Groups: meetup - ex. Etsy has something called Teams - groups of members that gather together by location, medium (paper mache, mosaics), or interest areas (lizards) - they can be virtual or real -meetup groups and Facebook groups

Joining a group is a way to keep connected to what consumers are talking about, their interests and to lend your expertise - or approaching a group to offer a free tutorial or how to session or promotion - there are 107 Meetup groups listed under "Fashion" in NY

Blogs: expertise, SEO plus: $$

SheFinds.com (sell products!) - she links to products sold at other sites and gets a commission thru what's called an affiliate program - which may be something you might also consider if you sell your products online - you set the comm rate - blogs are looking for monetize their traffic

Ice.com has 2 blogs!!!

I've seen a few blogs by designers but also there's a lot of mommy bloggers that write about fashion that might consider doing a link exchange

RSS - goes hand in hand

Twitter - lets you enter up to 140 charac. to answer quest. - what are you doing now?

ex.: SheFinds

Social Networks: next page!!

Social Bookmarking:

Digg, Kirtsy, Stylehive - add social bookmarking to your products so they end up in more places where people can see them - ex. Zales - FB, Digg this, delicious

Reviews

Zales & Blue Nile also allow customer reviews - UGC - read all my reviews

Consumers trust other consumer opinions

What to do with negative comments –

· Monitor the web for negatives comments – google alerts

· If it appears on your blog, do not delete, instead respond as quickly as possible – an opportunity to set the record straight

· use it to develop solutions, address issues and deliver a positive response

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