The News Publishers Playbook

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    Find the right distribution channels
    Reach additional readers on Google Play Newsstand
    Optimize your mobile website to engage more readers
    Focus on design to create an app your readers will love
    Use Google testing tools and Developer Console features to improve your app
    Improve your app’s discoverability and find more readers
    Engage and retain readers
    Use paid marketing to attract new readers
    Monetize and grow your revenue
    Maximize the revenue from your ads inventory
    Measure what matters and make the right decisions with Google Analytics
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