State of the Web Nation 2016 Survey

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Thanks for participating in the second edition of the Canadian State of the Web Nation survey! There are 34 multiple choice questions, which should take you less than ten minutes to answer.

Please don’t worry about knowing answers precisely – just take your best shot. If you simply don’t know an answer, just check off the ‘I don’t know’ box and move on to the next question. Please check only one box per question. Thanks – and have fun!

If you have any questions, please get in touch with Andi Argast at andi@weareframework.org.

The 2016 State of the Web Nation survey is brought to you by Framework, Good Works, CanadaHelps and Frontstream.

Have you ever seen a website strategy document that your organization has created? This document would address questions like why you have a website, who you’re trying to reach, what you want to say, and what you want visitors to do once they’ve come to your website? *

Yes I have

No I haven’t

Umm, sort of but not really…

I don’t know

Would you say that your organization’s leadership views your website as the primary way in which people first get an impression of your organization? *

Absolutely, yes

I think so but I’m not sure

Not really

No way!

I don’t know

Which of the following statements would you say best reflects the manner in which your website was designed and filled with content? *

We didn’t really think about it

We started by determining which information we wanted to publicly

We started by deciding what we thought our visitors needed to see

We started by anticipating our audiences and what we thought they’d want

I don't know

When was the last time you visited your organization’s website? *

Right now, in order to complete this survey

Sometime in the last week

I’m sure I did in the last 30 days

Maybe sometime in the last 90 days

Uh oh, I can’t remember!

I don't know

How well would you say that your website uses storytelling to get your most important messages across? *

We tell stories REALLY well (Shakespeare would love us!)

We use stories in a few places, but we could use them a LOT more

Our website is more brochure-style with basic program information and doesn’t use stories at all

I don’t know

How well would you say that your website communicates using clear, simple language? *

We’re great at this and anyone could understand who we are, what we do and why our cause matters

We do it sometimes, and although the jargon keeps creeping in our copy speaks somewhat satisfactorily to people both inside and outside our cause

Ugh – you’d need a Ph.D. to understand what we’re talking about (that is, if you’re not from within our organization or field)

I don’t know

Does your website have a specific section, or pages, devoted to fundraising? *

Yep! We’ve got impact and donor stories, lots of photos, testimonials, detailed donation options and an online donation form

Yes! It’s mostly transactional outlining the types of gifts we accept and how to complete these various types of gifts and an online donation form

Sorta…we only have an online donation form or provide a link to where online donations can be made

Unfortunately, we do not

I don’t know

Within your organization, who would you say has primary control over your website’s content? *

Marketing/communications

Fundraising/development

CEO/Executive Director

A volunteer

A cross-departmental collaboration that works really well

A lot of different people – it’s all over the place

No one really – it’s all over the place

I don’t know

How would you say that you organized your website’s navigation? *

We carefully designed it from the point of view of what we think the visitor wants

We designed our site along the lines of our own departmental org chart

It’s a combination of what the visitor wants and what we want to tell them

We’ve just sort of layered one thing on top of the other as we went along

What do you mean by “navigation”?

I don't know

On average, how frequently would you say that your organization’s website is updated with new content? *

Daily

1-3 times per week

Weekly

Monthly

Quarterly

Semi-Annually

Never

I'm not sure

How easily can the content on your website be updated? *

We can instantly make any changes we would like by ourselves to copy and where the content is housed

We can change copy ourselves on certain pages, but we can’t add, delete or move pages around

We can request specific copy changes which I need to submit to another department, a volunteer or a third-party web developer

We can make suggestions, which may or may not be implemented

Not easily at all…

I don’t know

Do you know what kind of content management system (CMS) powers your organization’s website? *

Cake

DotnetNuke

Drupal

Joomla

NationBuilder

Sitecore

Sitefinity

Umbraco

WordPress

Custom Developed CMS

We don't use a CMS and we manually update our site through the code

I haven’t the faintest idea

Other:

Does someone in the fundraising department receive regular reports on your organization’s website performance? (May include data like website traffic, donation conversion rate, referral traffic, etc) *

Absolutely! We pay very close attention to our website and are getting quite sophisticated using KPIs, benchmarks, and other goals to measure our performance

We get these reports but I’m not quite sure what they mean and what I’m supposed to do with them

It’s sort of hit and miss – sometimes we do and sometimes we don’t – and they’re pretty basic

We’re trying to figure out how to best do this now

Nope, I’m afraid that we don’t do any kind of tracking or measuring

I don’t know

Do you undertake any search engine optimization (SEO) work to increase traffic to your website? *

Yes! We’ve done some pretty nifty on page and off page SEO work to improve our ranking and traffic

We’ve done some SEO work within our website itself

I don’t know what this means

I don’t know

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