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Experiment #1:
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We believe that [N%] of [replace with EARLY ADOPTER CUSTOMER HYPOTHESIS] [replace with PROBLEM HYPOTHESIS]
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You should end Experiment #1 within one week, 25 interviews, or when you learn definitively that your problem/customer hypotheis is right or wrong. If it is right, move on to your solution, if you are wrong run experiment #2 customer interviews with a different problem or a different customer segment in mind.
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PersonaContext (time of day, location, in person, etc)Key Takeaway #1Key Takeaway #2Biggest SurpriseBigger ProblemContact Infoother notesEarly Adopter? (Y/N)EA Scale 0-5Regarding EA ScaleMentorMENTOR NOTES:)
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10 = Has no problem
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21 = Has a problem
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32 = Is aware of having a problem
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43 = Has been actively looking for a solution
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54 = Has put together a solution out of piece parts
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65 = Dissatisfied with own solution/has budget and desire for your external solution
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RESULT : n /10 are Early Adopters
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