Link building: mediocre to great

Thank you for taking the time to look at this. I'm working on making the subjective evaluations of "link worthiness" more quantitative. I am looking to grade websites (/ companies) using the following scale. The scale is deliberately non-linear. The difference between the bottom levels is relatively small compared to the massive gap between "industry leader" and "internet leader". This reflects the non-linear rewards that come from being exceptional in any given area. The intention is that the whole thing should be relatively uncontroversial at an individual level - it should be fairly clear how to evaluate yourself on any individual question - but the aggregate output should be interesting when compared between competitors and across industries. Note that the scales I have chosen deliberately confuse competence with fame - the harder levels require not only competence but also others' awareness of your competence. I make no apologies for this - it reflects the unfairness of the real world. ## The Scale ## - Very low / none: Not a priority / not something you invest in / not something you are successful at - Basic competitiveness: You invest time and money in this area - Core competitiveness: You keep pace with and occasionally outstrip competitors in this area. In most areas, for most companies, this will be as good as it gets. - Industry leader: Known for being at or very near the top of all sites in your industry in this area. This is a deliberately high bar. - Internet leader: An impartial observer has selected you as a case study / example of excellence in this area across all niches online. Many companies achieve nothing rated this highly and it will be exceptionally unusual to score this highly in multiple areas
* Required




Overall site design
Design of money pages
Design of regular content pages
Design of special high-value content


Editorial content
News content
Commercial content
Video content
Image / other visual content
Interactive content
User-generated content


Commercial email lists (product releases etc)
Content-based email lists (newsletters etc)
Company-level social media following
Individual social media followings throughout company
Relationships with major influencers in your industry
Relationships with major global influencers (journalists, politicians, celebrities)
Traffic / blog subscribers
Community / evangelists


In-house dedicated resources
External support
Budget allocation


Differentiation of core product(s)
Differentiation of product portfolio (e.g. particularly noteworthy products)
Differentiation of business model
Pricing power
Brand strength



Never submit passwords through Google Forms.