See C. diff is a campaign of the Peggy Lillis Foundation. Please help us to raise awareness of this preventable but too often deadly disease by sharing our messages and content. To be a campaign partner, contact Christian John Lillis at christian@peggyfoundation.org.

Key Messages

Messages for See C. diff

  • “See C. diff” is a public education campaign from Peggy Lillis Foundation (PLF). Though C. diff is the most common healthcare associated infection with nearly half a million infections annually, only 30% of Americans have heard of it. Lack of awareness keeps patients and caregivers from engaging in prevention and can delay diagnosis and treatment.
  • Through “See C. diff”, PLF and its partners seek to raise awareness of C. diff infection, its risk factors, symptoms and treatments. Through an array of online, print, paid and earned media, PLF is partnering with leading nonprofits, professional associations, industry leaders and our own growing network of C. diff survivors and caregivers to reach the 70% of Americans who don’t yet know that C. diff is a potential threat.
  • See C. diff comes at a pivotal time for the fight against this preventable but too often deadly and disabling disease. While hospital acquired C. diff infections have declined somewhat, the disease is increasingly found in the community and among populations considered low risk. This makes broad public awareness, particularly among family healthcare decision-makers, all the more important.
  • See C. diff is generously sponsored by BD, Ferring Pharmaceuticals Merck, Pfizer, ThermoFisher, Summit Therapeutics and hundreds of individual donors.

Messages for Patients/Consumers 

  • C. diff is a dangerous infection hiding in plain sight. C. diff (or Clostridioides difficile) is a germ that causes diarrhea and inflammation of the colon. Though risk factors including being over 65 and recent healthcare visits, anyone can develop a C. diff infection.
  • C. diff is the most common healthcare-associated infection. While hospital-acquired C. diff infections have been decreasing due to federal and state incentives like antibiotic stewardship programs, community-acquired cases continue to rise.  
  • Only 30% of Americans have ever heard of C. diff. Though C. diff kills more Americans each year than HIV/AIDS, only a third of us have heard of it. Knowledge is key to prevention.
  • Antibiotic use is the most common risk factor for C. diff infections. Limiting antibiotic use when it’s
  • C. diff is largely preventable. With knowledge, a well-informed patient or caregiver can take action - like ensuring good hand hygiene - to stop its spread.
  • C. diff is Treatable. Novel and long standing antibiotics, fecal microbiota transplants, and other therapies are available, if patients can access them. Raising C. diff awareness is also about ensuring that those suffering can find the best therapy as quickly as possible.

Messages for Healthcare Workers

  • C. diff is the most common cause of healthcare-associated infectious diarrhea. While hospital-acquired C. diff infections have been decreasing due to federal and state incentives like antibiotic stewardship programs, community-acquired cases continue to rise.
  • Be open to seeing C. diff. The demographics of C. diff infection is changing. Once considered primarily a disease of the elderly, community-acquired C. diff is more likely to be seen in previously low risk groups, including postpartum people, children, young and middle-aged adults, and anyone with current or recent antibiotic use.
  • Diagnostic testing may be inaccurate. C. diff infection is a clinical diagnosis. Some highly sensitive tests may be showing colonization, not active disease. Improper handling of stool samples may result in false negatives in toxin testing.
  • Every facility can reduce C. diff infections. All across the country, healthcare systems are using innovative bundles to reduce C. diff rates by up to 60%. You and your colleagues can make a difference.
  • C. diff survivors and family members can be your allies. During C. diff Awareness Month, you can invite a C. diff survivor or caregiver to speak to your team. These perspectives can help you and our team provider better, more compassionate care.

Newsletter Stories

For Patients/Consumers/Nonprofits

Peggy Lillis Foundation wants every American to “See C. diff”

Clostridioides difficile (or C. diff) is the most common healthcare associated infections, causing nearly 500,000 Americans and contributed to more than 29,000 deaths. Though it now causes more deaths in the United States than HIV/AIDS, only 30% of Americans have heard of C. diff.

Peggy Lillis Foundation (PLF) is the preeminent, nationally recognized leader for C. diff patient advocacy and public education. This November, PLF is commemorating C. diff Awareness Month with, SEE C DIFF, a new, national C. diff awareness campaign.

Through “See C. diff”, PLF and its partners seek to raise awareness of C. diff infection, its risk factors, symptoms and treatments. Through an array of online, print, paid and earned media, PLF is partnering with leading nonprofits, professional associations, industry leaders and our own growing network of C. diff survivors and caregivers to reach the 70% of Americans who don’t yet know that C. diff is a potential threat.

You can join the campaign by visiting Cdiff.org, where you’ll find resources to help protect your and your loved ones from C. diff and help to educate your family and friends.

  • Know the risk factors associated with antibiotic use.
  • Ask the right questions when navigating healthcare facilities.
  • Advocate for the prevention and proper treatment of C. diff.
  • Our “You Know C. diff” series shows how this disease can impact anyone.
  • Read and stories that demystify C. diff and how to prevent it.
  • Share C. diff stories to spread the word locally, statewide, and nationally.
  • Join a growing movement to fight C. diff.

SEE C DIFF offers patients and caregivers health facts, resources, and actionable steps to advocate for the prevention and proper treatment of C. diff in your community. To open other’s eyes to SEE C DIFF, visit: www.cdiff.org.

For Industry/Professional Associations

See C. diff: Protect Your Patients

Our partner Peggy Lillis Foundation is asking healthcare workers to perceive C. diff infections differently through a new campaign “See C. diff.”. C. diff is the most common cause of healthcare-associated infectious diarrhea. See C. diff comes at a pivotal time for the fight against this preventable but too often dealy and disabling disease. While hospital-acquired C. diff infections have been decreasing due to federal and state incentives like antibiotic stewardship programs, community-acquired cases continue to rise. This makes broad public awareness, particularly among family healthcare decision-makers, all the most important. Here are a few ways you can help:

  • Be open to seeing C. diff. The demographics of C. diff infection is changing. Once considered primarily a disease of the elderly, community-acquired C. diff is more likely to be seen in previously low risk groups, including postpartum people, children, young and middle-aged adults, and anyone with current or recent antibiotic use.
  • Every facility can reduce C. diff infections. All across the country, healthcare systems are using innovative bundles to reduce C. diff rates by up to 60%. You and your colleagues can make a difference.
  • C. diff survivors and family members can be your allies. During C. diff Awareness Month and throughout the year, you can invite a C. diff survivor or caregiver to speak to your team. These perspectives can help you and our team provider better, more compassionate care.

Check out PLF’s “See C. diff” campaign site at Cdiff.org, were you can find an array of resources including fact sheets, graphics, videos, patient stories and more to assist you.

Social Media Posts

Please use the following hashtags when sharing See C. diff content on social media, as it will help us track the reach of our campaign: #cdiff #seecdiff #cdiffawarenessmonth

#SeeCdiff is a new campaign from @PeggyFund to raise #Cdiff awareness so #patients and #caregivers can help prevent this terrible infection. Visit Cdiff.org to learn more.

#Cdiff (or Clostridioides difficile) is a germ that can cause diarrhea and inflammation of the colon. Protect yourself and your loved ones by learning more at Cdiff.org #seecdiff @PeggyFund

#Antibiotics make you 7 times more likely to get a #Cdiff infection – learn how to protect yourself at Cdiff.org where you can #SeeCdiff @PeggyFund

#Education and #Awareness of antibiotic overuse saves lives. When we #SeeCdiff we can make better #healthcare choice. Learn more at Cdiff.org from @PeggyFund

@PeggyFund Reminds Us #Caregivers can stop the spread of #Cdiff our nation’s #1HAI that takes 30,000 lives each year by asking the right questions #SeeCdiff

Shine a light on #Cdiff to raise awareness of the most common #HAI. It takes guts to share your #CdiffStory. Help other patients to #SeeCdiff and take action at Cdiff.org @PeggyFund

Give Thanks for #handhygiene and @PeggyFund advocating via #SeeCdiff this November.

Give Thanks for a healthy #microbiome. Read about how #Cdiff #diarrhea keeps coming back. Join @PeggyFund to raise awareness via #SeeCdiff this November.

This week is US Antibiotic Awareness Week. @PeggFund wants everyone to #BeAntibioticsAware and #SeeCdiff as #preventable #USAAW

@PeggyFund put #Cdiff on notice! If you #SeeCdiff as s a #preventable #treatable colon infection we can help half a million Americans avoid this dangerous bug

Patients! #Cdiff is the most common healthcare-associated infection #HAI. Learn more at Cdiff.org and follow @PeggyFund to #SeeCdiff

#SeeCdiff with facts that save lives. Most common #HAI in the U.S. Kills 30,00 each year. #Cdiff keeps coming back if not treated properly. Get the facts at Cdiff.org from @PeggyFund.

C. diff #Colitis #Diarrhea kills more Americans than HIV/AIDS Each Year. #SeeCDiff to prevent this dangerous infection at Cdiff.org @PeggyFund

Web/Social Media Visuals

You Know C. diff

                

                

Additional “You Know C. diff” graphics are available here:

Infographics

                

                

Videos for Social Media

Anchor Video, featuring C. diff survivor Christina Fuhrman, 2:02 minutes, captioned

Download: https://www.dropbox.com/s/34pf8ght41l9g0o/Christina_AnchorVideo_10-28-2019.mp4?dl=0 

Christina Fuhrman, 60 second version, captioned

Download: https://www.dropbox.com/s/m0t3i55offcgjye/Christina_1-min_10-28-2019_captions.mp4?dl=0 

Christina Fuhrman, 30 second version, captioned

Download: https://www.dropbox.com/s/0f8yf2lljas1z9w/Christina_30-sec_10-28-2019.mp4?dl=0 

Logo