Luminary LIVE NYC - In-Person Office Hours
Facilitator Sessions by Michelle Lam, Founder & CEO, Bklynite Media
Public Relations Power Play: Transform Your Business with Strategic Communication
PR Fundamentals: Enhancing Your Brand and Business for Your Target Audience is a comprehensive session tailored to help businesses effectively connect with their niche market. This session delves into the core principles of public relations, providing actionable strategies and real-world examples to elevate your brand.
This session provides the tools, insights, and practical examples you need to craft a PR strategy that drives meaningful results, enhances your brand’s visibility, and ultimately grows your business.
Session Topics include:
Session 1. Crafting Compelling Messages:
Session Time: 9:30AM-9:55AM
- Example: Learn how to create a press release that resonates with your target demographic, similar to how a local bakery might announce a new product line designed specifically for health-conscious consumers.
Session 2. Building Strong Media Relationships:
Session Time: 10AM-10:25AM
- Example: Discover techniques for fostering relationships with journalists and influencers, like how a boutique fashion brand might secure features in industry-leading publications.
Session 3. Developing a Strategic PR Plan:
Session Time: 10:30AM-10:55AM
- Example: Understand how to build a PR roadmap, such as how a tech startup might plan a product launch, coordinating efforts across social media, press coverage, and community events to maximize impact.
Session 4. Managing Your Brand’s Reputation:
Session Time: 11AM-11:25AM
- Example: Explore crisis management strategies, using scenarios like a small business navigating negative online reviews to maintain a positive public image.
Office Hours sign ups are available! Use the links below to sign up TODAY!