AR Commercial Readiness Test: 5 Quick Questions
Quick 2 minute suitability test to refine your commercial thinking in and around developing Augmented Reality prototypes and apps
1.) To what extent do you have a strong enough use case to support the development of an Augmented Reality proof of concept or prototype?
I've not considered a use case
I’ve considered potential use cases and decided they won't work
I’ve considered some use cases but need to be convinced of their commercial merit
I’m in the process of developing a use case which I think has commercial potential
I’m 100% convinced my use case is strong enough to support a prototype or POC
2.) If you were to embark upon an Augmented Reality prototyping project, to what extent would you have a clear vision of the end product?
I have no idea where to start with this
I'd need expert input in order to develop a clear vision
I'm pretty confident I'd know where to start with some input from an expert
I'm absolutely clear and have the documentation to support the plan and associated project KPI's
3.) If you were to consider developing an Augmented Reality prototype, what would be your primary commercial objective?
Engage consumers or participants
Experience augmentation (for customers, attendees or participants)
Entirely new product
Expand existing desktop or mobile software offering
4.) Which of the following AR platforms are you most interested in from a commercial perspective?
I'm interested in Mobile AR with specific focus on Apple ARKit and/or Google ARCore
I'm interested in developing an application or prototype for a heads up display (HUD) such as Microsoft HoloLens
I'm interested in AR technology in general and would take a balanced view based on external input
5.) What level of decision making authority do you have on purchasing IT related software and services?
Final decision making authority (as part of a wider group)
Final decision making authority (as an individual - I'm an entrepreneur)
Significant decision making or influence (as part of a group or individually)
Minimal decision making or influence
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