Webmaster Tools Audit Template
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
WMT Optimizations Checklist
2
To DoAction RequiredPerson
3
1Structured DataThere are many errors in pages with structured data, check sheetfix structured data errors
4
2HTML ImprovementsPages with short meta descriptionsupdate with longer descritons
5
3Who Links MostReview sites with more than 50 linksAdd to disavow
6
4Most Linked ContentSort by most to leastUpdate and optimize the ones with hte most links
7
5Most Linked ContentSort by least to mostAdd internal links and possibly external links to least linked content
8
6Internal LinksSort by least to mostAdd internal links and possibly external links to least linked content
9
7Index StatusReview how many "real" sites the site has & map a listReview what are "real" pages and block the rest
10
8Content KeywordsReview existing wordsCreate list of "target words" and include those on existing pages
11
9Top Search QueriesReview keywordsAdd more content with top keywords, optimize pages with those keywords
12
10Top PagesSort by impressionsIf high improessions, update/tweak/optimize tags for clicks
13
11Top PagesSorty by clicksIf high clicks, update content, add CTA, give something away for free, optimize meta tags
14
12Top PagesSorty by CTRIf low CTR, update meta tags to improve clickability
15
13Top PagesSort by Avg position
If avg position is low, optimize more and send links! If avg position is bottom of first or top of 2nd, optimize & send links
16
14Crawl ErrorsReview all errorsFix errors
17
15Traffic LevelsLook for increase/decreaseInvestigate potential problems
18
16Security IssuesAre there any warnings?If so, fix.
19
17Manual ActionsAny notifications?
20
18Fetch as GoogleFetch as Google and look for errorsFix any errors, whether partial or complete
21
19Robots.txtReview the current robots.txtAre there folders/pages that should be blocked?
22
20Site MapsReview current sitemap setup Make sure content is auto-adding to sitemap, and that correct sitemaps are added
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu