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LOGO DESIGN BRIEF
Let’s make a logo! But first, some light reading:
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
Designing a logo is all about the details. Please answer as many questions as you can:
The logo
● “Completely Inadequate” CI?
● No tagline, open to suggestions
● Classic, Complex. Subtle, Different, Easily Recognizable.
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Tell me about your company:
● Alternative Rapper, heartfelt rhymes.
● I care about what I say and how I say it, I’m not like modern hip-hop
● Empathy
● I’d like my logo to reflect the ying and yang of Completely Inadequate, having a dark side is okay.
● I don’t intend on marketing per say but if I have a logo it was would be awesome to put it everywhere and have people start to recognize it so I can become marketable.
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Goals and Objectives:
● I want to be able to put this logo on any album or project I’m working on and people know it’s me
● Long Term: The logo become a stable and I can use it forever - Short Term: Having a logo
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Describe what you want designed:
● I know the name is long and it’s hard to make into a logo so I’m open to any creative ideas anybody might have, this logo can just be an image or it can have my name or my name abbreviated. Shoot me some ideas
● A design that reflect the music is key
I like this one because it showcases his name and how there’s a brightness to his act
I like this one even though it's not necessarily a logo, but this is really cool, simple image design that would work great as a logo
I like this logo from my favorite band because whenever I see this flower I know it them, they don’t even have to put the band name, this is easily recognizable.
I like this simple yet beautiful logo, I love how the image matches the name, cupid getting impaled by his own arrow, I love this.
Another one I like, this is simple yet it has a character and easily recognizable good logo here
I don’t like this one because you can barely see that it says 21 on it, nothing interesting here
I don’t like this one because it’s way too simple, just lil wayne written out, no thought
I don’t like this logo because of the same reason as the last logo, just too simple. Great for the time but now if I do this people will think I made my logo on MSWorD
I don’t like this logo only because it's barely legible but this is just over complicating things for no reason.
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Who is your target audience?
● I’m trying to attract underground rap fans, fans of lyrical rap and honest music.
● What is the overall message you want to convey to your target audience?
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Tone & Image:
The balance between dark and light, the tong and imaging of balancing that
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How will success be measured?
● I will post the new logo and put it on all future work
● I will be measuring the success by how many listens.
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What colors would you like to see in your logo? (It is usually best to stick to one or two colors):
● Red: Passion, Anger, Vigor, Love, Danger
● White: Purity, Healing, Perfection, Clean, Virtue
● Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
● Black: Fear, Secrecy, Formal, Luxury
● Gray: Balance, Sophistication, Neutrality, Uncommitted
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Below you see different ‘genres’ of logos. Please pick one that suits your design needs.
These two seem up my alley buy a character logo could be cool too
lastly:
● Kurt Cobain
● 10