AdWords Search Campaign Checklist
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ABCD
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http://www.karooya.com/blog/adwords-search-campaign-checklist/Blog Post Link
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Campaign SettingsAction Taken
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Verify the ‘Delivery Method’ selected
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Verify the ‘Ad Rotation’ option selected
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Verify your location targeting (if you are a local business)
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Verify your Advanced Location Targeting
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Verify your Ad Schedule settings
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Check if ‘All Features’ has been selected for your campaign
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Verify if you want to opt for ‘Search partners’ from Search Network
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KeywordsAction Taken
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Add Negative Keywords
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Revisit your keyword match types
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Add 5-10 closely related keywords to target your ad
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Verify your broad match keywords
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Check your keyword's Quality Score
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Verify your branded and non branded keywords
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Bidding & BudgetAction Taken
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Verify bidding strategy
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Verify bid adjustments
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Set a competitive budget
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AdsAction Taken
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Verify ad’s landing page
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Verify if ad guidelines are followed
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Use keyword in ad copy
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Spell check your ads
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Insert a call-to-action
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TrackingAction Taken
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Verify conversion tracking code
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Verify your remarketing tag and remarketing list
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Ad ExtensionsAction Taken
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Use at least 2-3 of the following ad extensions:
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1. Sitelink Extension
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2. Message Extension
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3. Callout Extension
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4. Structured Snippet Extension
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5. Call Extension
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6. Price Extension
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7. Promotion Extension
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8. Review Extension
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9. Mobile App Extension
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