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SSPHighway Demand Integration
SSPHighway by SmaRTB is a transparent mobile RTB ad exchange that consolidates inventory supply, which enables DSPs to access multiple exchanges through a single integration while speeding time to market and providing operational costs savings.

A quick overview:
- OpenRTB 2.2 and 2.3 supported
- We offer the ability to do load balancing for you, and provide individual DSP node stats
- Self serve interface allowing you to select your inventory targeting, run spend and stat reports
- Integrated DMP with available Inventory report access is provided with average clear prices
- We fill data points such as OS, carrier from exchanges that do not supply it.
- Offer bandwidth cost savings via intelligent throttling of auctioned inventory
- All exchange protocol and markup differences are standardized for you

Currently available exchanges to select from (one or all):
- Mopub
- Mobfox
- Appnexus
- Axonix
- AdzMedia
- SmartyAds
- AdMedia
- XapAds
- Avocarrot
- Adventurefeeds
- VSERV
- Fyber
- MarsmediaGroup

Integrations in process
- Rubicon
- AerServ

Additional supply sources available by request.


This questionnaire allows us to best assess demand from customers and what features they value most.
After you complete this form, a rep will contact you to arrange a demo of the management platform as well as a technical consultation if desired before integration begins.

What is your company name?
Your answer
Are you using a public DSP framework or an in-house build?
Your answer
If you are an existing network, what exchanges are you currently connected to?
List existing integrations you have completed, such as Mopub or OpenX.
Your answer
If existing, how many QPS can you currently handle?
QPS = Queries Per Second.
Your answer
What is your current monthly spend?
Your answer
Can you commit to a $10,000 per month minimum spend?
Required
What is your demand split between desktop/mobile?
Your answer
Please list the ad units you support
Such as Banner, Richmedia, Video, Native
Your answer
What inventory is most important to you?
Specific GEOs or ad units
Your answer
How do you prevent malicious or low quality ads?
For example GeoEdge, TheMediaTrust, DoubleVerify
Your answer
How soon are you looking to integrate and begin purchasing rtb inventory?
Your answer
Any exchanges we do not currently offer that you would like access to?
If theres another exchange you would like to see made available via SSPHwy, please let us know
Your answer
What datacenter and region are your servers in?
For example, Equinix East
Your answer
If convenient for you, can you check your server latency to lb1.east1.ssphwy.com?
Ping test, for example 30ms
Your answer
Are you using Amazon AWS?
Do you currently support OpenRTB 2.2 or 2.3?
SSPHwy supports both for partners, though 2.3 is preferred
If your previous answer was no, how much time until your bidder will support 2.2+?
Your answer
Do you have any specific requirements or feature requests?
include any information such as ad formats, mobile targeting, openRTB spec, etc
Your answer
How should we contact you?
Please include preferred contact. E-mail, phone, or Skype.
Your answer
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