Factor Media SEO Knowledge Test
This test will measure your current SEO knowledge. Pay close attention to questions and answers.
Which is more likely to have a positive impact on a page's search engine rankings - 10 links from 1 website or 1 link each from 10 different websites?
10 links from 1 website
1 link each from 10 different websites
Explain the difference between the following items and how the search engines treat them - 301 response code, 302 response code, canonical URL tag and meta refresh.
Which of the following is a legitimate technique to improve rankings & traffic from search engines?
Adding keyword-dense meta tags to each of your site's pages
Re-writing title tags on your pages to reflect high search volume, relevant keywords
Hosting your site on a "search engine optimized" web hosting platform
Submitting your domain to the top 2000 search engines on the web
Registering keyword-rich domains and replicating your site on each one
How can the meta robots tag impact how search engines crawl, index and display content on a web page?
Which of the following character limits is the best choice to use when limiting the length of title tags?
assuming you want those tags to fully display in the search results at the major engines
Who are the top 2 search engines (as ranked by share of queries) in the following countries - the United States, United Kingdom, Russia and China?
Choose at least 3 elements critical to ranking well in Google Local/Maps/Places search
Registration/verification with Google Local/Places
Listing presence & consistency in Google Places sources
Ratings and reviews from Google Places users
Proximity to centroid and match on local phone number/address
Listing prominence in Google Places sources (e.g. Yelp, Citysearch, Urbanspoon, Dexknows, etc.)
Listings/references from sources featured in "more about this place" (typically from local coverage websites)
Business listing title/name/domain name
Links to Google Local/Places Page
Age of Google Places Listing
What aspects of social media marketing have a positive impact on search engine rankings (apart from the value of direct links from the social sites)?
Which of the following is the best way to maximize the frequency with which your site/page is crawled by the search engines?
Search for your website more frequently in the major engines
Submit your site through the search engines' submission forms
Increase your "crawl frequency" in Google's Webmaster Central
Frequently add new content
Add a short "crawl delay" parameter to your robots.txt file
List 5 tags/locations on a page where employing a target keyword can have a positive effect on search engine rankings
Describe the distribution of search query demand and what is meant by the "fat head" and "long tail."
Which of the following would be the best choice of URL structure?
for both search engines and humans
Name 6 tools/sources that will display a list of external URLs that link to a webpage.
When linking to external websites, a good strategy to move up in the rankings is to use the keywords you're attempting to rank for on that page as the anchor text of the external-pointing links. For example, if you were attempting to rank a page for the phrase "DoCoMo Smartphone" you would want to use that phrase, "DoCoMo Smartphone" as the anchor text of a link pointing to a web page on another domain.
What are some ways to positively influence the ratio of pages a search engine will crawl and index on a website?
First Name & Email Address
So we know who to contact
Never submit passwords through Google Forms.
Terms of Service