2013 Bicycle Consumer Survey: 20 Questions
Please take a few moments to respond to our survey. It should only take a few minutes of your time, and we greatly appreciate your participation!
What type of cyclist best describes you?
Why do you ride? Please rank the following factors.
(One is most important.)
Physical and mental health
Time with friends and family
Do other factors motivate you to ride?
What kind of bike do you ride most often?
We know it's hard to play favorites, so we've given you some flexibility to explain in the "other" box.
I ride them all about the same.
Do you participate in any of the following organized cycling events?
I don't participate, but I love to watch.
I don't participate in cycling events--I just like to ride my bike.
When was the last time you made a bike/accessory purchase of more than $100?
More than a year ago
More than ten years ago
Please rank the following factors you might consider when making a bike or accessory purchase:
(One is most important.)
Reputation and brand loyalty
Made in USA
Do you think of the bicycle as a "green" product?
Please explain your answer.
Do you consider the environmental and social impacts of the bikes and accessories you purchase?
I've never really thought about it.
I've thought about it, but other factors are more important.
I've thought about it, and I make some purchasing decisions based on these factors.
How much more would you pay for a bike that is made with sustainable manufacturing and labor practices?
I wouldn't pay more.
Less than 10%
10 to 20%
More than 20%
What does the word sustainability mean to you?
Think of everyday products you buy on a regular basis. Which phrase best fits your purchasing habits?
I'm an "eco shopper." I buy "green" whenever possible.
I buy "green" sometimes.
I don't really think about "green" when I'm shopping, but I'm open to it.
I don't care about what's "green" and what's not.
What's the biggest factor that's holding you back from leading a more sustainable lifestyle?
I don't have time.
It's too expensive.
I have other priorities.
There aren't enough sustainable options available.
I just don't really care that much.
I'm not sure what it means to lead a sustainable lifestyle.
Nothing's holding me back--I lead a very sustainable lifestyle.
How frequently do you do the things below?
Please be honest. There's no judgement here, folks.
Ridden my bike for transportation
Taken public transportation
Purchased organic or locally raised/grown food
Purchased fast food
Purchased non-toxic cleaning products
Filled a reusable coffee mug at the coffee shop
Bought bottled water
Chose a product because it cost less than a more eco-friendly alternative
How do your local bicycling conditions (safety and overall appeal) today compare to five years ago?
I didn't ride five years ago
What primary factor contributed to your response to the previous question?
More bike paths, lanes, and trails
I moved to a more bike-friendly community.
More bicycles on the road
More cars on the road
Increased sprawl or development
Distracted or hostile drivers
I moved to a less bike-friendly community.
We're just about finished. Before we get into demographics, do you have any comments you'd like to share about the topics we've covered in this survey?
How old are you?
What's your zip code?
Do you have kids?
What's the highest level of education you've completed?
Do you consider yourself a(n):
Don't talk to me about politics.
How did you find out about this survey?
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