JohnVsJonVsME VALENTINES EDITION - TOOLKIT

A social media Love Fest to spread the word about the #GreatestMEdicalScandal

Which Jo(h)n deserves a valentine (if he covers the GMS first)?

The Love Fest kicks off Friday February 14th 2025

7 pm Sydney/9 pm Auckland

9 am Berlin

3 am EST

12 am PST 

JOIN IN & ENJOY WHENEVER YOU’RE ABLE/AWAKE

(MEme c/o @_diatoma)

QUICK LINKS

WHAT IS #JohnVsJonVsME?

HOW YOU CAN PARTICIPATE ON VALENTINES DAY

HASHTAGS and TAGS

TOOLS AND TIPS FOR MEME CREATION

TEMPLATE POSTS

SAMPLE MEmes to Share/Use for your Posts

WHAT IS #JohnVsJonVsME?

A social media campaign to use humour and playfulness to draw attention to the ‘Greatest Medical Scandal’ (GMS). The history of mistreatment and neglect of Myalgic Encephalomyelitis (ME/CFS) is a story worth telling, especially as it is now impacting the current pandemic and mistreatment of people with Long Covid too.

John Oliver and Jon Stewart - two late-night television greats - equipped with their wit & intelligence to deep dive into bureaucratic hypocrisy and corporate malfeasance - would be brilliant at breaking open a story like this to mainstream audiences.

The #JohnVsJonVsME campaign playfully pits the two Jo(h)ns against each other in a proposed race that asks: Which of the Jo(h)ns will be first to cover the #GreatestMEdicalScandal?

The campaign aims to: break out of the usual echo chambers online by trending in new fields; draw journalistic attention to the GMS and the ample resources available to produce a story on the issue; be a moment to come together as a community and find avenues for nourishment through joy and resistance through play, even while we point to a serious and difficult topic.

Previous iterations: social media storm during ME awareness month (May 2024), JvJ Olympics Edition (August 2024), Halloween “Scary Science” meme-ference / conference (October 2024).

Taking inspiration from the Jo(h)ns themselves, we are “committing to the bit” in 2025 with JvJ VALENTINES EDITION. Find out more at johnvsjon.com

HOW YOU CAN PARTICIPATE ON VALENTINES DAY

Main Goal - Get the hashtags #JohnVsJonVsME and #GreatestMEdicalScandal trending on X/Twitter, Instagram/IG, and/or Bsky. Add the hashtags to your posts and retweets/shares.

Second Goal - Tag tag tag. Enjoy spreading the love this Valentines Day! Tag favourite accounts, friends, family, whom you would love to join in on the campaign as we use humour and fun to try and get bigger media coverage of the Greatest Medical Scandal.

  • Create a post with a MEme of your own creation (see tools below) or one selected from our sample collection (see below) and join in the Love Fest! Remember to tag @JohnVsJonVsME on X/Twitter and IG and include the hashtags #JohnVsJonVsME #GreatestMEdicalScandal

  • Like, Comment, Repost/Quote-tweet, Share on IG as post or story, Share on BSky: the main JohnVsJonVsME kick off post on Friday February 14th 2025 @JohnVsJonVsME

  • Use template tweets below or QT and share other people’s posts using the hashtags to get them trending (typing in the hashtags is essential for ‘trending’)

  • Like/comment/retweet/share posts to give them engagement

  • Tag the accounts in the tag section below

  • Spread the Love! Tag a friend, family member, or favourite account who you’d like to see amplify the playful competition between the Jo(h)ns

  • On X/Twitter, consider including tags in a linked tweet for the whole team of the show(s), not just Jo(h)n and the show - Show writers and researchers are key players in story decisions

  • Prioritize #JohnVsJonVsME if you need to pick one hashtag, and make sure it’s consistent - John with an H / Oliver comes first in the hashtag

For images - please add ALT TEXT when possible. Sample Memes below have pre-written Alt Text for you to save spoons.

HASHTAGS and TAGS

Hashtags

#JohnVsJonVsME

#GreatestMEdicalScandal

Twitter/X Accounts to Tag

@lastweektonight

@TheDailyShow

@weeklyshowpod

@iamjohnoliver

@jonstewart

Last Week Tonight Band (Lead Singer: John Oliver)

@MayaTribbitt

@TayKayPhillips

@johnathanappel

@Charleswmwilson

@neelamreports
@ChrissySh

@Mariancw

@MPasset

@csmcdaniel

@anticapitalizm

@wynnvandusen

@jhard1029

@anferno

@lgriffin

@preachy_spice

@kyleploof

@kayefoley
@anitasnews

@joannarothkopf

The Daily Show Band  (Lead Singer: Jon Stewart)

@ReggieWade

@mattkoff

@NicoleConlan

@ShawnaMinassian

@madelkuhns

@DanAmira

@joshjohnson

@politicalli

@gilbertjasono

@sophierzucker

@raminhedayati

@dpmeyer

@desilydic

@dulcesloan

@ronnychieng

Weekly Show Pod Band (Lead Singer: Jon Stewart)

@britmehmedovic

@laserlauren

BSky

@lastweektonight.com

@thedailyshow.com

@weeklyshowpod.bsky.social

Last Week Tonight Band (Lead Singer: John Oliver)

@johnathanappel.bsky.social

@danielobrien.bsky.social

@taylorkayphillips.bsky.social

@timcarvell.bsky.social

@anferno.bsky.social

@mariancw.bsky.social

@owenparsons.bsky.social

@mpasset.bsky.social

@mayatribbitt.bsky.social

@lgriffin.bsky.social

The Daily Show Band (Lead Singer: Jon Stewart)

@devdell.bsky.social

@radosh.bsky.social

@ryanmiddleton.bsky.social

@malex-aforethought.bsky.social

@nicoleconlan.bsky.social

@gilbertjasono.bsky.social

@raminhedayati.bsky.social

IG Accounts to Tag

@weeklyshowpodcast 

@lastweektonight

@thedailyshow

  • Important Note for INSTAGRAM: The Jo(h)ns don’t appear to have personal verified accounts and we ask folks NOT to tag their team staff members on IG because those accounts are more private/personal than on X/Twitter or BlueSky.

TOOLS AND TIPS FOR MEME CREATION

Medium-High Spoon

MEme Elements - face cut outs etc.

Create an image. We’ve pre-prepared cut outs of a variety of Jo(h)n faces in the folder with the MEmes shared below (for download). Find them all in a google folder here 

Canva.com offers a free 30-day trial of Pro which allows you to layer pictures, add text, etc. as a medium-to-high spoon MEme-making option.

Medium-Low Spoon

  • IMGFLIP.com: user friendly meme generator with basic instructions on the bottom of the homepage. You can customize established memes or upload pictures to create your own

  • MEMATIC: user friendly app for Apple IPhone or IPad with tutorial videos available on the app about how to use it & create memes. You can customize established memes or upload pictures of your own to create a new meme

  • ILOVEIMG: basic meme creator similar to Imgflip but without explicit instructions and a layout of tools similar to Windows Paint. You can customize established memes or upload your own pictures.

Low Spoon

Some Poetry to Get Your Creative Heart-filled Juices Flowing

  • Love Poems from the Poetry Foundation: https://www.poetryfoundation.org/collections/145134/love-poems

Awareness note: Please be mindful when MEmeing to not poke fun at someone else’s gender, race, ethnicity, disability, or facial difference as a source of humor. As always, we hope the campaign is a source of joy (not hurt) in highlighting the #GreatestMEdicalScandal.

TEMPLATE POSTS

You are welcome to cut and paste these (especially if you need to save cognitive spoons!)

  1. It’s #JohnVsJonVsME Valentines Edition! Which late-night great @iamjohnoliver or @jonstewart will be first to cover the #GreatestMEdicalScandal and win our hearts? I hope it’s [name your favorite John!]

  1. Dear Jo(h)ns, please show #pwME some love this #ValentinesDay and cover #GreatestMEdicalScandal! #JohnVsJonVsME

  1. My love language is ME research/advocacy @jonstewart @iamjohnoliver! Please cover #GreatestMEdicalScandal this #ValentinesDay! #JohnVsJonVsME

  1. Be mine this #ValentinesDay @iamjohnoliver @jonstewart! Cover #GreatestMEdicalScandal! #JohnVsJonVsME

  1. Come to bed with ME [insert favorite Jo(h)n] this #ValentinesDay (and learn more about #GreatestMEdicalScandal). #JohnVsJonVsME

  1. Don’t break my heart, my achy breaky heart [insert favorite Jo(h)n]. Cover #GreatestMEdicalScandal to really understand! #ValentinesDay #JohnVsJonVsME

  1. [insert favorite Jo(h)n] Turn on the red light this #ValentinesDay (no, really, I have light sensitivity). #JohnVsJonVsME #GreatestMEdicalScandal

  1. Dear [John or Jon], be our valentine? I think you’ve got what it takes to win #JohnVsJonVsME and be the first to cover the #GreatestMEdicalScandal! [tag Jo(h)n and show]

  1. Nothing says ME like a MEme! #JohnVsJonVsME is back for #ValentinesDay. Spread the love!

  1. [Tag a friend/family/favourite account] Help us spread the love this #ValentinesDay! People with ME and Long Covid deserve to have @iamjohnoliver or @jonstewart investigate the #GreatestMEdicalScandal! #JohnVsJonVsME

  1. Roses are red, violets are blue, George Monbiot covered ME, and you should too @jonstewart @iamjohnoliver! #JohnsVsJonVsME #GreatestMEdicalScandal

  1. [Add your own caption to any of the sample memes below and tag John and/orJon and their shows, or create your own memes, songs, love poems, and more!]

SAMPLE MEmes to Share/Use for your Posts

Share any and all; MEmes can be copied or screen-shot below or downloaded from the Google folder found here

Please include ALT text AND creator handles to credit

Find more on X/Twitter, Blue Sky, and Instagram at @JohnVsJonVsME and #JohnVsJonVsME

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a white candy heart that says “Get an Emmy with M.E.”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a blue candy heart that says “U want ME (not M.E.)”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a pink candy heart that says “John Vs Jon Vs ME”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a blue candy heart that says “Cover ME Jo(h)n”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a green candy heart that says “Get in Bed with ME”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a yellow candy heart that says “You M.E. - ur next EMMY”

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Picture of a pink candy heart that says “Open M.E. Scandal Inside”

X   MEme c/o @_diatoma & @phillyphile215

BS MEme c/o @diatoma & @phillyphile215

IG MEme c/o @_diatoma & @phillyphile215

ALT TEXT: MEme of a cartoon of Casper The Friendly ghost sitting in a light purple chair reading a book with a red cover that says on the front “How to Win over the Jo(h)ns and attract them with love and empathy.” At the top of the MEme is “#JohnVsJonVsME” and along the bottom “#GreatestMEdicalScandal” and then “SCARY SCIENCE” crossed out in a red X and “Valentine’s Edition” above that. With hearts around Casper.

So hot right now MEME
X   MEme c/o @phillyphile215

BS MEme c/o @phillyphile215

IG MEme c/o @phillyphile215 

ALT TEXT: A screenshot from the movie Zoolander shows two male models strutting with the faces of John Oliver and Jon Stewart photoshopped on. Text reads “Covering #GreatestMedicalScandal. So Hot Right Now!” and “there’s a lot more to life than being really, really, ridiculously good looking…” Other text includes #JohnVsJonVsME and Valentines Day Edition

Love Me Do Beatles MEME c / o

X   MEme c/o @elizacharley

BS MEme c/o @elizacharley

IG MEme c/o @elizacharley

ALT TEXT: Meme. A black and white photo of the Beatles with their lyric “Love Love me do. You know I love you, I’ll always be true. So Please. Cover the Greatest Medical Scandal.” Each of the four Beatles has been given a name tag with text. Paul labelled “john oliver, and John labelled “Jon Stewart” are shaking hands and laughing with a thumbs up. Behind them Ringo labelled “M.E.” and George labelled “Long Covid” are standing together smiling.

X          MEme c/o @emilyesfraser & @_diatoma

BSky         MEme c/o @emilyesfraser & @diatoma

IG        MEme c/o @emilyeff & @_diatoma

ALT TEXT: A meme adapted from the movie Mean Girls, which depicts John Oliver and Jon Stewart leaning out of the passenger and driver’s seats of a silver convertible. Text along the top of the photo reads “Get in losers”. Text along the bottom reads “We’re going to cover the #GreatestMEdicalScandal”. In the backseat are cartoon images of Valentines. Above the photo is “MEmes to invite friends and Valentines to join us.” Underneath the photo is “#JohnVsJonVsME” and then “SCARY SCIENCE” crossed out and “Valentine’s Edition” above it.

X          MEme c/o @emilyesfraser

BSky         MEme c/o @emilyesfraser

IG        MEme c/o @emilyeff

ALT Text: an old fashioned vintage Valentine of two young men with blue shirts and shorts and the heads of John Oliver and Jon Stewart on each carrying a string of forget-me-not flowers with red hearts. They have striped knee socks and appear to be frolicking. Above them is “Forget M.E. Not” and below “#John Vs Jon Vs ME #Greatest Medical Scandal Valentine’s Edition.” The image is bordered by a royal blue and white and gold pattern.

Roses are Red Expose GMS  MEME c / o

X          MEme c/o @_diatoma

BSky         MEme c/o @diatoma

IG        MEme c/o @_diatoma

ALT TEXT: Poem written above a red heart with dagger through it, reads “Roses are red, violets are blue. We need Stewart to expose #GreatestMedicalScandal (and Oliver too!” Additional text says #JohnVsJonVsME and Valentines Edition

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme with two cats that says “You’re Purrfect for M.E.” at the top in mauve color text.  The cat on the left has a golden body and white chest with the face of Jon Stewart and is playing with a red ball of yarn.   The cat on the right is a mix of brown/black with the face of John Oliver and is wearing a long red scarf.  The background is a faded pink color and has numerous small hearts in shades of red and pink that are connected by black string and/or tossed in each of the four corners.   Below the cats is “Happy Valentine’s Day”, “#GreatestMEdicalScandal”, and “JohnVsJonVsME” in mauve color text.

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme with two kittens that says “Jo(h)n’s love Got M.E. Feeling Fine” at the top in black text.  The kitten on the left has a black body and white chest with the face of Jon Stewart.  The kitten on the right is a mix of dark gray/white with the face of John Oliver.  The background is a grassy green field and has numerous small hearts in shades of pink and are tossed in the upper left and lower right corners.   Below the kittens is “#GreatestMEdicalScandal”, and “JohnVsJonVsME” in black text.

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme of a clinical lab with two technicians that says “I Love when Jo(h)n’s Talk …Nerdy to M.E.” at the top in black text.  The lab technician on the left is wearing a white coat and light blue hair net with the face of Jon Stewart.  The lab technician on the right is wearing a white coat and light blue hair net with the face of John Oliver with a text bubble with “Mast Cell Degranulation” in black text on a white background.   In the upper left are three red hearts made of small red roses.  In the center is a lab microscope with “Valentine’s Edition” in dark gray text.   Below are magnified images floating beneath the microscope of various cellular structures, viruses, nerve cells, and mitochondria.   At the bottom is “#GreatestMEdicalScandal” and “#JohnVsJonVsME” in black text.

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme of a magified image of a single cell with two mitochondria that says “My Mitochondria Dream” at the top in purple text.  At the bottom is “finds Jo(h)ns in Every MEme” in purple text.  The mitochondria on the left has a pink outline with blue wavy body with the face of John Oliver.  The mitochondria on the right also has a pink outline with blue wavy body with the face of Jon Stewart.  The background is a dreamy image of blue water.  On the upper right of the cell is “Valentine’s Edition” in pink text.  At the bottom is “#JohnVsJonVsME” and “#GreatestMEdicalScandal” in pink text.

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme of a man in a tuxedo that says “You Complete M.E.” at the top in black text.  The man has the face of Jon Stewart and is holding three long stem roses.  Above each rose is “Awareness”, “Funding”, “Treatment” in black text.  The background is a light pink color with three bright pink hearts in the upper left.  On the lower right of the cell is “Valentine’s Edition” in black text.  At the bottom is “#GreatestMEdicalScandal” and “#JohnVsJonVsME” in black text.

X: MEme c/o @Lou_vs_ME

ALT Text: A MEme of Bart Simpson as an ME patient (written on the left), with a pink heart bubble saying “Valentine, I’d like to give you my heart…”, with his hand on his heart. To the right, on a red background, is his yellow thought bubble: “...mine has tachycardia and palpitations” (in red text). At the bottom is“ #JohnVsJonVsME” and “#GreatestMEdicalScandal” in white text, with “Valentine’s Edition” in slanted yellow cursive writing.

X: MEme c/o @Lou_vs_ME

ALT Text: A close-up photo of the classic Titanic love scene (on the ship’s bow, leaning out before they kiss). John Oliver’s face is replacing Jack’s (Leonardo DiCaprio) face; he is holding Rose’s waist (Kate Winslet) while looking intently at the camera. The heading says in purple text: When Rose forgot her corset. A speech bubble to the left of John/Jack says “I’ve got you, no swooning now!”, his hand implying that he is taking over the corset’s job by compressing her abs. A short explanation on the right-hand lower side states: (Many with ME or POTS wear abdominal compression to help blood flow). Along the bottom is “#JohnVsJonVsME” and “#GreatestMEdicalScandal” in yellow text.

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text: Image of the scene from the office, Jim, Pam and Roy are in frame. Jim is on the left wearing a white dress shirt and black pants, there is an awkward amount of space then Pam is wearing a light pink striped dress and a light pink cardigan. She is holding a valentine. Roy is right next to her wearing a grey work shirt and jeans. Jim has the label ‘The Jo(h)n’s’ Pam has the label ‘The #GreatestMEdicalScandal ‘ and Roy has the label ‘The Algorithm’ above the image in white text on a back background it says ‘Valentine’s Edition #JohnVsJonVsME ‘

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text:A video of Sailor Moon and her friends with bulbous heart shaped red eyes. There is black text on light pink background that says ‘The M.E Community when the Jo(h)n’s say they’ll cover the #GreatestMEdicalScandal #JohnVsJonVsME Valentine’s Edition’

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text:Image of a scene from The Simpsons where Ralph Wiggum receives a colourful valentine from Lisa. It is a card that says ‘I choo choo choose you’ in a cloud of steam in cartoony style coming from a train. Jon Stewart’s face has been photoshopped onto the front of the train. The black text in a white box says ‘to expose the #GreatestMEdicalScandal’ At the top of the image there is a white border with the text ‘John vs Jon vs ME Valentine’s Edition’ and at the bottom right of the image is says #JohnVsJonVsME

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text: A MEme featuring an image of Meatloaf and Patti Russo singing I would do anything for love. Meatloaf is pointing at Patti who has her back turned to the camera. She has dark hair and a white dress on. Meatloaf is in a dark coloured coat with large white lacey cuffs. Meatloaf has the label ‘The M.E Community’ and Patti has the label ‘GET’ There is white text on a dark blue background above and below the image that reads ‘I would do anything for the Jo(h)n’s to cover the # Greatest MEdical Scandal ’ ‘but I won’t do that’ There is a thin white line under that and then # John Vs Jon Vs ME # Greatest MEdical Scandal Valentine’s Edition.

IG    MEme c/o @m.e_and_sophs_

BSky  MEme c/o @m.e_and_sophs_

ALT Text : A valentines MEme John Oliver & Jon Stewart’s faces have been photos shopped on to the background, top text reads “this Valentine’s Day we would love the Jo(h)ns to cover the greatest medical scandal” bottom text reads “# john vs jon vs me” with black line below and hearts in the background.

IG    MEme c/o @m.e_and_sophs_

BSky  MEme c/o @m.e_and_sophs_

ALT text : A valentines MEme of cartoon character Charlie Brown opening a card next to a mailbox, top text reads “when you receive a valentines card from John & Jon” bottom text reads “saying they’ll cover the # greatest medical scandal.

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: a 1950’s style turquoise-colored valentine with a cartoon boy and girl sharing a milkshake at a soda shop table. They each have a red heart above their heads. Black text above them says “Let’s get to the BOTTOM of this” and at the bottom “#Greatest MEdical Scandal #JohnVsJonVsME”

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: an early 1900s style valentine with two cherubs holding a golden bowl full of red hearts. The cherubs have John Oliver and Jon Stewart’s faces photoshopped onto them. Large red text says “Counting on the Jo(h)ns to lift our heavy hearts.” Less prominent gold text in the middle says “Loving Greetings” and smaller gold text says “#JohnVsJonVsME #GreatestMEdicalScandal”

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: an orange candy heart with pink text that says “Good (at feeling bad) in bed”

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: “Young woman on her deathbed” oil painting from 1621 depicting a sick looking white woman propped up on pillows under a blue and gold bedspread. White text reads “Millions missing from the streets, suffering in the sheets.” Smaller white text says “#JohnVsJonVsME #GreatestMEdicalScandal”

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: a meme of the five Spice Girls with the lyrics “If you wanna be my lover you gotta get with my friends” but “get with my friends” has been replaced by “learn about #GreatestMEdicalScandal”. At the bottom, the words “visit www.johnvsjon.com”. The hashtag #JohnVsJonVsME and ‘Valentine’s Edition’ have also been added.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a red square background, the silhouette of a vintage microphone and a musical note with the words “Dear Jo(h)n, Help people with M.E. sing At Last’.  At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: Photo of John Lennon and Yoko Ono during their Bed Peace protest, with reporters taking their picture. Above it, the words “We’ve been protesting from bed for decades, but the media has yet to notice.”  At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a light blue square background, drawings of two bumblebees with the heads of John Oliver and Jon Stewart edited unto them. The words “Will you bee our allies?” float above, Below, “Find out what all the buzz is about at www.johnvsjon.com.” At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: The Love Actually poster scene edited so the card reads “#JohnVsJonVsME Cover #GreatestMEdicalScandal Valentine’s Edition’

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a purplish pink square background, a silhouette of lushly-eyelashed eyes rolling. Above them the words “Raise your hand if a doctor ever said finding a romantic partner would cure your (historically neglected) neuroimmune illness”. Below them ‘#MedicalSexism.’ At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’.

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text:Video of Lady and the Tramp eating the same piece of spaghetti until they kiss. At the too of the image there is white text with a black outline that says ‘#JohnVsJonVsME Valentine’s edition’ The Tramp is labelled ‘The M.E Community’ and Lady is labelled ‘The Jo(h)n’s’ Under this it it says ‘the anticipation is growing. When will the Jo(h)n’s cover the #GreatestMEdicalScandal’

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text: Barbie Movie Kens beach off scene, Ken and Ken are to each side of Barbie. Barbie has her hands up to try and calm the situation. John Oliver and Jon Stewart’s heads have been photo shopped onto each of the Kens. There is a light blue border above and below the image with white text that has a thin black outline that says. ‘It’s time to beach off! Which of the Jo(h)n’s will be the first to cover the #GreatestMEdicalScandal’ Under this it says ‘#JohnVsJonVsME Valentine’s Edition’

X          MEme c/o @mecfsmama

BSky         MEme c/o @mecfsmama

IG        MEme c/o @mecfsmama

ALT Text: Famous scene from notting hill there is two frames in a split image. The top has Julia Roberts facing Hugh Grant. There is white text in the middle of the page that says ‘I’m just a girl, standing in front of a boy asking him to love her’, ‘Love her’ has been struck out with a red cross. And ‘Cover the #GreatestMEdicalScandal’ has been added underneath. The image below is the opposite view of the scene with Hugh Grant facing Julia Roberts. John Oliver’s face has been photoshopped on to Hugh’s body. At the bottom of the image is the text ‘#JohnVsJonVsME Valentine’s Edition’

X   MEme c/o @mayalongcovid

BS MEme c/o @mayalongcovid

IG MEme c/o @mayabee24

Alt text: title text “#JohnVsJonVsME. Picture of white woman with brown hair facial expression appalled text overlay “institutions pushing bio psychosocial model of ME”. Man next to that woman checking out another woman text overlay: “Jo(h)ns”. Other woman in red dress text overlay “#GreatestMEdicalScandal

X   MEme c/o @mayalongcovid

BS MEme c/o @mayalongcovid

IG MEme c/o @mayabee24

Alt text: Red background. White box with picture of strawberries in middle. Text: Are you MCAS? Because you make my heart pound and my face flush #JohnVsJonVsME #GreatestMEdicalScandal

 

X   MEme c/o @mayalongcovid

BS MEme c/o @mayalongcovid

IG MEme c/o @mayabee24

Alt text: Picture in red lighting, woman’s legs in thigh high compression tights crossed on top of a bed with blankets to one side. White text overlay: “red light & compression tights” “who says ME can’t be sexy” “#JohnVsJonVsME”

X   MEme c/o @mayalongcovid

BS MEme c/o @mayalongcovid

IG MEme c/o @mayabee24

Alt text: Four boxes of pictures heading “Valentine’s Day Gifts” top left: white woman face of disapproval. Top right: box of chocolates. Bottom left: white woman face intrigued bottom right: picture of John Oliver & Jon Stewart text “jo(h)ns covering the #GreatestMEdicalScandal”

X MEme c/o @katha1970

BS MEme c/o @katha1970

IG MEme c/o @katha1970_

ALT TEXT: MEme. A colored photo of an entrance area of a house with a purse, phone and keys setting on a sideboard as if someone is ready to go. Across the visual in bright pink letters lined with a little bit of white it reads „Got stood up this Valentine`s Day?“ and a bit further below „Welcome to the club. Science has stood ME up for decades.“ At the bottom the reference to the campaign is made by the two hashtags #JohnVsJonVsME and #GreatestMEdicalScandal.

X MEme c/o @katha1970

BS MEme c/o @katha1970

IG MEme c/o @katha1970_

ALT TEXT: MEme. A colored photo showing the very top corner of a bed with a pillow, next to it a night table with a lit small lamp and a black smartphone on the table. In bright turquoise letters it reads « M.E.: `Science said they`d call.` » and further below: « That was over 50 years ago. » At the bottom the reference to the campaign is made by the two hashtags #JohnVsJonVsME and #GreatestMEdicalScandal.

X MEme c/o @katha1970

BS MEme c/o @katha1970

IG MEme c/o @katha1970_

ALT TEXT: a red heart, broken in two halfs, on white background. Above the heart it reads in black letters: « Please don’t break my heart ! » and below the heart « M.E. already did. » To the right of the heart it reads in red letters « Valentine’s Edition ». The MEME has red bars on the top and the bottom with the two hashtags #JohnVsJonVsME (top) and #GreatestMEdicalScandal (bottom).

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a light purple square background, ‘PEACE AND LOVE’ in groovy font. The words ‘and funding for Myalgic Encephalomyelitis’ have been added, as well as candy grams with the messages ‘Cover M.E.’ and ‘Treat M.E.’ At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a purple square background, the cover of the Chippendale’s 1986 calendar, featuring three men in shirtless tuxedos. The heads of John Oliver and Jon Stewart have been photoshopped on two of them. An added banner at the top reads “Advocacy is sexy every month of the year.” The year 1986 is circled at the bottom, and a message pointing to it reads “The year Dr. Ramsay published his M.E. definition.”  The hashtags #JohnVsJonVsME #GreatestMEdicalScandal and ‘Valentine’s Edition’ have also been added.

X   MEme c/o @_diatoma

BS MEme c/o @diatoma

IG MEme c/o @_diatoma

ALT Text: On a purple square background, an image of an Olympic archer that has been photoshopped to have: the body of an illustrated Cupid with wings and the head of John Oliver. The words above read “Dear John, you always hit the bull’s eye. When will you set your sights on #GreatestMEdicalScandal?” For Valentine’s Edition, the text ‘Quickest way to our hearts!’ has been added, along with multiple floating hearts.  At the bottom, the hashtags #JohnVsJonVsME #GreatestMEdicalScandal. ‘Olympics Edition’ has been crossed out and replaced by ‘Valentine’s Edition’.

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: Sabrina Carpenter in a pink fur coat and black fishnets posing on the hood of a car from her Please Please Please music video. Large pink text at the top says “Please Please Please” and smaller black text below says “Cover the #GreatestMEdicalScandal #JohnVsJonVsME.” There are two red and pink lipstick kisses at the bottom right.

X   MEme c/o @emilyesfraser

BS MEme c/o @emilyesfraser

IG MEme c/o @emilyeff

ALT Text: Taylor Swift performing Vigilante Shit sitting on a black chair with her legs wide apart in her blue Midnights bodysuit and knee high boots. Large red text to her left says “On my Greatest MEdical Scandal shit again.” Small red text at the bottom says “#JohnVsJonVsME #GreatestMEdicalScandal.”

X   MEme c/o @mayalongcovid

BS MEme c/o @mayalongcovid

IG MEme c/o @mayabee24

Alt text: Picture of Forrest Gump on park bench holding a box of chocolates. White text: Mamma always said life is like a box of chocolates [strike through box of chocolates]… never know what (symptoms) you’re gonna get. #GreatestMEdicalScandal #JohnVsJonVsME

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme of a broken heart that is bandaged and patched.  At top is “When My Heart is Split in Half” in mauve text.  At the bottonm is “Jo(h)n’s Make M.E. Laugh” in mauve text.   On the left of the heart is a jumping figure with the head of Jon Stewart with arms holding the heart’s left side.  On the right of the heart is a standing figure with the head of John Oliver holding on the right side of the heart.  The background is an off-white color with a pink border that has a pink heart, bow & arrow, gift box, and bowl of hearts in each corner.  At the bottom is “#GreatestMEdicalScandal” and “#JohnVsJonVsME” in mauve text.

X          MEme c/o @PeteCaruso_

BSky         MEme c/o @petecaruso

IG        MEme c/o @petecaruso44

ALT Text: A meme of John Oliver and Jon Stewart around a central group of daffodils blooming yellow and orange, and mint leaves.   At the top is “Jo(h)n’s Humorous Wordplay” with black text, except for “Humorous” text in a rainbow color.   Below the center figure are the words “Is My Valentine’s Bouquet” in black text.  John Oliver is on the left side wearing a buttoned uniform and a covered hat with a pom attached.   Above John Oliver is the text box “I’m daffy-dilly covering this first” in black text.  Jon Stewart is on the right side wearing an 18th century jacket and scarf.  Above John Stewart is the text box “We’re mint to cover this together” in black text.  At the top and bottom are light pink colored hearts.  In the bottom left corner is a single daffodil flower.   In the bottom right corner are mint leaves.  At the bottom is “#JohnVsJonVsME”and “#GreatestMEdicalScandal” in black text.


X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text:A Meme of grumpy cat on a light blue background at the bottom right of the image. At the top there is white text with a black outline that says ‘I hate everything (Except when you cover the #GreatestMEdicalScandal.’ To the left of grumpy cat it says ‘To: Jo(h)n From: The ME community #JohnVSJonVsME

 

X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text: Meme of Joey from Friends on an orange background. There is text at the top of the image that is white with a thin black outline it says ‘When the Jo(h)n’s are breaking the story of the #GreatestMEdicalScandal’

In the middle of the image a large ‘Friends’ stylised font with dots between each letter says ‘How you doin?’

Bottom left is the #JohnVsJonVsME hashtag.

 

X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text: Image from the movie ‘The Bodyguard’ Whitney Houston is singing. There is white text that says ‘And I will always love you if you cover the #GreatestMEdicalScandal’

In red below it says ‘Grant our valentine’s wish?’ And below that in white ‘#JohnVsJonVsME’

X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text: Image of crumpled up brown paper, on the paper is a pendant with a heart shaped lock and key charm. On the lock it says ‘Only one can unlock the key to my heart’

To the right of this in white text with a thin black outline it says ‘So who’s it going to be? Jon or John? Who’s going to cover the #GreatestMEdicalScandal #JohnVsJonVsME’

 

X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text: a four image grid with a white border. At the top of the image black text says ‘Life when the world knows about the #GreatestMEdicalScandal’

The top left is an image of a grinning Spongebob Squarepants in a pink heart shaped bubble with red hearts surrounding him. At the bottom of this image it says #JohnVsJonVsME. The top right  image is of Spongebob who is smiling and holding a bunch of Valentine’s next to Mrs Puff. She looks surprised. Bottom left is Spongebob looking down with a bunch of valentines. Bottom right has Patrick screaming with his arms up and Spongebob looks in a loving daze.

 

X          MEme c/o @stillwemadeit

BSky         MEme c/o @

IG        MEme c/o @thatgirlwithlongcovid_

ALT Text: Meme of Cardi B and Megan Thee Stallion from the WAP video. Cardi B is wearing a pink corsetted bodysuit with a train and long gloves. Megan Thee Stallion is wearing a yellow version of the same. There is black text that says ‘ We don’t cook, we don’t clean, because we’re suffering from SEVERE ME. This Valentine’s we want the #GreatestMEdicalScandal uncovered’ at the bottom right of the image in white text it says ‘#JohnVsJonVsME’

X MEme c/o @katha1970

BS MEme c/o @katha1970

IG MEme c/o @katha1970_

 ALT TEXT: MEme. A colored photo of a big heart made of stone that has cracks and is broken in the middle. The stone heart is standing on a bit of grass in a forest. The sun is shining very bright through the broken part and around the heart. Above the broken heart in red letters lined with a little bit of white it reads „Hey Jo(h)ns, please don’t break our hearts !“ and below the heart „(break the silence about M.E. instead)”. At the bottom the reference to the campaign is made by the two hashtags #JohnVsJonVsME and #GreatestMEdicalScandal. On the right hand side a red oval with white font reads “Valentine’s Edition”.