CollegeBus_ProgramSequence_MBA_Conc_Mktg_2022-2023

CollegeBus_ProgramSequence_MBA_Conc_Mktg_2022-2023 : MBA_conc_mktg

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3	MASTER OF BUSINESS ADMINISTRATION - CONCENTRATION: MARKETING
4	2022-2023 RECOMMENDED PROGRAM SEQUENCE
5	39 CREDITS
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7					BA MARK MBA
8	YEAR ONE
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10	Fall Semester		(6 credits)	Winter Semester		(6 credits)
11	MGMT653	Leading Organizations	3	BUSN688	Quantitative Business Analysis	3
12	ACCT640	Managerial Accounting	3	ECON625	Managerial Economics	3
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14	Spring/Summer Semester		(6 credits)
15	MKTG610	Marketing Strategies	3
16	FINC620	Corporate Finance	3
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18	YEAR TWO
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20	Fall Semester		(6 credits)	Winter Semester		(6 credits)
21	LEGL710	Ethical and Legal Framework for 21st Century Business	3	MKTG705	Digital Marketing	3
22	MGMT757	Operations and Supply Chain Management	3	MKTG723	Consumer Behavior	3
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24	Spring/Summer Semester		(6 credits)
25	MKTG757	Strategic Brand Development and Management	3
26	MKTG775	Integrated Marketing Communication Strategy	3
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28	YEAR THREE
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30	Fall Semester		(3 credits)
31	CAPS794	Business Integration Capstone	3
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34	This information is subject to change and cannot be considered an agreement or contract between individual students and Davenport University. Refer to the current University catalog to confirm degree requirements.
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36	Last Updated:	MGC and JD 11-11-21			Finalized:	11-11-21