Marketing KPIs 2025

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U
1				Jan 2025			Feb 2025			Mar 2025			Apr 2025			May 2025			Jun 2025
2					last updated 31/01/25			last updated 28/02/25			last updated 01/04/25			last updated 30/04/25			last updated: 01/06/25			last updated: 01/07/25
3				Expected	Actual	Rate	Expected	Actual	Rate	Expected	Actual	Rate	Expected	Actual	Rate	Expected	Actual	Rate	Expected	Actual	Rate
4	Coto Academy		Total Traffic (Hubspot)	170000	175000	103%	170000	143896	85%	170000	144174	85%	170000	129393	76%	170000	128866	76%	170000	110517	65%
5			From Organic Search	120000	141000	118%	120000	115000	96%	120000	108903	91%	120000	96257	80%	120000	99500	83%	120000	79000	66%
6
7			Total Inquiry (Hubspot)	967	795	82%	945	805	85%	955	831	87%	910	780	86%	930	852	92%	960	897	93%
8		Per Source	From Organic Sources (All except Paid Search)	647	505	78%	625	465	74%	635	495	78%	590	532	90%	630	533	85%	640	506	79%
9		Per Source	From Paid (Search or Display)	320	290	91%	320	340	106%	320	336	105%	320	245	77%	300	319	106%	320	391	122%
10
11		Interviews	Interviews booked (without online)	300	285	95%	300	270	90%	300	293	98%	300	277	92%	300	304	101%	300	283	94%
12		Interviews	Interview booking rate (without online)	50%	50%	101%	50%	49%	98%	50%	50%	99%	50%	46%	91%	50%	49%	97%	50%	43%	86%
13
14		Per School	Iidabashi	186	199	107%	180	172	96%	190	210	111%	145	185	128%	181	172	95%	190	190	100%
15			Shibuya	292	205	70%	270	203	75%	270	202	75%	270	199	74%	327	195	60%	270	211	78%
16			Yokohama	110	96	87%	110	95	86%	110	99	90%	110	115	105%	117	139	119%	110	125	114%
17			Azabujuban	79	67	85%	85	79	93%	85	79	93%	85	107	126%	85	120	141%	90	135	150%
18			Online	300	219	73%	300	256	85%	300	241	80%	300	171	57%	310	229	74%	300	236	79%
19
20				Target	Intensive Inquiries	% of Intensive	Target	Intensive Inquiries	% of Intensive	Target	Intensive Inquiries	% of Intensive	Target	Intensive Inquiries	% of Intensive	Target (50%)	Intensive Inquiries	% of Intensive	Target	Intensive Inquiries	% of Intensive
21		Intensive Inquiries	Shibuya Intensive	103	127	62%	102	145	71%	101	166	82%	100	143	72%	98	134	69%	106	125	59%
22			Iidabashi Intensive	100	108	54%	86	108	63%	105	114	54%	93	97	52%	86	81	47%	95	92	48%
23			Yokohama Intensive	48	55	57%	48	47	49%	50	49	49%	58	61	53%	70	71	51%	63	47	38%
24			Total Intensive	250	290	58%	235	300	64%	256	329	64%	250	301	60%	253	286	57%	263	264	50%
25
26		Paid Ads	Budget	¥1,000,000	¥1,098,000	109.80%	¥1,000,000	¥1,050,000	105.00%	¥1,000,000	¥1,057,000	105.70%	¥1,000,000	¥937,353	93.74%	¥1,000,000	¥1,122,000	112.20%	¥1,000,000	¥889,606	88.96%
27		Paid Ads	Cost per paid Inquiry	¥3,000	¥3,786	126.21%	¥3,000	¥3,088	102.94%	¥3,000	¥3,146	104.86%	¥3,000	¥3,826	127.53%	¥3,000	¥3,517	117.24%	¥3,000	¥2,275	75.84%
28
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30		Conversion Rate	Conversion Rate (Organic Sources)	0.35%	0.31%	87.98%	0.35%	0.35%	99.97%	0.35%	0.37%	105.46%	0.40%	0.44%	109.20%	0.40%	0.43%	108.73%	0.40%	0.49%	123.10%
31		Conversion Rate	Conversion Rate (Paid Ads)	3%	2.64%	82.39%	3%	3.09%	96.59%	3%	3.34%	104.28%	3%	3.22%	100.74%	3%	3.96%	123.79%	3%	5.04%	157.50%
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