Content Evaluation Rubric

	A	B	C	D	E	F
1		Content Matrix
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5	Attribute	5	4	3	2	1
6	Visionary	The content changes the paradigm & flips conventional wisdom on its head.	The content adds new insight that calls conventional wisdom into question.	The content is successful in bringing clarity to a concept that the reader may have previously seen as cloudy or muddled.	The content addresses a problem, concern, or realization the reader is already fully aware of, and offers little additional clarity or insight.	The content is stale, recycled and feels "played out." It screams "me too."
7	Differentiated	Completely new idea, or completely new way of talking about something. No other bank but Kiwibank could deliver content like this	The content is completely original, but may represent a different perspective on a previously discussed topic.	A portion of the content has been covered similarly in the past. The content still feels somewhat fresh, and brings additional value (some new ideas, larger amount of detail, timely update, comparative analysis, etc)	The content is only differentiated in its thoroughness or because it adds new (timely) information to an old topic.	The content offers nothing new, and feels like just another re-hash of the same old stuff.
8	Useful	The content is related to or relevent for a primary service or product we currently offer or wish to offer our clients in the future.	The content is relevent to our business offerings, but may not be highly targeted to our most profitable products or services.	The content is at least partially relevent to our products or services, but may include irreleivent or tangential information.	The topic is related to our niche, but not necessarily to a specific product or service we offer.	The topic is not related to our products or services in a meaningful way.
9	Joyful	a
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