A/B Testing Calendar Template
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By
@petertanham of
SparkPage.com
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DetailsVariantsResults
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MonthTest TitleHypothesisOriginaVariant AVariant CVariant DMetricUpliftTest LinkOriginalWinner
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OctoberTagline FormatA small, left aligned tagline wasn't eye grabbing enough. Big an centered would do better.Left aligned, small fontLeft aligned, large fontCentre aligned, small fontCentre aligned, large fontSignups65.00%Optimizely LinkScreenshotScreenshot
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November
Main ImageImages showing small teams will work better than the current "Enterprise" image, as it's closer to our target marketSignupsOptimizely LinkScreenshotIn Progress
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December
Highlight TrialTest whether including "14 Day Free Trial" beside the main signup box will increase or decrease signupsSignupsSignupsNot Started
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JanuaryNot Started
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