DT Marketing Calendar - TEMPLATE
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Learn about marketing attributionInterested in DT's services? Contact us!
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1 - 2014 Calendar2 - UTM Generator
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- This is where you start: record events, campaigns, milestones, revenue targets, etc
- Remember, it's best to think about your calendar at a high-level first
- Look for opportunities to leverage the momentum of big events or changes in a season to frame your campaigns
- Marketing attribution made easy
- This sheet assumes you're using a WordPress shortlink to share your post
- Remember to follow patterns. Spelling and capitalization are critical
- Enter data in columns A through E. Then share the link populated on column G
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3 - Blog Tracking4 - Social Tracking
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- Once a post idea has been confirmed, transfer it to the Blog Tracking sheet
- Due Dates should be at least two weeks in advance of the Publish Date
- Use the Type dropdown to ensure that there is variety in your calendar to avoid content-fatigue
- Assign an owner! Accountability will ensure your calendar stays full and reliable
- Whether or not you're using a link-shortening service like Buffer or bit.ly, this tab will be helpful
- Use the Type dropdown to ensue that there is variety in your calendar to avoid content-fatigue
- Experiment with Status Updates at different times/days to see which works best
- Track where you're posting to ensure that all of your social profiles are active
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5 - Idea Backlog6 - Meta Data
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- Get everyone involved! Filing your backlog is a great way to prevent gaps in your calendar- This sheet is the data source for all of the dropdowns in this Google spreadsheet
- Update these values to whatever makes sense for your Type, Categories, Owners, etc...
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Welcome
2014 Calendar
UTM Generator
Blog Tracking
Social Tracking
Idea Backlog
Meta Data