The News Publishers Playbook

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Find the right distribution channels
Reach additional readers on Google Play Newsstand
Optimize your mobile website to engage more readers
Focus on design to create an app your readers will love
Use Google testing tools and Developer Console features to improve your app
Improve your app’s discoverability and find more readers
Engage and retain readers
Use paid marketing to attract new readers
Monetize and grow your revenue
Maximize the revenue from your ads inventory
Measure what matters and make the right decisions with Google Analytics

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How familiar were you with the Google features and tools that were featured in the guide?

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What country or region do you operate from?

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Which of the following best describes your occupation?

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How many people work for your company?

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What is your total monthly app revenue (USD)?

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How would you describe your company's primary focus?

Print
Digital
Print and Digital

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