OUR PURPOSE: Introduce customers to Moozy through sampling, sales, and friendly, professional interactions. Depending on the event, your role may involve sampling, selling, or both. Follow your Event Brief.

KNOW OUR BRAND: Moozy

Moozy is real, farm-fresh A2A2 milk packaged in convenient aluminum cans. Available in a variety of flavors, Moozy offers a modern, fun way to enjoy milk. Our milk travels just one mile from cow to can at our dairy farm in Ellington, Connecticut.

WHO IS OAKRIDGE DAIRY?

Oakridge Dairy is the family dairy farm behind Moozy, located in Ellington, Connecticut, with roots dating back to 1890. We grow the feed, milk the cows, and produce Moozy right at our farm.

EXPLAINING A2A2 MILK

A2A2 milk comes from cows that naturally produce the A2 type of beta-casein protein rather than A1. It still contains lactose and is unsafe for people with milk allergies. Never promise digestive, medical, recovery, or performance benefits. Only share approved nutritional facts.

THE MOOZY STANDARD

Be prepared. Be professional. Be knowledgeable. Be approachable.

We represent our farm, our products, and the people behind them.

Farm-fresh. Street-ready.

STARTING A CONVERSATION

Keep conversations natural. Smile, make eye contact, and invite people passing the booth to try a sample without pressuring them.

Opening: "Hi! Want to try some Moozy? Chocolate or coffee?"

Explaining Moozy: "It's real A2A2 milk, and we have several flavors you can try!"

When someone asks about the farm: "Moozy comes from Oakridge Dairy, our family dairy farm right here in Ellington."

When someone asks about A2A2: "It's milk from cows that naturally produce the A2 type of beta-casein protein. It still contains lactose, just like regular milk."

HOW WE SAMPLE: HOST, DON'T PITCH

Moozy is about indulgence, incredible flavor and being a fun brand. Let the product do the selling. Your job is to make trying it easy and fun, never to push.

Invite, don't intercept. Smile and offer a taste to anyone who slows down or looks over. Don't chase people.

Taste first, talk second. Keep it short until they've had a sip.

Ask, then listen. "What'd you think?" Let them do the talking.

Talk like a fan. Share your favorite flavor and why. That beats any fact.

Follow their lead. Curious? Share more. Moving on? That's fine; they tried it.

Easy openers (use your own words): "Want to try something good?" / "Chocolate or coffee?" / "Ever had milk from a can?"

If they loved it: tell them once where to get one, then let them decide.

IF THEY WANT TO KNOW MORE (answer, don't recite)

The farm: Oakridge Dairy, a family dairy farm in Ellington since 1890.

Farm to can: We grow the feed, milk the cows and make Moozy right on the farm, one mile from cow to can.

A2A2: Our cows naturally produce the A2 type of beta-casein protein. It still has lactose, just like regular milk.

Always: Ask "Any milk allergies?" before every sample, and get a parent's OK before sampling kids. Never say lactose-free, high protein, organic, easier to digest, or any health claim. If you don't know an answer, say so and check.

PRODUCT STORAGE & SAFETY

Moozy requires refrigeration and is not shelf-stable. Keep cans chilled in approved coolers or refrigeration equipment, and monitor ice and cooling conditions.

Never serve warm, expired, or damaged products. Set questionable products aside and report them.

For a suspected allergic reaction, stop serving the customer, alert the event lead, and seek emergency assistance if symptoms are serious.

Follow all approved food-safety, sanitation, temperature-control, and sampling procedures.

WHEN THEY WANT ONE

When sales are available and someone wants one, share the flavors and approved event prices.

"We've got cold ones right here if you want one."

For later purchases, share retailer information or the provided QR code. Follow event-specific pricing.

PROFESSIONAL APPEARANCE

Wear the approved branded apparel appropriate for your assigned event or demonstration. Arrive clean, neat, and professionally dressed.

Follow all applicable event and food-handling requirements. Keep your sampling station clean, organized, and well stocked. Remain attentive, approachable, and professional throughout the demonstration.

Avoid personal phone use, eating, or other distractions while operating the sampling station.

RUNNING A GREAT EVENT

BEFORE: Review your Event Brief, arrive prepared, and set up the booth, signage, inventory, and sampling supplies. Confirm refrigeration and, when applicable, approved prices, Square, and cash supplies.

DURING: Greet customers, sample, and sell when authorized. Tell customers samples contain milk and ask about milk allergies before serving. Obtain parent/guardian permission for children. Follow approved sampling procedures, maintain cleanliness, and monitor ice, inventory, and supplies.

PAYMENTS & INVENTORY: Use approved prices and payment procedures. Accept Square and cash only when authorized, give correct change, and secure the cash box. Follow cash-box custody instructions. The designated shift lead coordinates inventory and sales reconciliation.

SHIFT HANDOFFS: Update incoming staff on inventory, cash, supplies, and problems. Arrange coverage before breaks or leaving. Never leave the booth unattended.

AFTER: Complete your shift handoff. If assigned to final breakdown, clean and pack the booth, secure remaining product, and follow equipment and inventory return instructions.

EVENT REPORTING

At the end of your shift, text Brendan with sampling activity, customer feedback, popular flavors, and any problems. The shift lead also reports sales, inventory, and discrepancies.

Contact the event lead about routine issues, or Brendan if no lead is assigned. Escalate urgent safety concerns immediately.