Irrational Labs BE reading material
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Book Author Link
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Predictably Irrational Dan Ariely http://www.amazon.com/Invisible-Gorilla-Other-Intuitions-Deceive-ebook/dp/B0036S4EYQ/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1386988896&sr=1-1&keywords=the+invisible+gorilla
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Upside of Irrationality Dan Ariely http://www.amazon.com/The-Upside-Irrationality-Unexpected-Benefits/dp/0061995045/ref=pd_sim_14_5?ie=UTF8&dpID=51-qIwhHrDL&dpSrc=sims&preST=_AC_UL160_SR106%2C160_&refRID=0XEN6FC5HHBPZ2BFZRN0
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Why Smart People Make Big Money MistakesBelsky and Gilovichhttp://www.amazon.com/Smart-People-Money-Mistakes-Correct-ebook/dp/B00321OR9E/ref=sr_1_fkmr0_1?s=digital-text&ie=UTF8&qid=1386988854&sr=1-1-fkmr0&keywords=why+smart+people+make+foolish+money+mistakes
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SimplerCass Sunsteinhttp://www.amazon.com/dp/B00ADMQZRC/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=3U5CD5L0W1AYJ&coliid=I260CJACQL43V5
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The Invisible GorillaCHRISTOPHER CHABRIS and DANIEL SIMONS
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PayoffDan Arielyhttps://www.amazon.com/Payoff-Hidden-Logic-Shapes-Motivations-ebook/dp/B01CO34D12/ref=sr_1_1?s=books&ie=UTF8&qid=1484938269&sr=1-1&keywords=payoff+dan+ariely
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Stumbling On HappinessDan Gilberthttp://www.amazon.com/Stumbling-Happiness-Daniel-Gilbert-ebook/dp/B000GCFW0A/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1386988990&sr=1-1&keywords=stumbling+on+happiness
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Thinking Fast and SlowDaniel Kahnemanhttp://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/ref=sr_1_1?s=books&ie=UTF8&qid=1454034203&sr=1-1&keywords=thinking+fast+and+slowOnly Hardcover
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DriveDaniel Pinkhttp://www.amazon.com/Drive-Surprising-Truth-About-Motivates-ebook/dp/B004P1JDJO/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1386988970&sr=1-1&keywords=Drive
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DecisiveHeath Brothershttp://www.amazon.com/Decisive-Make-Better-Choices-Life-ebook/dp/B009JU6UPG/ref=tmm_kin_swatch_0?_encoding=UTF8&sr=1-1&qid=1386988810PRE ORDERED IT
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Happy MoneyMichael Nortonhttp://www.amazon.com/Happy-Money-Science-Smarter-Spending-ebook/dp/B008J4L17K/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1386988932&sr=1-1&keywords=Happy+Money
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NudgeRichard Thaler and Cass Sunsteinhttp://www.amazon.com/dp/B00A5DCALY/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=3U5CD5L0W1AYJ&coliid=IMYEPSM1SJELO
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Pre-suasionRobert Cialdinihttps://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
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The Darwin EconomyRobert H. Frankhttp://www.amazon.com/dp/B008W4ASGC/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=3U5CD5L0W1AYJ&coliid=I3P170FGP72Y45Only Hardcover
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Willpower: Rediscovering the Greatest Human StrengthRoy Baumeister http://www.amazon.com/Willpower-Rediscovering-Greatest-Human-Strength/dp/0143122231
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ScarcitySendhil Mullainathanhttp://www.amazon.com/Scarcity-Having-Little-Means-Much-ebook/dp/B00BMKOO6S/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1386989013&sr=1-1&keywords=scarcity
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RedirectTimothy Wilsonhttp://www.amazon.com/Redirect-Surprising-Science-Psychological-Change-ebook/dp/B004QX078W/ref=sr_1_2?ie=UTF8&qid=1385405523&sr=8-2&keywords=timothy+wilson
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The Why AxisUri Gneezyhttp://www.amazon.com/dp/1610393112/ref=wl_it_dp_o_pC_nS_ttl?_encoding=UTF8&colid=3U5CD5L0W1AYJ&coliid=IVXKL8CHB7F77
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