If you have suggested add-ons to the guide below, please click here for the Reddit thread where you can leave a note.
Price Ranges:
- Parisian producer of high-end, fully custom straps in a wide range of exotic hides. Wide range of customization options. $$$$
- Australian producer of straps in a range of leather colors and styles. $$$$
- Wide selection of NATO in leather and nylon, Perlon straps as well. $
- Wide selection of leather, NATO, shell cordovan, and German (Vollmer and Staib) stainless steel mesh bracelets. $$ - $$$$
- A wide selection of NATO straps and traditional leather straps. They also offer handmade straps made in the USA. $ - $$$$
- Made to order options in canvas, leather, Alcantara, and a range of exotic hides (toad, stingray, ostrich, python). Located in Canada. $$$$
- Modest selection of nylon, NATO, silicone (with deployment clasps), and rubber straps. Some house brand, some Maratac. $
- Small standard collection of leather and nylon NATO straps. Some multi-buy packs available with modest savings. $
- Broad selection of leather and nylon NATO, leather 2 piece straps. $ - $$
- Large selection of leather/nylon/shell cordovan NATO, 2 piece straps, OEM replacements, as well as options for custom strap orders. $$ - $$$$
- Modest selection of leather, rubber, and nylon straps, including shell cordovan and NATO/Zulu options, as well as a range of custom choices. Stock appears limited at the moment. $$-$$$$
- “Great service and quality with both straps I've purchased through him.”
- Leather and rubber straps for Rolex, as well as custom end links. $$$$
- Very small collection of button-stud watchbands in a range of cowhide leathers. Cordovan available but currently sold out with unknown restock date. $$-$$$
- Stainless steel end links for Rolex models. $$$
- An American company that prides itself on its Made-in-USA products. There is a wide selection of straps from nylon bands to exotic leather bands. $ - $$$
- UK producer of small selection of leather and nubuck straps. $$$
- “Great CS, great strap, long wait, wonderful craftmanship.”
- Small but well-curated selection of leather, shell cordovan, NATO, and exotic hide straps. $$$$
- Wide range of straps including rubber, leather, and exotic hide. Some options for curved end straps and ridged designs as well. $$ - $$$$
- Iconic rubber dive watch strap. Brand was resurrected after being dormant for decades. Limited colors, very high quality, comfortable rubber straps. $$$
- Marathon was founded in 1904 as Weinsturm Watch. It was renamed Wein Brothers later, and then in 1934 it was renamed Marathon. Marathon manufacturers their own watch line on top of their lines of NATO straps and bracelets. $ - $$$$
- This brand is operated by Taikonaut Limited. On top of NATO bands, mesh bands, and bracelets, they also offer replacement straps for specific watches; such as Panerai, Seiko, and Bell & Ross. $$ - $$$$
- Wide selection of nylon NATO and small selection of leather NATO straps. Free shipping. $-$$
- Tiny selection (3 options only) of shell cordovan, suede/velour leather, and a Perlon-type textile. $$-$$$
- “Quick delivery despite it coming from Germany.”
- Comprehensive parts and availability of OEM bracelets and straps. Has stock of the original Shark Mesh bracelet that many have imitated. $$$$
- Wide selection of leather, NATO, shell cordovan, and exotic hide straps. Special attention paid to Panerai, Breitling, IWC, TAG Heuer, Bell & Ross. $$ - $$$.
- Quality shell cordovan straps. One piece, two piece, MIL, Flieger, Bund. Shell cordovan bought from Horween Leather Company in Chicago, IL. Hand made in Michigan. PayPal only. $$ - $$$
- Modest selection of leather straps with some unique finishing options. $$$$
- “Amazing quality, long (almost frustrating) wait, just beautiful straps.”
- Wide array of entry-level leather and metal straps/bracelets. $
- Modest selection of exotic hides. All custom work, no stock on hand. $$$$
- “Very happy with the quality and service here as well.”
- Huge selection of NATO, stainless steel mesh, stainless steel bracelets, leather, and canvas straps. $ - $$$
- Wide selection of leather and rubber straps, some metal bracelets. No house brand, all 3rd party branded inventory. $$-$$$.
- Very small selection of nylon NATO and 2 piece leather straps. $-$$.
- “Good options for shorter straps. Will do taper if asked, but no buckles smaller than 20mm.”
- Custom one-piece, 2-piece, button-stud, and bund straps made from Horween Chromexcel, Essex, or Shell Cordovan leather. Leather color, thread color, buckle color, and size may be customized, and monograms are available. $$-$$$
- Large selection of leather/nylon NATO, 2 piece leather straps including numerous custom options and wide range of exotic hides. $-$$$$
- “Interesting, unique, but super expensive.”
- Gained fame as a producer of stainless steel mesh bracelets that cloned the open end-link style of the Omega Shark mesh. Good reputation as an eBay seller and has lots of positive reviews on forums for his straps/bracelets. $$
- Provides OEM-like straps mainly for brands like IWC, Panerai, Breitling. Straps are pretty good quality but are not very stiff. $$-$$$
- The popular watch blog recently started selling their own collection of Horween straps and NATO straps. $$ - $$$