Mass email Options

Sending mass emails to groups of recipients on or off campus? We’ve compiled the best ways to get your message out without filling up your own inbox with Out of Office notifications or having your message marked as Spam.

MCommunity Group

MCommunity is the enterprise directory which includes groups. MCommunity groups are synced to M+Google and are used primarily for sending email. Depending on the delivery restrictions for the group, sending mass emails through MCommunity groups may be the best mass email option. Benefits include:

Google Shared Account

A Shared Account is a full service M+Google account not tied to a uniqname which enables a school, college, department, or group to own their account. These accounts are created with a U-M weblogin and UMICH password provided by the M+Google team.

Benefits include:

When using a Shared Account, we’ve found some best practices you may want to consider:

For more information on Shared Accounts, visit Shared Accounts. To request a Shared Account, visit Creating Shared Accounts, Resources & Event Calendars.

If your needs exceed the sending limits and bandwidth limits, consider using another alternative listed below.

Authenticated email (smtp.itd.umich.edu)

Signing up for U-M’s authenticated email service allows you to use a client (such as Outlook, Apple Mail, or Thunderbird) to send email. This service is only for outgoing email, however; you will not be able to receive email via the service.  Both individual accounts and Shared accounts work with Authenticated SMTP service. For more information, see E-Mail Settings for Authenticated SMTP.

Benefits include:

For more information and configuration steps:

Targeted Email Request

Targeted Email Requests are bulk email messages you create that are sent by the ITS Targeted Email team. This service is available to U-M faculty and staff who want to send messages to specific groups of students, faculty, or staff members for official University business but may not have the list of individual accounts to which message are to be sent.

The Target Email team can help compile the list of recipients based on your criteria, such as sending a message to all full-time students in a specific school or college. The Targeted Email team will also help get approval for your message to be sent from the appropriate data stewards on campus. Once approved, messages are sent by the Targeted Email team to the defined group with content provided by you and responses routed to your personal or Shared Account.

There are policies of use and guidelines for targeted email messages, which the Targeted email Team can assist with. Use the Targeted Data Request process to have the email sent for you. For more information, see Targeted Data Request.

Outside email Services

List of things to look for in an external service:

Examples of these kinds of services are MailChimp, and Constant Contact 

Keep in mind!

Google has sending limits that can cause your account to get locked temporarily. For this reason, we also recommend that you NOT use the Groups function in Google Contacts for mass mailing as doing so will result in individual messages counting against the sender’s daily allotment. Even if a departmental account is used, the message would not get to all recipients in a timely manner. When recipients of mass mailings mark the message as Spam after they get it, the sending account will be considered by Google to be a spammer, and it is possible that *all* emails sent from that account will be delivered to the recipient's Spam folder instead of their Inbox. For more information, see Don’t Get Spammed.


[1] Trusted mail servers are sending machines that are properly configured and comply with internet and email “best practices”. They are not on any of the blocklists U-M subscribes to for the 'Do Not Spam List' services.