| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 51107, | |||||||||||||||||||||||
2 | Average daily reach of posts | 1,225 | Revenue | $249,368.00 | Prompt To Upgrade | Number | Converted | Conversion rate | Platform | Number | Age - Days | Number | % | |||||||||||
3 | Followers/ likes total: | 5,874 | Total: | $249,368.00 | profiles_limit | 27,932 | 138 | 0.4% | None | 729 | 30 - 90 | 455 | 14.34 | |||||||||||
4 | New this month: | 2,025 | New: | $18,610.00 | unknown | 617 | 97 | 15.7% | unknown | 637 | < 30 | 1,171 | 36.92 | |||||||||||
5 | New Monthly: | 984 | New Monthly: | $99,450.00 | queue_limit | 126,214 | 1,231 | 0.98% | extension | 129 | > 180 | 1,205 | 37.99 | |||||||||||
6 | New Yearly: | 1,000 | New Yearly: | $99,450.00 | change_schedule | 25,459 | 79 | 0.3% | web | 1,681 | 91 - 180 | 341 | 10.75 | |||||||||||
7 | Recurring: | 10,878 | Recurring: | $108,780.00 | team_member | 889 | 6 | 0.67% | 3,172 | |||||||||||||||
8 | Recurring Monthly: | 204 | Recurring Monthy: | $20,808.00 | ||||||||||||||||||||
9 | Recurring Yearly: | 204 | Recurring Yearly: | $20,808.00 | Total: | 3,009 | ||||||||||||||||||
10 | Churn: | 1,174 | Churn: | $11,740.00 | ||||||||||||||||||||
11 | Churn Monthly: | 115 | Churn Monthly: | $11,730.00 | 0.49% | |||||||||||||||||||
12 | Churn Yearly: | 115 | Churn Yearly: | $194,645.00 | ||||||||||||||||||||
13 | Churn | 3.92% | MRR: | $194,645.00 | Can we get "total" as 3009 and then have the full breakdown? | |||||||||||||||||||
14 | MRR growth: | 8.3% | ||||||||||||||||||||||
15 | g | |||||||||||||||||||||||
16 | Business Numbers | |||||||||||||||||||||||
17 | Users | Revenue | Trial Conversion | Views | Clicks | Trial Starts | Trial Conversions | Total Revenue | Avg. Revenue Per Customer | % Revenue Contribution | % MRR Contribution | % Business Revenue Contribution | % Business MRR Contribution | |||||||||||
18 | Total: | 1,540 | Total: | $64,410.00 | web_analytics | N/A | N/A | 3,175 | 10 | $2,449 | $245 | 0.78 % | 1.00 % | 3.80 % | 4.79 % | |||||||||
19 | New: | 197 | New: | landing_page | N/A | N/A | 999 | 31 | $7,700 | $248 | 2.45 % | 3.13 % | 11.96 % | 15.07 % | ||||||||||
20 | New Monthly: | 142 | New Monthly: | $12,550.00 | awesome | N/A | N/A | 386 | 21 | $3,610 | $172 | 1.15 % | 1.47 % | 5.60 % | 7.06 % | |||||||||
21 | New Yearly: | 55 | New Yearly: | $18,360.00 | web_analytics_trial | N/A | N/A | 90 | 10 | $1,627 | $163 | 0.52 % | 0.66 % | 2.53 % | 3.18 % | |||||||||
22 | Recurring: | Recurring: | app_header | N/A | N/A | 89 | 18 | $4,002 | $222 | 1.28 % | 1.63 % | 6.21 % | 7.83 % | |||||||||||
23 | Recurring Monthly: | 592 | Recurring Monthy: | $33,500.00 | interstitial_signup_page | N/A | N/A | 57 | 1 | $510 | $510 | 0.16 % | 0.21 % | 0.79 % | 1.00 % | |||||||||
24 | Recurring Yearly: | 0 | Recurring Yearly: | $0.00 | mozinar | N/A | N/A | 47 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||
25 | Churn: | Churn: | app_modal_trial_via_header | N/A | N/A | 43 | 8 | $1,426 | $178 | 0.45 % | 0.58 % | 2.21 % | 2.79 % | |||||||||||
26 | Churn Monthly: | 113 | Churn Monthly: | $6,350.00 | app_modal_trial | N/A | N/A | 37 | 11 | $1,399 | $127 | 0.45 % | 0.57 % | 2.17 % | 2.74 % | |||||||||
27 | Churn Yearly: | 0 | Churn Yearly: | $0.00 | start_page | N/A | N/A | 21 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||
28 | Churn: | 7.34% | MRR: | $51,107.50 | launch_post | N/A | N/A | 16 | 1 | $50 | $50 | 0.02 % | 0.02 % | 0.08 % | 0.10 % | |||||||||
29 | NF_non-users | N/A | N/A | 11 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
30 | Brand_Generic-Geo_US-Exact | N/A | N/A | 10 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
31 | spons1 | N/A | N/A | 10 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
32 | MRR | Brand_Generic-Geo_US-Broad | N/A | N/A | 9 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||||
33 | Historical MRR: | Amount: | MRR Growth % | app_modal | N/A | N/A | 9 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
34 | 3/14/2014 | $245,752.50 | 10.33 | billing_page | N/A | N/A | 8 | 2 | $257 | $128 | 0.08 % | 0.10 % | 0.40 % | 0.50 % | ||||||||||
35 | 2/14/2014 | $222,741.00 | 9.16 | interstitial-signup_page | N/A | N/A | 8 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
36 | 1/14/2014 | $204,056.00 | 12.72 | weekly-digest-export | N/A | N/A | 7 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
37 | 12/13/2014 | $181,032.50 | 7.93 | Facebook-Geo_US-Broad | N/A | N/A | 6 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
38 | 11/13/2014 | $167,733.50 | 7.69 | timingpost | N/A | N/A | 6 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
39 | 10/13/2014 | $155,759.50 | 12.95 | Business_Social-Geo_US-Broad | N/A | N/A | 5 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
40 | 9/13/2014 | $137,897.00 | 11.39 | Twitter-Geo_US-Broad | N/A | N/A | 5 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
41 | 8/13/2014 | $123,800.50 | 11.32 | FB-MF-21_64-Biz_Lookalike-Desktop-US_RC_4 | N/A | N/A | 4 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
42 | 7/13/2014 | $111,211.00 | 8.15 | web_popup | N/A | N/A | 4 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
43 | 6/13/2014 | $102,835.00 | 0.55 | FB-MF-21_64-Social_Media_Marketing_Terms-Desktop_RC_4 | N/A | N/A | 3 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
44 | 5/13/2014 | $102,276.50 | 8.33 | twitterholidays | N/A | N/A | 3 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | ||||||||||
45 | 4/13/2014 | $94,408.00 | analytics_launchpostlow | N/A | N/A | 3 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||
46 | Brand_Business-Geo_US-Broad | N/A | N/A | 3 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
47 | guest_post | N/A | N/A | 3 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
48 | Competition-Geo_US-Phrase_landing_page | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
49 | FB-MF-21_64-Biz_Lookalike-Desktop-US_RC_7 | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
50 | buffer_for_busines | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
51 | Brand_Generic-Geo_US-Exact_ | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
52 | Brand_Generic-Geo_US-Broad_landing_page | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
53 | weekly_digest_business | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
54 | FB-MF-21_64-Social_Media_Marketing_Terms-Desktop_NF_1 | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
55 | 2014_social_guides | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
56 | RC_non-users | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
57 | Brand_Generic-Geo_US-Exact_landing_page | N/A | N/A | 2 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
58 | FB-MF-21_64-Social_Media_Marketing_Terms-Desktop_RC_6 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
59 | Brand_Generic-Geo_AU-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
60 | FB-MF-21_64-Biz_Lookalike-Desktop-US_RC_6 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
61 | launch-post | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
62 | invite_team_member | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
63 | FB-MF-21_64-HootsSuite-Desktop_RC_3 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
64 | FB-MF-21_64-HootsSuite-Desktop_RC_5 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
65 | socialmediachanges | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
66 | joelhappy_post | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
67 | Google_Plus-Geo_US-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
68 | awesome-->[removed]</title><body><img ><svg>[removed]alert(1)[removed][removed]alert(1)[removed] | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
69 | Competition-Geo_AU-Phrase | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
70 | extension_footer_upgrade | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
71 | joelfeedback_post | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
72 | FB-MF-21_64-Biz_Lookalike-Desktop-US_RC_5 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
73 | Social_Media_Marketing-Geo_UK-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
74 | weekly_digest_email_business | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
75 | FB-MF-21_64-HootsSuite-Desktop_NF_1 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
76 | analytics_email1low | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
77 | NF_business | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
78 | RC_business | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
79 | Brand_Generic-Geo_UK-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
80 | landing | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
81 | Brand_Generic-Geo_CA-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
82 | gptest5 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
83 | Social_Media_Marketing-Geo_US-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
84 | blog_bottom | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
85 | analysis_tab_experiment_notification | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
86 | googlepluspost | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
87 | mayank | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
88 | landing_page"><img > | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
89 | trackingtest | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
90 | ">[removed]alert(1)[removed] | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
91 | onmouseover=prompt(953234) bad=' | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
92 | Facebook-Geo_UK-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
93 | Linkedin-Geo_UK-Broad | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
94 | SMB_ad1 | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
95 | Brand_Generic-Geo_US-Broad_ | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
96 | jamescleargrowth | N/A | N/A | 1 | 0 | $0 | $0 | 0.00 % | 0.00 % | 0.00 % | 0.00 % | |||||||||||||
97 | None | 68,776 | N/A | 1,080 | 47 | $9,922 | $211 | 3.16 % | 4.04 % | 15.40 % | 19.41 % | |||||||||||||
98 | 23.23.136.228 | 445 | N/A | 0 | 0 | $0 | $0 | 0 | 0 | 0.00 % | 0.00 % | |||||||||||||
99 | google.com | 357 | N/A | 5 | 1 | $0 | $0 | 0 | 0 | 0.00 % | 0.00 % | |||||||||||||
100 | blog.bufferapp.com | 333 | N/A | 6 | 0 | $0 | $0 | 0 | 0 | 0.00 % | 0.00 % | |||||||||||||