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Tiffany & Co.
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1
Tiffany
&
Co.
Bara
Vichael
Consulting
1
2
Table
of
Contents
●
Vision,
Mission
and
Values
(3)
●
Founders
and
History
of
Tiffany
and
Co.(4-5)
●
Objectives
(6)
●
Our
Recommendation(7)
●
Why
Expansion?(8)
●
Why
Russia?(9-14)
●
Why
India?(15-18)
●
Why
China?(19-22)
●
Cultural
Issues(23-25)
●
Economic
Factors(26)
●
Marketing(27)
●
Marketing
in
India(28-30)
●
Marketing
in
Russia(31)
●
Marketing
in
China(32)
●
4
P’s(33)
●
Porter's
Five
Forces
Analysis(34-35)
●
Positioning
Map(36)
●
Competitive
Profile
Matrix(37)
●
SWOT
Analysis(38)
●
SWOT
Matrix(39)
●
VRIO(40)
●
Core
Competencies(42)
●
Competitive
Advantage(43)
●
Customer
Service
Enhancements(44)
●
Structure(45)
●
Financials(46)
●
Plan
B
&
C(47-48)
2
Tiffany
&
Co.
Bara
Vichael
Consulting
1
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