AMP Ads - Vendor Integration Status

A number of ad tech vendors are actively integrating with AMP and there is more than one way to integrate with AMP.

Depending on the ad tech functionality a vendor provides,  they  will need to do one of the below:

  1. Provide dedicated functionality in AMP: This can be done by either creating a dedicated `amp-component` or contributing code in the GitHUb for supporting the `amp-ad` component.
  2. Provide integration guidelines for publishers without dedicated functionality in AMP
  3. A large majority of the vendors don’t even need to directly integrate in AMP and most common use cases are expected to work out of the box.

 

Below is the current status of based on each of these vendor types. Please also be sure to search the GitHub project for the vendor name to see if an implementation exists or a GitHub issue has been created for the vendor implementation  :

Vendors that have dedicated AMP functionality

Vendor Name

Vendor Type

Documentation

A9

Ad Server

Implementation

Ad Reactor

Ad Server

Implementation

Adsense

Ad Server

Implementation

DoubleClick

Ad Server

Implementation.

Use Case Driven Examples.

Ad Tech

Ad Server

Implementation

Smart Ad Server

Ad Server

Implementation

YieldMo

Ad Server

Implementation

Dot&Ads

Ad Server

Implementation

Taboola

Sponsored Content

Implementation

Plista

Sponsored Content

Implementation

RevContent

Sponsored Content

Implementation

Brightcove

Video Player

Implementation

Dailymotion

Video Player

Implementation

Vimeo

Video Player

Implementation

Vine

Video Player

Implementation

Youtube

Video Player

Implementation

Vendors with recommended AMP integration guidelines

Vendor Name

Vendor Type

Documentation

MOAT

Viewability

None needed

Active View

Viewability

None needed

Outbrain

Sponsored Content

Guidelines

All DMPs

Implementation

Vendor tech that will work with no publisher integration required  

Vendor Type

Documentation

Video Networks

No changes required for most standard ads, as long as ads are served over HTTPS

Supply Side Platforms & Ad Exchanges

No changes required for most standard ads when served via an ad server that supports AMP, as long as ads are served over HTTPS

Creative agencies

No changes required for most standard ads,  as long as ads are served over HTTPS

If you don't find your ad tech provider listed below, we encourage you to invite the vendor directly to create support in AMP where it makes sense.

 If you are an ad tech vendor and would like to provide AMP support, please start by reading the ads integration guide.