ABCDEFGHIJKLMNOPQRSTUVWXYZAAABAC
1
Strategic initiativeOS 1: increase NPS to 75OS 2: Increase AOV to $120OS 3: Increase LTV to $3400OS 4: Increase conversion rate to 1.4%OS 5: Increase retention rate to 65%OS 6: Increase traffic to 500k/ monthTotal impact scoreBudgetExecution timeDesign CopyFront-end developmentBack-end development3rd party developmentDev timeEasePriorityResponsibleHelpLaunch date
2
Personalized thank-you letter after the first order3030219211200211.06.0
3
PPC Hacking0000033310100400.9-0.9
4
Build / hire a growth team32233316444410302.39.7
5
Conversion rate optimization audit11233010230400442.15.9
6
Activate a new payment gateway1002205130403442.61.4
7
Install a product recommendation engine 12323011330404442.75.3
8
Install a marketing automation solution21233011330402442.45.6
9
Start running A/B testing13243013430401442.36.7
10
11
How to use this tool: (after you copy it in your drive)
12
Step 1: Make sure you set your strategic objectives properly
13
Step 2: Brainstorm and insert the strategic initiatives on the first column
14
Step 3: Insert the impact of each strategic initiative on all the objectives using a scale from 1 to 5
15
Step 4: Insert the budget score and each of the factors that will generate the ease score
16
Step 5: Follow the priorities and enjoy the ride!
17
Step 6: If having a growth team beside you looks like a good idea, then that means this is the right time to have a chat > We promise to under-promise to over-deliver! :)
18
Omniconvert is a company that empowers eCommerce marketers to grow their business through their services and their integrated personalization platformGet in touch with us >
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100