Best Friends Animal Society Strut Your Mutt 2017 -- Booth Application, Regulations and Agreement

Atlanta, Georgia - September 23, 2017

For applications submitted through June 30, the cost is $150 for a single booth and $250 for a double booth.
Starting July 1, the price will increase to $200 for a single booth and $300 for a double booth.


Best Friends Animal Society will review all booth sales applications prior to approval and confirmation. Booth applications will be considered for approval based on the interests of our target audience (animal lovers), consistency with Best Friends’ mission and any exclusivity rights granted to our national sponsors (i.e., the need to ensure that items and services are not in direct competition with our national sponsors).

We encourage any business who would appeal to our pet-loving audience to apply for a booth at Strut Your Mutt ― not just those businesses who are strictly related to pet supplies and services. Although cats are not allowed at Strut Your Mutt, businesses that relate to cat lovers are encouraged to participate.

We apologize, but we generally do not approve applications from other nonprofit organizations (including animal rescue groups, animal shelters and other animal welfare organizations), if they would normally qualify to be one of our network partners. While we are happy to accept applications from non-network nonprofits, approval of these applications is rare.

Due to relationships with national sponsors, certain business categories will not be approved. Currently, those categories include all pet food manufacturers, pet treat manufacturers who sell products on a national level, and footwear manufacturers. Thank you for your understanding.


After reviewing your exhibitor application, a Best Friends representative will email a confirmation letter or a decline notice. If you do not receive this confirmation letter within one week of submitting your application, please contact, indicate you’re interested in the Atlanta Strut Your Mutt, and let them know that an exhibitor application has already been submitted. Once you’re approved to exhibit, details about load-in and load-out on event day will be emailed to you three to four weeks before the event date.

Date: September 23, 2017

Location: Brook Run Park

Registration opens: 9:00 AM
Walk starts: 10:00 AM
Festival ends: 2:00 PM

--Booth space is 10 feet by 10 feet, and includes the following: 10-by-10-foot canopy, one table (either six or eight feet long, depending on availability), two chairs and a sign with your company’s name printed on it. If you choose a double booth, your space will be 10 feet by 20 feet, and include double the supplies.

--Company name on the Strut Your Mutt website exhibitor listing by city (which attracted more than 560,000 online visitors and 3.6 million page views between May and November 2016).

--One promo code to create a free online company fundraising team on Having a company team will attract additional customer support, provide greater visibility to your company’s participation and provide your company with an opportunity to win the top company team trophy, awarded on stage at the event.


--Best Friends Animal Society requires all approved exhibitors to donate one item to be used as a raffle or contest prize. This item (or multiple items) may be bundled with other prize donations at the discretion of Best Friends.

--Item should have a retail value of $30 or more.

--Upon application approval, you should work with your local coordinator to arrange for your donated item to be shipped or delivered to a specified location prior to the event or on event day.

--Approved nonprofit organizations are exempt from this requirement.

--The top winning network partner fundraising team booth is also exempt from this requirement.

For the latest Strut Your Mutt updates, please check the Best Friends Strut Your Mutt website,, and click on your city’s name. Here are some important dates:

July 13: Strut Your Mutt online registration opens, and you can begin setting up your company team.

August 28: Deadline to apply to be an exhibitor at this event

September 9 (two weeks prior to event): All approved exhibitors must have their booth paid in full or space will be re-allocated to another applicant and your participation will be canceled.

September 22 (one day prior to event): Strut Your Mutt online registration closes at noon in the local time zone of each event city. From this point onward, each city’s site will remain open solely for the purpose of accepting donations through October 31.

September 22 (one day prior to event): Early move-in for exhibitors (details and times will be shared in your exhibitor kit)

You can cancel your Strut Your Mutt participation at any time. However, please be courteous of our limited space and cancel as soon as possible so that other potential exhibitors can support the event. No refunds will be made once invoices are paid.

--The Best Friends Strut Your Mutt planning team will determine booth locations. Locations determined prior to the event day may be changed or altered on the day of the event by event staff. We will do our best to honor booth location requests (based on availability).

--Water connections or electrical connections are not provided at booths.

--Because generators require special permits, generators are not allowed without requesting permission at least four to six weeks prior to the event. Permission may be denied if required permits cannot be obtained.

--Please do not share your booth with another company or organization, unless it is approved by Best Friends in advance of the event day.

--Any business causing damage to the event venue or other property either provided or used in conjunction with the event will be responsible for the cost of the damage.

--You are responsible for securing all money and items in your booth.

--You are responsible for cleaning up your booth area after the event. The grounds should be left clean and in the same condition they were on arrival.

--If any of the terms and conditions set forth in this booth application, regulations and agreement are not followed, Best Friends Animal Society may refuse to allow you to participate in this event or future events.