The State of Enterprise SEO 2017 Raw Data
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1. Are you involved in your company’s SEO strategy?2. Do you work for an agency, or as an in-house SEO?3. How many people are in your company? (total)4. How many people are on your organization’s SEO team?5. How much budget is allocated to SEO activity for 2017? (per month)If you work for an agency: what is the size of your average monthly retainer?6. Rank the priority of resources for each activity based on importance.1 - most important, 4 - least important1. How would you describe your organization's experience in SEO?2. How would you rate the success of your current SEO strategy?3. What are the top two factors you review when monitoring your rankings?4. What are the top two technical SEO issues you monitor?1. What are the top two factors you use to analyze keywords for your content strategy?2. At the page level, how do you determine what content to create or optimize? (Pick your top two factors.)3. In order to prepare for Google's mobile-first search index, what solutions are you planning to implement or have you already implemented to serve a mobile optimized user experience?(Pick your top solution.)1. Compared to 2016, how much budget are you planning to spend on link building?2. If you outsource your link building, what do you enjoy least about working with your agency?(Pick up to two reasons.)3. Of the link building tactics you've tried in the past 12 months, which are most effective? (Please limit your answer to no more than three tactics.)
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YesNoAgencyIn-house SEO1-100101-250251-500501-10001000+
0 - we outsource to an agency or we are an agency
15-Feb10-Jun20-Nov21+
Less than $1000
$1000-$2500
$2501-$5000
$5000-$10000
$10001-$20000
$20000+SEO - 1SEO - 2SEO - 3SEO - 4
Link Building - 1
Link Building - 2
Link Building - 3
Link Building - 4
Content Development - 1
Content Development - 2
Content Development - 3
Content Development - 4
Analysis - 1Analysis - 2Analysis - 3Analysis - 4New to SEO
Pioneer - Believe in the value in SEO, young SEO team and strategy
Visionary - Realize the value of SEO, core SEO team
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.
Positive - we're doing well enough. We're building still, but realizing success.
Eh, okay enough - we're seeing results. We're still optimizing resources and time investment.
Frustrating but hey - we're learning, so not giving up just yet.
Total disaster - never doing this $%^@ again!
Geo / Local keywords
MobileAnswer Box
National level keywords
Images / Videos
PPC OverlapPLA
Other (please specify)
Duplicate content
Broken links
Missing content
Status or response codes
Schema implementation
Page speed
Depth of important pages
Meta tagsMeta robots
Canonicalization
Information architecture
IndexationXML site map
Other (please specify)
Search Intent
Search Volume
CPC
Branded Terms
Business Verticals
Mobile vs. Desktop
Keyword Difficulty
Competitive Analysis
Other (please specify)
Keyword research
Competitors have a highly ranked page for it
New product or service (or new offering added)
Topic importance in industry
Seasonality
Social Listening
Other (please specify)
Content truncation
Mobile responsive site (all content both on desktop & mobile)
Multiple Site: Separate mobile site (M-dot) and separate desktop site
Other (please specify)
MoreLess
About the same
Not delivering enough links
Poor quality links
Links not delivering expected ROI
Too expensive
Poor communication
Again, we don't use an agency.
Other (please specify)
PRGuest Posts
3
NoIn-house SEO1-10020-Nov$10001-$200002314Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.PPC OverlapPLA
Duplicate content
Broken linksSearch IntentSearch Volume
New product or service (or new offering added)
Topic importance in industryContent truncationMore
Links not delivering expected ROI
Too expensive
4
NoAgency1-1000 - we outsource to an agency or we are an agencyLess than $10001423New to SEOSuccessful - we're absolutely crushing it. We're scalable and repeatable.
Geo / Local keywords
Mobile
Duplicate content
Broken linksSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)
About the same
Not delivering enough linksPR
5
NoAgency251-5001$2501-$50003214Visionary - Realize the value of SEO, core SEO teamSuccessful - we're absolutely crushing it. We're scalable and repeatable.MobileImages / VideosSchema implementationMeta tagsBusiness VerticalsCompetitive AnalysisNew product or service (or new offering added)Social ListeningMobile responsive site (all content both on desktop & mobile)LessNot delivering enough linksToo expensive
6
YesAgency1-1005-FebLess than $10001234Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Geo / Local keywordsAnswer BoxBroken linksMissing contentSearch VolumeCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
7
YesIn-house SEO1-1005-FebLess than $10001234New to SEOPositive - we're doing well enough. We're building still, but realizing success.Answer BoxNational level keywordsSchema implementationInformation architectureSearch IntentBusiness VerticalsKeyword researchMobile responsive site (all content both on desktop & mobile)About the samePoor quality linksToo expensivePR
8
YesIn-house SEO101-2505-Feb$2501-$50003124Leaders - SEO critical across the business, experienced SEO team engaged broadlyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Answer BoxNational level keywordsCanonicalizationIndexationSearch IntentCompetitive AnalysisKeyword researchSeasonalityMobile responsive site (all content both on desktop & mobile)More
Not delivering enough links
Poor quality linksPRGuest Posts
9
YesIn-house SEO251-5005-Feb$2501-$50003124Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Answer BoxNational level keywordsBroken linksPage speedSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)More
Again, we don't use an agency.
Don't use an agency
PRGuest Posts
10
YesIn-house SEO1-1005-Feb$1000-$25002134Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Answer BoxNational level keywordsMissing contentMeta tagsSearch IntentSearch VolumeKeyword researchSeasonalityMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
11
YesAgency1-10020-Nov$5000-$100002341Pioneer - Believe in the value in SEO, young SEO team and strategySuccessful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsDuplicate contentMeta tagsBranded TermsCompetitive AnalysisKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)MorePoor quality linksGuest Posts
12
YesIn-house SEO501-10005-Feb$20000+2413Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Answer BoxPPC OverlapMissing contentPage speedSearch IntentBusiness VerticalsKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)MoreToo expensivePR
13
YesAgency1-10010-Jun$2501-$50002134
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileNational level keywordsPage speedIndexationSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)About the samePoor quality linksToo expensiveGuest Posts
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YesIn-house SEO1000+5-FebLess than $10002431Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.MobileNational level keywordsMissing contentCanonicalizationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
15
YesIn-house SEO501-10005-Feb$2501-$50001432Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsBroken linksDepth of important pages
16
YesIn-house SEO1000+1$1000-$25003124Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsMeta robotsCanonicalizationSearch IntentBusiness Verticals
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)MoreToo expensivePRGuest Posts
17
YesAgency1-1000 - we outsource to an agency or we are an agency$1000-$25001243Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.National level keywordsPPC OverlapStatus or response codesMeta tagsSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreLinks not delivering expected ROIPoor communicationPR
18
YesIn-house SEO1-10010-Jun$2501-$50002143Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.MobileNational level keywordsDuplicate contentMissing contentSearch VolumeCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
19
NoAgency101-25021+$20000+1342Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.MobileAnswer BoxPage speedIndexationSearch VolumeMobile vs. DesktopKeyword researchSeasonalityContent truncationAbout the samePoor quality linksPR
20
YesAgency1000+21+$20000+2413
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileNational level keywordsStatus or response codesMeta tagsSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.
21
YesIn-house SEO1000+1Less than $10001432Visionary - Realize the value of SEO, core SEO teamSuccessful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsMeta tagsMeta robots
22
YesIn-house SEO101-2501$2501-$50001423
23
YesIn-house SEO1000+5-Feb$5000-$100002431Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.
Geo / Local keywords
MobileDuplicate contentPage speedSearch IntentSearch VolumeKeyword researchSeasonalityMobile responsive site (all content both on desktop & mobile)LessPoor quality linksGuest Posts
24
NoAgency1000+5-FebLess than $10003412Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.MobilePPC OverlapDuplicate contentPage speedSearch VolumeCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
25
YesIn-house SEO1000+5-Feb$5000-$100003142Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsBroken linksPage speedSearch IntentSearch VolumeKeyword researchMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.PR
26
YesAgency501-100020-Nov$20000+2413
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileAnswer BoxSchema implementationXML site map
27
NoIn-house SEO101-25010-Jun$20000+1234New to SEOFrustrating but hey - we're learning, so not giving up just yet.Answer BoxPPC OverlapMissing contentDepth of important pages
Mobile vs. Desktop
Keyword Difficulty
New product or service (or new offering added)
Topic importance in industryMobile responsive site (all content both on desktop & mobile)LessToo expensive
28
YesIn-house SEO501-10005-FebLess than $10001432Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsPage speedMeta tagsSearch VolumeCompetitive AnalysisKeyword researchGeo-LocationMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
29
YesIn-house SEO501-100010-Jun$5000-$100002314Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsMeta tagsCanonicalizationSearch VolumeCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the samePoor quality linksPR
30
YesAgency1-1005-Feb$1000-$25001423Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsDuplicate contentSchema implementationSearch IntentCompetitive Analysis
Topic importance in industry
SeasonalityMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
31
YesAgency501-100021+$20000+4132Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsAnswer BoxDepth of important pagesInformation architectureSearch IntentCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)About the samePoor communicationTransparencyPRGuest Posts
32
NoIn-house SEO1000+20-Nov$20000+1432
33
YesAgency1000+0 - we outsource to an agency or we are an agencyLess than $10001432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.
Geo / Local keywords
Mobile
Information architecture
IndexationSearch VolumeBusiness VerticalsKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
34
YesAgency1-1001$5000-$100001324Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobileMeta tagsIndexationSearch IntentCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.
35
YesIn-house SEO251-5001$1000-$25001423Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.MobileNational level keywordsBroken linksPage speedSearch VolumeKeyword DifficultyKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameLinks not delivering expected ROI
36
YesAgency251-50020-Nov$2501-$50001324
37
YesIn-house SEO251-5005-Feb$1000-$25004312Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsDepth of important pagesIndexationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MorePoor quality linksAgain, we don't use an agency.PRGuest Posts
38
YesIn-house SEO101-2505-Feb$5000-$100003214Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.
National level keywords
Images / VideosPage speedXML site mapBranded TermsMobile vs. DesktopKeyword researchSeasonality
Design for mobile first. Period.
More
Poor quality links
Links not delivering expected ROIPRGuest Posts
39
YesIn-house SEO1000+10-Jun$10001-$200003421Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.MobileNational level keywordsDuplicate contentDepth of important pagesSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)More
Poor quality links
Links not delivering expected ROIPR
40
YesAgency251-5005-Feb$10001-$200001423Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsBroken linksIndexationSearch IntentBusiness Verticals
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
41
YesAgency1-1005-Feb$2501-$50001324Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.
Geo / Local keywords
MobileStatus or response codesPage speedSearch IntentKeyword DifficultyKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.Guest Posts
42
YesIn-house SEO1-1005-FebLess than $10002413Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.MobileNational level keywordsDepth of important pagesInformation architectureSearch VolumeBusiness VerticalsKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.Guest Posts
43
YesAgency1-1005-Feb$2501-$50002134
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsBroken linksIndexationSearch VolumeCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.Guest Posts
44
YesIn-house SEO251-5005-Feb$5000-$100003124Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Answer BoxNational level keywordsPage speedIndexationBusiness VerticalsKeyword DifficultyTopic importance in industrySocial ListeningContent truncationMoreNot delivering enough linksLinks not delivering expected ROIGuest Posts
45
YesIn-house SEO501-10005-Feb$1000-$25004132Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsStatus or response codesPage speed
46
YesIn-house SEO1000+10-Jun$20000+4213Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.MobilePPC OverlapCanonicalizationIndexationSearch IntentCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)MoreNot delivering enough links
47
YesAgency1-1000 - we outsource to an agency or we are an agencyLess than $10001234
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileImages / Videos
Duplicate content
Broken linksSearch IntentCPCKeyword researchTopic importance in industryContent truncationMoreNot delivering enough linksPoor communication
48
YesIn-house SEO1000+21+$20000+1432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsDuplicate contentCanonicalizationSearch IntentSearch VolumeKeyword researchTopic importance in industryMultiple Site: Separate mobile site (M-dot) and separate desktop siteLessAgain, we don't use an agency.PR
49
YesIn-house SEO1000+21+$20000+2314Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsAnswer BoxBroken linksPage speedSearch IntentSearch VolumeKeyword researchTopic importance in industryAMPMore
Not delivering enough links
Poor quality links
50
NoAgency1-1001Less than $10004321New to SEOEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Geo / Local keywordsPPC OverlapDuplicate contentMissing contentSearch IntentSearch VolumeKeyword researchContent truncation
51
YesAgency101-25021+$2501-$50001423
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileNational level keywordsMeta tagsIndexationSearch VolumeCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)Less
Again, we don't use an agency.
とPR
52
YesIn-house SEO1000+5-Feb$20000+1432Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsStatus or response codesInformation architectureSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.
53
YesIn-house SEO1000+5-Feb$20000+1423
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsAnswer BoxPage speedInformation architectureSearch IntentSearch VolumeKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)
54
YesIn-house SEO1-1001$5000-$100003421Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.National level keywordsPPC Overlap
Duplicate content
Broken linksSearch IntentCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the same
Poor communication
Again, we don't use an agency.
55
YesAgency1000+10-Jun$20000+1432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.
Geo / Local keywords
MobileIndexationXML site mapSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)More
Not delivering enough links
Poor quality linksPRGuest Posts
56
NoIn-house SEO251-50021+$20000+1423
57
YesIn-house SEO1000+21+$20000+1432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.National level keywordsPPC OverlapSchema implementationIndexationSearch IntentSearch VolumeKeyword researchSeasonalityMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.
58
YesIn-house SEO1000+20-Nov$20000+1432Pioneer - Believe in the value in SEO, young SEO team and strategyFrustrating but hey - we're learning, so not giving up just yet.
Geo / Local keywords
MobilePage speedIndexationSearch IntentCompetitive AnalysisCompetitors have a highly ranked page for itTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
59
YesAgency1-1005-Feb$1000-$25001234
60
YesIn-house SEO101-2501$2501-$50001432Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.National level keywordsRankings is not a key metric.
Information architecture
IndexationSearch IntentSearch VolumeKeyword researchMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
61
NoIn-house SEO1000+5-Feb$5000-$100003412Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobilePage speedMeta robotsSearch IntentMobile vs. DesktopTopic importance in industrySocial ListeningMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.PR
62
YesAgency1000+21+$20000+1432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.National level keywordsDiffers by clientPage speedIndexationSearch IntentExperienceAudience
Already implementd
MoreWe are the agency
63
YesIn-house SEO1000+5-Feb$10001-$200001423Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.MobileNational level keywords
Information architecture
IndexationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreLinks not delivering expected ROIPR
64
YesIn-house SEO101-2501$5000-$100003421
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.Answer BoxPPC OverlapSchema implementationInformation architecture
65
YesIn-house SEO101-2505-FebLess than $10001324Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.National level keywords
Article Content Placement vs Competitors
Duplicate contentMeta tagsSearch VolumeKeyword DifficultyKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.
66
YesAgency1000+21+$20000+1432
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsDuplicate contentAllSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
67
YesIn-house SEO1-1005-FebLess than $10001234Visionary - Realize the value of SEO, core SEO teamFrustrating but hey - we're learning, so not giving up just yet.Answer BoxNational level keywordsBroken linksPage speedSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)
About the same
Not delivering enough links
Poor quality linksGuest Posts
68
YesAgency1-1005-Feb$5000-$100001423Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.National level keywordsLong tail, location-specific keywordsSchema implementationDepth of important pagesSearch IntentCompetitive AnalysisCompetitors have a highly ranked page for itTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the same
Poor quality links
Links not delivering expected ROIPR
69
YesIn-house SEO1-1005-Feb$2501-$50004231Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsBroken linksPage speedSearch VolumeCompetitive Analysis
New product or service (or new offering added)
Topic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
70
YesIn-house SEO1-1005-Feb$10001-$200002431Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Geo / Local keywordsNational level keywordsDuplicate contentIndexation
71
YesAgency1000+10-Jun$20000+4123Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobileStatus or response codesPage speedSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreNot delivering enough links
72
YesIn-house SEO1000+1$5000-$100002431Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsNational level keywordsStatus or response codesPage speedSearch VolumeKeyword DifficultyCompetitors have a highly ranked page for itTopic importance in industryAMPMore
Poor quality links
Links not delivering expected ROI
73
YesAgency1000+21+$20000+1432Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobilePage speedIndexationSearch IntentSearch VolumeKeyword researchTopic importance in industryServer OptimizationAbout the same
none of the above
PR
74
YesAgency1-1005-Feb$5000-$100001234
75
YesIn-house SEO1-1005-Feb$5000-$100002413
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileGSC dataPage speedIndexationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)LessAgain, we don't use an agency.PRGuest Posts
76
YesAgency1-1005-Feb$20000+1234Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.MobileAnswer BoxPage speedDepth of important pages
Search Volume
CPC
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)More
Not delivering enough links
Poor quality linksPR
77
YesIn-house SEO251-5005-Feb$5000-$100001423Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.MobileTraffic & LeadsPage speedMobile UXSearch IntentSearch VolumeKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)MoreFortunately, I like the agencies we currently use, but is anybody ever delivering "enough" of anything?Guest Posts
78
YesAgency1-10020-Nov$5000-$100001432Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Answer BoxNational level keywordsBroken linksSchema implementationSearch IntentKeyword DifficultyKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)Less
Links not delivering expected ROI
Too expensivePRGuest Posts
79
YesAgency1-10020-Nov$10001-$200004132Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.MobileNational level keywordsDuplicate contentIndexationSearch VolumeCompetitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MorePoor quality links
Ability to limit risk.
PR
80
YesAgency1-1005-FebLess than $10002134Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsTraffic results & conversionStatus or response codesDepth of important pagesSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.PRGuest Posts
81
YesIn-house SEO1000+10-Jun$5000-$100001423Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsPPC OverlapDuplicate contentIndexationSearch VolumeKeyword DifficultyCompetitors have a highly ranked page for itTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.PR
82
YesIn-house SEO251-5005-Feb$2501-$50003412Pioneer - Believe in the value in SEO, young SEO team and strategyPositive - we're doing well enough. We're building still, but realizing success.Answer BoxNational level keywordsDuplicate contentCanonicalizationSearch VolumeKeyword DifficultyKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.PR
83
YesAgency1-10010-Jun$1000-$25001432Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.
Geo / Local keywords
MobileDuplicate contentStatus or response codesSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)LessAgain, we don't use an agency.
84
YesAgency1000+10-Jun$20000+4123Visionary - Realize the value of SEO, core SEO teamSuccessful - we're absolutely crushing it. We're scalable and repeatable.Geo / Local keywordsNational level keywordsDuplicate contentMissing contentSearch VolumeKeyword Difficulty
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)About the samePoor quality linksToo expensive
85
YesAgency501-100020-Nov$5000-$100001423
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.
National level keywords
Images / VideosStatus or response codesCanonicalizationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
86
YesIn-house SEO1000+5-Feb$10001-$200001432Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.MobileNational level keywordsDuplicate contentPage speedSearch VolumeCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMultiple Site: Separate mobile site (M-dot) and separate desktop siteAbout the sameNot outsourcing
87
YesAgency251-50010-Jun$5000-$100001432Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsAnswer BoxDuplicate contentIndexationSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itContent truncationAbout the same
Again, we don't use an agency.
n/a
88
YesIn-house SEO1-1000 - we outsource to an agency or we are an agency$2501-$50001324Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.Geo / Local keywordsInbound lead volume
Depth of important pages
Meta tagsSearch VolumeCompetitive Analysis
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)MoreToo expensivePR
89
YesIn-house SEO1000+10-Jun$20000+3412Pioneer - Believe in the value in SEO, young SEO team and strategyEh, okay enough - we're seeing results. We're still optimizing resources and time investment.National level keywordsPPC OverlapStatus or response codesIndexationSearch IntentSearch VolumeKeyword researchWhere in the buyer's journey this page addressesMobile responsive site (all content both on desktop & mobile)About the same
Unnatural, forced link building is not a priority
PRGuest Posts
90
YesIn-house SEO1000+5-Feb$20000+4123Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobileStatus or response codesPage speed
Keyword Difficulty
Competitive AnalysisKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreNot delivering enough linksToo expensive
91
YesIn-house SEO1000+1$5000-$100002413Pioneer - Believe in the value in SEO, young SEO team and strategySuccessful - we're absolutely crushing it. We're scalable and repeatable.Answer BoxNational level keywordsBroken linksStatus or response codesSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MorePoor quality linksPRGuest Posts
92
YesAgency1-10020-Nov$2501-$50002314Visionary - Realize the value of SEO, core SEO teamPositive - we're doing well enough. We're building still, but realizing success.Geo / Local keywordsPPC OverlapSchema implementationIndexationSearch IntentSearch VolumeKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.PRGuest Posts
93
YesAgency251-5005-Feb$2501-$50004321
94
YesAgency251-50021+$20000+2413
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.National level keywordsPPC OverlapMissing contentInformation architectureSearch IntentBusiness VerticalsKeyword researchTopic importance in industryMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.
95
YesIn-house SEO501-10005-FebLess than $10001432New to SEOFrustrating but hey - we're learning, so not giving up just yet.National level keywordsPPC OverlapMissing contentMeta tagsSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMultiple Site: Separate mobile site (M-dot) and separate desktop siteMoreAgain, we don't use an agency.
96
YesAgency251-5001$20000+2413New to SEOPositive - we're doing well enough. We're building still, but realizing success.MobilePPC OverlapDuplicate contentPage speedSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)About the sameAgain, we don't use an agency.PR
97
YesIn-house SEO1000+1$5000-$100001432Pioneer - Believe in the value in SEO, young SEO team and strategyFrustrating but hey - we're learning, so not giving up just yet.MobileNational level keywords
Schema implementation
Page speedSearch VolumeCompetitive AnalysisKeyword researchEvergreenMobile responsive site (all content both on desktop & mobile)LessAgain, we don't use an agency.
98
YesIn-house SEO1-1005-Feb$1000-$25001324Visionary - Realize the value of SEO, core SEO teamEh, okay enough - we're seeing results. We're still optimizing resources and time investment.National level keywordsPPC OverlapPage speedIndexationSearch IntentSearch VolumeKeyword researchNew product or service (or new offering added)Mobile responsive site (all content both on desktop & mobile)MoreAgain, we don't use an agency.Guest Posts
99
YesIn-house SEO1-1001$20000+1423Leaders - SEO critical across the business, experienced SEO team engaged broadlyPositive - we're doing well enough. We're building still, but realizing success.
Geo / Local keywords
MobilePage speedIndexationSearch IntentSearch Volume
Keyword research
Competitors have a highly ranked page for itMobile responsive site (all content both on desktop & mobile)LessAgain, we don't use an agency.
100
YesAgency1-10010-Jun$20000+2314
Leaders - SEO critical across the business, experienced SEO team engaged broadly
Successful - we're absolutely crushing it. We're scalable and repeatable.MobileAnswer BoxCanonicalizationIndexationSearch IntentCompetitive Analysis
New product or service (or new offering added)
Topic importance in industryMobile responsive site (all content both on desktop & mobile)MoreNot delivering enough linksPoor communicationPR
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