Erica Hersh
https://www.linkedin.com/in/erhersh/
erica.hersh@gmail.com
Freelance Experience
- Healthline: Write disease-and-condition-specific patient education articles published at http://www.healthline.com/; articles receive over 500,000 page views per year
- Women’s reproductive health app; weight loss and behavior change app: Write and edit articles, video scripts, and health quizzes
- Harvard T.H. Chan School of Public Health Center for Executive and Continuing Professional Education: Write inbound marketing articles published at https://ecpe.sph.harvard.edu/news.cfm
- Blue Cross Blue Shield MA Foundation: Writer and editor for http://www.bluecrossmafoundation.org
- Student Health 101: Wrote on health and wellness topics, such as sexual assault and bullying, for magazine distributed to college and high school students across the U.S. and Canada
- Lahey Hospital and Medical Center: Wrote and edited patient education materials, on topics such as ectopic pregnancy, wound dressing, and nutrition during chemotherapy
- Tufts University School of Medicine: Wrote approximately half of the twice-yearly Public Health Rounds, the Public Health Programs department newsletter, on topics such as a tuberculosis lab, the seasonal flu, and new programs at Tufts
Other Experience
08/2014 – Present
Boston Medical Center; Boston, MA - Senior Content Manager: 3/2022 - present
Content Manager: 10/2020 - 3/2022; Senior Specialist, Internal Communication: 6/2017 – 10/2020; Senior Staff Writer: 3/2016 – 6/2017; Staff Writer: 8/2014 – 3/2016
- Help drive strategic internal communications priorities, and develop and execute internal communications campaigns
- Collaborate with departments on patient-facing information, including implementing and overseeing an email program that reaches over 240k patients, department-specific patient education, and other patient messages, e.g., text messages and Epic
- Work with departments on strategy for and creation of content across BMC digital platforms
- Strategist and lead writer for COVID-related communications for both employees and patients
- Project manager during a full intranet redesign and rewrite process. Worked with over 100 hospital departments and programs to collect and edit content for pages; managed timeline and communications with vendor for project
2/2013 – 6/2014
GNS Healthcare; Cambridge, MA - Marketing Associate 6/2013- 6/2014; Marketing Intern 2/2013 - 6/2013
- Lead writer on rewrite of the company website with 3,500 page views per month
- Wrote and updated website, press releases, and other marketing materials
- Wrote blogs to position executives as thought leaders within the health analytics space
- Developed and coordinated presentations for industry conferences and investor meetings
1/2014 – 5/2014
The Stoeckle Center for Primary Care Innovation at Massachusetts General Hospital; Boston, MA - Health Communications Consultant
- Conceived and implemented a qualitative research project, including conducting interviews with eight physicians and patients, to create better primary care patient education materials for depression self-management, to be used by Partners Health System primary care physicians
- Awarded the Norman S. Stearns Applied Learning Experience Award in Health Communication
12/2010 – 07/2012
Bloomberg BNA; Arlington, VA - Assistant Editor, The Daily Monitor publications
- Edited twelve daily publications on various topics, including the environment, privacy law, and homeland security
Education2012-2014Tufts University School of Medicine; Boston, MA - MS, Health Communication2006-2010Vassar College, Poughkeepsie, NY - Bachelor of Arts, English and Philosophy of BiologySkills- Content management systems, including Wordpress and Drupal
- Marketing tools such as Constant Contact and Google Analytics
- Social media platforms, including Facebook, Twitter, and LinkedIn
- Search engine optimization
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