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LTER Network Communication Roles Draft 2016.06.07
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Proposed new role: Individual to be identified by site PI
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NCOSite Communication LiaisonSite Outreach CoordinatorsSite IMsCommComUnassigned
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Web Sites (LTERnet, Gallery, IM, Intranet2, NCO)Hosts, maintains, develops and posts new content, proposes and implements new functionality and new features. Tracks and analyzes visitor information to recomend improvements.Alerts NCO of major developments (papers, new programs/projects, press coverage). Create and maintain content on individual site web sitesAdministers local web siteRecommends/reviews major changes in navigation, functionality or content strategy
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Science SpotlightsWorking with site personnel, develops stories, image libraries, data visualizations, video shorts that tell the story of significant developments. Preference for synthetic science, cross-network integration, new techniques that can be disseminated to the networkHelp surface stories that are ripe for Spotlights. Identify best individual for interviews/further conversation.Alerts NCO/site Comm liaison of appropriate topics/stories. May assist with finding images, scheduling interviews, etc. Promotes completed Spotlights. May contribute data or ideas for data visualizationsAssist to identify broad topic areas, dissemination strategies.
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Media RelationsIdentifies and cultivates reporters with interest in LTER science. Pitches spotlight stories, synthesis-related stories, interviews.Track local/regional press coverage and forward to NCO. Helps develop local/regional press relationships with coaching and traiing from NCO.n/aHelp refine direction of overall Comm Strategy. Help develop/share reporter relationships across sitesTrack local/regional press coverage and forward to NCO.
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Social MediaRegularly posts to Twitter, facebook, Youtube. Cultivates social media relationships with bloggers, science writers and influencers. Develops SM lists that sites can access and usePosts Site-relevant social media, shares Network-relevant social media. Develops social media strategy for site (with consultation and assistance of NCO, if needed. Identifies site's key audiences (with PI consultation) and develops and executes strategy. Alerts NCO to existing site-based social media channels. Alerts NCO of major site-based campaigns and vice versa.May set up aliased accounts for social media. Otherwise, no obvious role.Identify training and support needs. Mentor lagging sites, assist in refining and disseminating cross-site strategy.
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Mailing ListsDevelop protocol to assure accuracy, currency and usability of mailing lists. May involve recommending a different technology. Additionally, executes updates, moderates and administers network-level lists. May recommend an alternate approach for site-level lists.Provides early alert if/when things go off-track.Alerts NCO to existing site-based social media channels. Alerts NCO of major site-based campaigns and vice versa.Updates personnel DB with status changes (new/departing/new role). May administers local mailing lists.No obvious role?
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Communications Training/Community of PracticeDevelops and delivers training modules. Possible topics include: Media relations, science of science communicxations, video production, ecoinformatics, open science for synthesis, team science, leadership, mentoring for diversity, others...Promote training opportunities/ communicate desiresMay recommend and/or assist with training (provide expert content or share experience with a novel campaign/tool, etc.)May recommend and/or assist with training (provide expert content or share experience with a novel campaign/tool, etc.)Recruit participants and presenters for "watercooler" virtual events. Make recommendations regarding training needs/wants. Recommend and help devlop communication partnerships.
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