STRATEGIC MANAGEMENT

S.NO

Topics / Subtopics

No. of Sessions

    1

2

3

4

5

6

7

8

9

Introduction and overview of strategic management

Strategic management process – key tasks of strategic management - benefits of strategic approach to management – changes in business environment in Indian and global context – global economy, technological changes, new political and regional alignments - futuristic challenges of 21st century.

Developing a strategic Vision, leading to mission, guiding principles, objectives / goals, values, ethics and social responsibilities

External environment analysis:

Technological, economic, political & legal, cultural, global environments -  five competitive forces model of industry analysis, strategic implications and its limitations – competition analysis – competitors SWOT  and competitive advantage analysis – key success factors of competitive success.

Evaluating company resources and internal environment analysis:

Success rating of current strategies of the firm – internal SWOT analysis of the firm – identification of core competencies of the firm – competitive advantages due to core competencies and strengths, capabilities, market opportunities -  generic building blocks of competitive advantages and durability of competitive advantage - value chain evaluation – product life cycle of the companies product mix- BCG matrix analysis – GE- McKinsey model of industry attractiveness and competitive strength analysis.

Strategy formulation and establishing company direction.

generic strategic options – cost, differentiation, focus - strategic choice process – business level, corporate level and functional strategies

 Integration, diversification, mergers and acquisitions

Upstream and downstream diversification – related and unrelated diversifications – strategic business alliances – mergers and acquisitions – joint ventures in Indian and international context – Pursuing competitive advantage

Strategic change Management:

Turn-around and Re-structuring and re-engineering strategies (including BPR) – organization structure – SBU and other options – matching structure and strategy – strategic planning – corporate, business and functional level plans marketing, operations, financial and human resource planning. Performance measurement.

Special Situational Strategies:

Strategies for emerging and fragmented industries. – Strategies for competing in global markets - strategies for matured industries. Tailoring strategies to fit to company and industry situations. – issues in strategic management in small and medium scale industries, public enterprises and non-profit organizations.– technology scanning and management

Strategy implementation and control:

Corporate leadership – Building a capable organization -strategic control system – deployment of IT in monitoring and control systems - method of measuring performance - corporate governance – constitution and responsibilities of Board of Directors- corporate social responsibilities – corporate citizen. Resource Allocation - Budgets - Organization Structure - Matching structure and strategy

Strategic leadership and corporate entrepreneurship:

Global issues of 21st century – strategic audit – performance measures

Typical strategic plan of a company

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TOTAL

33