of the most important trends for 2015. The years hit parade must include the topics of our two lectures and 3 panels:
My objectives for the day are to challenge your assumptions, promote critical thinking and engage you in active and ongoing discourse that will enhance vocational and academic endeavors at UCLA and beyond. Email me to be invited into the course’s Google+ Digital Media Community.
For convenience you can find the course materials at the links below:
Sincerely,
Stuart W. Volkow
Instructor and Moderator