Withers Broadcasting "Big Radio Survey"
Thanks for taking the time to let us know what you listen to, how you listen, and any suggestions you have to make the stations you listen to better.  We appreciate it!   All questions are required unless otherwise noted.
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What is your name?  (To us, you're a name, not a number.) *
What is your email address?  (To qualify to win prizes, we need to be able to contact you.) *
What is your gender? *
Strictly for research purposes, what age group are you a part of?  (We will NOT share this information publicly *
What county do you reside in? (We will NOT use this information to spam you or contact you unsolicited.) *
Which of these Withers Broadcasting stations do you listen to regularly? (Select all that apply) *
Required
Of these stations, which would you say is your favorite? (select ONE from same list) *
In the space below, tell us why this station is your favorite. *
When do you normally listen to the radio? (select all that apply) *
Required
Which ONE time period would you say you listen the most? (select ONE) *
When do you first turn on your radio? *
How important are these programming elements to you? *
Very important
Somewhat important
Not important
Music
Commercials
DJ talk
Contests
Something that makes me laugh
National news
Local news
The weather forecast
The current weather conditions
National sports
Local sports
Entertainment news
Traffic or road construction reports
When you listen to a station for music, how important is it that the station you listen to contains the following? *
Very important
Somewhat important
Not important
A lot of music
Frequently mentioning the title and artist
My favorite songs
My favorite artists
Familiar songs
New music
Older music
A good mix of new and old
Music from local artists
News about my favorite artists
Concert info
When you listen to a station for information, how important is it that the station you listen to contains the following? *
Very important
Somewhat important
Not important
National news
Local news
State news
Weather forecasts
Severe weather watches or warnings
Continuous severe weather coverage
Traffic or road construction reports
Entertainment news
Music news
Auto accidents that could affect my commute
Public emergencies (fires, water main breaks, etc.)
Coverage of municipal or county meetings
Political coverage
Economic news
Community calendar events
Interviews with local newsmakers
Live sports play-by-play
How do you get your news on a regular basis? (select all that apply) *
Required
When there is breaking news, how do you usually hear about it? (select all that apply) *
Required
When a radio station conducts a contest, which way would you prefer to enter the contest? *
Do you have a hands-free device in your vehicle that allows you to talk on your phone while you drive? *
How often are you on Facebook? *
Which of these are you more likely to share with your friends on Facebook? (choose all that apply) *
Required
Do you like or follow any businesses on Facebook? *
If you answered "Yes" to the last question, what are the reason(s) why?  (choose all that apply)
How often are you on Twitter? *
When a station broadcasts live at a business or an event, how important are these incentives? *
Very important
Somewhat important
Not important
A chance to meet the DJ's
Station logo items (bumper stickers, T-shirts, etc.)
SIU game tickets
Miners baseball tickets
Concert tickets
Holiday World tickets
Special offers and deals from the business during the broadcast
Free food and beverages
Live music
A chance to be on the radio
How do you normally learn about a station's live broadcast? (choose all that apply) *
Required
When you hear a radio commercial, what do remember the most about it?  (choose all that apply) *
Required
Who was the advertiser of the last radio commercial you liked or were interested in? (if not, say "don't remember") *
Who was the advertiser of the last radio commercial you DIDN'T like? (if not, say "don't remember") *
Do you plan to make a major purchase in the next 6 months? *
If yes, what item(s) do you plan to purchase?
How many local NON-chain stores do you typically shop at per week? *
How often do you go out to eat? *
Select which of these you have done within the last month (check all that apply): *
Required
Which of these types of businesses or services have you searched for online within the last 6 months.  Choose all that apply. *
Required
Select which of these station events you have attended in the last year (select all that apply): *
Required
Tell us a little about your work.  Do you work: *
What are your hours?  (a range, e.g. 8am-5pm)
Do you listen to the radio at work *
Describe your housing situation.  Are you: *
If you work or go to school, how long is your daily commute (one-way)? *
In the space below, tell us something you’d like to hear more of on the stations you listen to.
In the space below, tell us something you’d like to hear LESS of on the stations you listen to.
Anything else you would like to tell us?  
Thank you for taking our survey.  Would you like us to email you regarding future surveys or contests? *
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