Uncover Your One BIG Message® is Natsuyo's comprehensive guide to mastering the art of storytelling and leadership. This book provides practical strategies to enhance your communication and lead with confidence. Whether you're a seasoned executive or an emerging leader, Natsuyo's insights will help you articulate your message clearly and persuasively.

What You’ll Learn

The 6C’s of Strategic Storytelling™: Clarity, Consistency, Connection, Credibility, Creativity, and Confidence.

How to build and maintain confidence as a leader.

Practical advice for crafting compelling stories that resonate with your audience.

Techniques to effectively convey your core message and inspire action.

Extended Book Description

Written by a non-native English-speaking professional speaker with over 25 years of international consulting experience, this book lays out a step-by-step process to improve cross-cultural communication skills and achieve a strong global presence.

This book is different from most cross-cultural communication books. Natsuyo breaks down the broad topic of “cross-cultural communication” from three practical angles, helping readers master 1:1 communications, 1:Many communications, and 1:Team communications, optimized for working in diverse work environments.

Every year, organizations lose money, time, and people due to poor or inefficient cross-cultural communication – and this can be as easily between departments or individuals within an organization as across oceans.

To tackle this widespread problem, Natsuyo N. Lipschutz, CSP, MBA, developed the 3-step process she calls the “3As” (Acknowledge, Analyze, Adapt), using a unique multilayered approach: cross-culture × logical thinking × storytelling.

Using the 3As process, readers will improve their awareness of cultural differences and learn analytical and logical thinking skills to zero in on their own unique message, tell persuasive stories, and ultimately get their messages not only clearly heard but acted upon in a culturally diverse global business environment. Natsuyo approaches this broad topic of “cross-cultural communication” from 3 practical angles - 1 to many communication (i.e. presentation to a diverse audience), diverse team communication, and 1-on-1 communication.

Filled with lessons and real-life stories from global companies and executives who benefited from Natsuyo’s guidance, this book will appeal to any business leader who needs to communicate with a diverse range of stakeholders, whether in a different country or a different team, to persuade and succeed.

Short Natsuyo Bio

Natsuyo N. Lipschutz is an acclaimed keynote speaker, strategy consultant, and executive speech coach. She has over 25 years of experience in cross-cultural business and is a five-time Toastmasters International speech contest winner. Natsuyo has co-authored the Amazon bestseller ‘The Success Blueprint’ and is renowned for her unique approach to enhancing communication and leadership skills.

Extended Natsuyo Bio:

Natsuyo N. Lipschutz, CSP, MBA, is an international keynote speaker and cross-cultural communication specialist. Natsuyo co-authored The Success Blueprint, along with world-renowned business speaker Brian Tracy. She is also the award-winning author of 20Ji Ni Sogiotose (Say It in 20 Words) in Japanese, Korean, and Chinese, as well as Story ni otoshikome (Motivate with Your Own Story) in Japanese and Chinese. 20Ji Ni Sogiotose was awarded “the top 10 business books of the year” in 2021.

Natsuyo is also an engaging TEDx speaker, a five-time Toastmasters International speech contest champion, a world-class certified public speaking coach, and a U.S.–Asia business strategy consultant.

Using a multilayered approach of cross-cultural communication skills, logical thinking frameworks, and storytelling techniques, Natsuyo assists global organizations to improve cultural diversity and have their leaders communicate effectively beyond differences so they can get their messages not only clearly heard, but also acted upon across cultures.

Natsuyo began her career at a top Japanese trading company, ITOCHU International, in New York. Natsuyo then received her MBA from New York University and held a management consultant internship position at McKinsey & Company. Today, Natsuyo is the managing principal of her strategy consulting firm, ASPIRE Intelligence, as well as an executive consultant for Breakthrough Speaking, a global public speaking consultancy.

From 2021 to 2024, Natsuyo also served as the first Asian board director at the National Speakers Association New York City chapter (NSANYC), and a recipient of the 2023 NSANYC member of the year award.

In 2024, she became the first Japanese person to receive the Certified Speaking Professional (CSP®) designation.

In addition to her dynamic speaking and consulting career, Natsuyo is a competitive ballroom Latin dance national finalist, a proud mother, and a cancer survivor.

Book Endorsements

“Uncover Your Message:The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally” is an essential guide for every global leader, whether they communicate one-on-one or across teams or departments. Natsuyo shines a unique light to help us see the world through our own and others’ “cultural lenses.” Through engaging stories, practical advice, and step-by-step tutorials, Natsuyo’s advice will help you discover opportunities to more effectively communicate across cultures for successful outcomes.”

-- Pamela S. Harper, Founding Partner & CEO, Business Advancement Inc

Speaking / Content Topics

Speaker and author Natsuyo N. Lipschutz brings her own personal cross-cultural experience as a first-generation immigrant and non-native English-speaking professional speaker to these topics, as well as 20+ years of experience in consulting global companies across industries.

She’s also achieved the much-coveted Certified Speaking Professional (CSP®) designation, meaning she belongs to the top 17% of an elite group of professional speakers with a track record of success.

Her latest book, Uncover Your Message: The 3-Step Process for Presenting Your Ideas Effectively and Persuasively, Globally and Locally, will be released from Routledge in July of 2024.

Topic #1: How to Present to Global Audiences with Cultural Sensitivities

How can you deliver a presentation to a diverse, cross-cultural audience that is heard, understood, and acted upon?

In this article/engagement, Natsuyo will share experiences from her own storied career demonstrating how she navigated challenges and ensured audience understanding. Readers will learn the difference between high context and low context audiences, as well as how to know what to do and what not to do in their presentations to global audiences.

Topic #2: How to Give Effective Feedback to Someone from A Different Culture

Effective feedback can be a tremendous gift to team members who want to do better work and improve their skills. Delivering effective feedback that is understood, accepted, and acted upon is challenging enough—but what if you’re giving feedback to someone from a different culture than your own? In such situations it’s especially easy for the feedback to be misunderstood or misapplied.

In this article/engagement, Natsuyo will offer tips and advice to help readers navigate different cultural differences when sharing praise and/or constructive criticism.

Topic #3: Navigating and Resolving Conflicts Within Diverse Teams

Diverse teams can bring about remarkable outcomes in global organizations; however, differences can also lead to lots of misunderstandings, mistrust and conflict (either between two individuals or across the team).

A widely known remedy for conflict is active listening. This is solid advice—however, in the real world, active listening is rarely practiced in a way that actually resolves the conflict.

Drawing from her McKinsey strategy consulting experiences, Natsuyo will share the art of crafting and asking GOOD questions, which is how readers can actually put active listening to work, prompt other people’s thoughts (which is important on teams as well as when addressing individuals) and resolve conflicts that arise on diverse teams.

Tips for Leaving an Amazon Review

You can leave a review once Uncover Your Message officially debuts on July 23rd

Below is some guidance if you need it!

To leave a review on Amazon:

Ideally, purchase a copy of the book from Amazon, as it can make a difference in how your book review is weighed against others. (Note that you DO NOT have to purchase the book from Amazon to leave a review for it though!)

Scroll down the book page until you see "Customer reviews"

Click on "Write a customer review." It will look something like this:

Again: You’ll be able to leave a review/rating starting on July 23rd.

Rate the book between 1-5 stars. If you found the book valuable, 4-5 stars are great. If you didn't, please share context in your review so future readers know who would benefit from this book and who would not.

Next, type or copy/paste your review into the text box.

Finally, they will ask you to add a title for your review. Don't stress about this. It could be the first or last sentence from your review or just "Great book!"

Hit submit and you're all set!

Contents:

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