Have an Idea for A Campaign? Share It with Us!

If you have ideas for one social media message or an email, email the team at usamarketing@gsa.gov.

To learn more about campaigns, read our "10 point checklist for a successful campaign": https://docs.google.com/document/d/1qNplGENusuG86DpCBwFACBzCspHl63XTyEKzX2RBlU4/edit

Name of the campaign
Your answer
When will the promotion take place?
What is the campaign objective?
Your answer
What is/are the persona(s) for this campaign
What do you know about the target persona? What is the problem that you’re trying to solve for them?
Your answer
What are the potential challenges for this campaign?
Example: Not enough original content, first time doing this type of campaign/effort, etc
Your answer
What is the competition this campaign faces?
Example: Heart month is covered by many other agencies.
Your answer
What is the one piece of information you want the audience to remember from this campaign?
Your answer
What is the call to action?
Example: "Go to usa.gov/voting"
Your answer
What are the copy needs for this campaign?
What text (or images) might be necessary?
Your answer
What are the channels for this campaign?
Who will be involved in this campaign?
Who do you need to work with for this campaign?
Your answer
Size of campaign
Small = up to 40 hours; Medium = 40-80 hrs; Large = 80+ (total hours it will take to launch the campaign)
How will we measure this campaign?
Marketing can help if you don't know!
Your answer
Who is submitting this idea?
Your answer
Any other info about this promotion?
Helpful links, commitments to agencies, etc
Your answer
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