DSOM 5522 -- Fall 2017

Homework #3


You have just been given an assignment to to quantify whether your firm’s new app is performing well.  You turn to Google and come across a plethora of sites with potential metrics, one of which is this one: https://clearbridgemobile.com/the-8-metrics-you-should-be-using-to-track-app-success/ 

Turn in to me via direct message on Slack an R Markdown document with a brief (2-3 sentences) of the weaknesses of each metric.  That is, you need to consider conceptually what the metric is---and is not---providing you as a decision-maker.