D&AD Better Briefing Workout

In this one-day session you will go in search of the ideal brief. Along the way you’ll ask what a brief means to creatives, clients, planners. What does each want out of it and what’s the best way to provide it? We all know simplicity is important – but how simple, exactly? Through exercises and case studies you’ll examine assumptions, try out alternative approaches, learn about structure and consider the importance of asking the right questions. You’ll discuss what goes wrong and learn techniques to make it go right. An invaluable session that’s going to make a lot of people a lot happier. If you or your company needs creative/design work doing - then this session will unlock the best way to write a brief that will achieve the best results
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