Example ROMI
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Source / MediumCampaignFirst Interaction Conversion Value Intermediate Interaction Conversion Value Last Non-Direct Click Conversion Value Position Based (40|20|40)Conversion Value ROI (on based conversion value)ROI (on First Interaction Conversion Value )ROI (on Last Non-Direct Click Conversion Value )Source / MediumCampaignCostPosition Based (without last click ) Conversion Value 40% of last Non-Direct click conversion Value, 40% of first Interaction Conversion Value 20% of intermediate Interaction Conversion Value
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exampleexample27837201148451,314711801931650,26331,84%522,32%228,89%exampleexample447310,161343178,265884721113488229690,26
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exampleexample558890116287223011601376594,4-10,40%-63,62%49,77%exampleexample1536433,85456130,4920464223556232574,4
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exampleexample652860260412,25459350496966,456,01%39,26%-2,02%exampleexample468807,98313226,4518374026114452082,45
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