INFORMATION TRUST EXCHANGE

WORKING PAPERS

04-27-16

Surveillance protection:

Key benefits for publishers

THIS DOCUMENT:
https://docs.google.com/document/d/11RKPVAhSYSSsGiWZKzAbNLq_gcfCtmiPxym9qBRxyGc/edit 
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Surveillance protection does not have to be perfect to move the market. It simply has to push the balance to the point where dealing directly with high-reputation sites is a better deal for advertisers than trying to reach the same users on cheaper sites.

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