Creative brief
Name
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Your email
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Are you a perfectionist?
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What does your company do? What services do you provide?
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Who are your clients?
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How do your clients learn about your company?
Your answer
What client needs can you satisfy better than the competitors?
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What will your client get before they start paying?
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What do you want us to create for you?
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Who is your competition?
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What will annoy your competitors the most?
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Why do clients choose to work with you?
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What are the rational advantages of working with you?
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What emotions should work with you evoke?
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What do you want people to say about you?
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What business objectives should the new product help you achieve?
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